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Long Xi اگربتی دی پیکجنگ by Chushan Design

Long Xi اگربتی دی پیکجنگ by Chushan Design is a highly esteemed winner of the very prestigious 2024 A' Design Award چاندی دا انعام in پیکیجنگ ڈیزائن Competition Category.


چاندیپیکیجنگ· 2024

Long Xi اگربتی دی پیکجنگ

by Chushan Design

Client: Shenzhen Chushan Design Culture Group Co., Ltd.

A' Design Award چاندی دا انعام Winner in پیکیجنگ Category

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Verified Award Winner

Verify Award Status for #159475

Colors

The Design

About Long Xi اگربتی دی پیکجنگ

لانگ شی اگربتیاں کیتے ہک پیکجنگ ڈیزائن اے۔ ایلومینیم کوٹڈ فلم دا تھیلا ہک لکڑی دے ڈبے کوں ڈھکیندے، جیندے نال دو موادیں وچ اک تضاد پیدا تھیندے۔ لکڑی دا ڈبہ ہک خمدار سلائیڈنگ ساخت تے روایتی پلاسٹک سیلاں دی جاہ تہہ در تہہ کاٹن پیپر دے لیبل ورتیندے۔ اندر، شئیں ہک دوجی تے رکھی ہوئیاں ہن، تے سپنج والا گتے دا طبقہ نقل و حمل دے دوران انہاں دی حفاظت کریندے تے نال برانڈ دی معلومات وی رکھیندے۔ ہک ہینڈل والا لوازمات دا ڈبہ ہیٹھاں رکھیا ہویا اے۔ گولڈ سٹیمپنگ تے ایمبوسنگ قدیم چین دے اژدھے تے کانسی دے نقشاں کوں دوبارہ پیش کریندے ہن۔

The Recognition

About the A' Design Award چاندی دا انعام

Long Xi اگربتی دی پیکجنگ A' Design Award چاندی دا انعام دا جتݨ والا ہے، غیر معمولی حد تئیں معزز پچھاݨ جیڑھی اعلیٰ ترین درجے دے، شاندار تے متاثر کرݨ والے ڈیزائناں کوں ݙتی ویندی ہے۔ چاندی دے جتݨ والے بہوں روشن تے انتہائی تخلیقی کم ہن، جیڑھے اپݨے ڈیزائنراں دی شاندار مہارت، صلاحیت تے ذہانت کوں ظاہر کریندے ہن۔ Long Xi اگربتی دی پیکجنگ کنوں امید کیتی ویندی ہے جو او ہک شاندار نمائشی کم ہوسی، قابل ذکر حد تئیں پیشہ ورانہ تے گہری جدت والا۔ ایہ ڈیزائن جنہاں A' Design Award چاندی دا انعام جتیا ہے، ہک انتہائی قابل ذکر، سراہی ہوئی ایجاد ہے جیڑھی فائدہ ݙیندی ہے تے فن، سائنس، ڈیزائن تے ٹیکنالوجی دیاں حداں ودھیندی ہے۔ Long Xi اگربتی دی پیکجنگ ہک ایجھی تخلیق ہے جنہاں تے ڈھیر لوک حسد کریندے ہن، جیڑھی خواہشاں جگیندی ہے، مثبت جذبے آݨیندی ہے تے حیرت تے تعجب دی چنگاری بالیندی ہے۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
By merging aluminum-coated bags with wooden boxes, we craft a distinctive cross-material visual, enhancing the product's appeal. The wooden box incorporates a sliding structure and multi-layered stickers to replace conventional plastic seals, harmoniously blending ceremony and practicality while enriching the historical legacy of bronze.
The "Longxi" series arises from a unique blend of bronze craftsmanship and texture, delivering a distinct bronze culture experience, aligning with the brand.
Dimensions & Packaging
Width 160mm x Depth 160mm x Height 55mm
Tags
fragrant, Bronze Culture, Orient, ancient method, Chinese Dragon, Eastern Culture
Production Technology
To seamlessly blend the wooden box's appearance with historical culture, we use various cotton paper labels for sealing and printing historical documentary materials, Gold stamping and embossing techniques add visual depth, ensuring meticulous replication of bronze patterns from 2400 years ago. This fosters a connection with past culture, evokes emotional resonance, and enhances cultural identity.
The packaging employs advanced technology for precise replication, with materials of enhanced texture and special techniques, ensuring exceptional quality and execution in both appearance and tactile experience.
Design Challenge
Finding the balance between traditional craftsmanship and contemporary aesthetics has always been the biggest challenge for our team, especially when it comes to avoiding the visual staleness often associated with traditional craft packaging. Making overly innovative changes could lead to a deviation from existing market perceptions. We strive to find opportunities for integration between traditional heritage and modern sensibilities, bridging the gap between tradition and contemporary taste.
Research
The dragon motif and bronze patterns used in this craft are derived from bronze artifacts dating back to the Warring States period of ancient China, around 2600 years ago. We have extracted these exquisite patterns and transformed them into products that align with contemporary aesthetics and usage patterns. This allows us to better appreciate traditional wisdom and the aesthetics of ancient civilizations.
Inspiration
This bronze incense holder packaging seamlessly combines visual inspiration from Eastern culture dating back 2400 years, providing users with a distinctive cultural ritual experience. Building upon a contemporary reinterpretation of Eastern culture, we skillfully blend electroplated aluminum film bags with wooden materials, perfectly encasing the wooden box to create a design that exudes a heightened sense of technology.
Project Duration
Completed in Shenzhen from December 2022 to October 2023
Operation Flow
In the structure of the wooden box, we have incorporated a curved sliding mechanism for easy retrieval of the product. Internally, the design employs a stacked arrangement, with a top layer covered by sponge-padded cardboard. This not only protects the product from compression during transportation but also provides an opportunity to showcase brand information. At the bottom, there is an accessory assembly box with convenient handles for easy accessory retrieval. Thanks to the stacked structure, the entire packaging has reduced dimensions, ensuring safe transportation while saving on shipping costs.
Team Members
Yin Peng
Li Linlin
Menghao Zeng
Image Credits
Chushan Design

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