Seevinck Baade Miller Seear Douglas دا Journey To Fun کھیڈ بھریا ہسپتال راستہ نشان دہی

Seevinck Baade Miller Seear Douglas دا Journey To Fun کھیڈ بھریا ہسپتال راستہ نشان دہی بوہت معتبر 2024 A' Design Award لوہے دا انعام دا گرافکس، تصویر کشی تے بصری ابلاغ ڈیزائن مقابلے دے زمرے وچ اک نہایت قابلِ قدر جیتݨ والا ہے۔

لوہاگرافک· 2024

Journey To Fun کھیڈ بھریا ہسپتال راستہ نشان دہی

Seevinck Baade Miller Seear Douglas ولوں

کلائنٹ: QUT Design Lab

گرافک زمرے وچ A' Design Award لوہے دا انعام جیتݨ والا

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سائٹ ݙیکھو A' Design Award تے ݙیکھو پریس ریلیز ایوارڈ بیج

رنگ

ڈیزائن

Journey To Fun کھیڈ بھریا ہسپتال راستہ نشان دہی بارے

کوئنز لینڈ چلڈرن ہسپتال کوں اپݨے تفریحی حصے دی برانڈ شناخت ودھاوݨ، خانداناں کوں بیماری توں ہٹ کے خوشی دا تجربہ دیوݨ، تے خدمتاں دی جگہ لبھݨ لئی راستہ نشان دہی بہتر کرݨ دی لوڑ ہئی۔ ڈزائنراں نے اے کم راستہ نشان دہی دے ڈزائن وچ کھیڈ دے میداناں دے کھیڈاں کوں منفرد انداز نال شامل کر کے پورا کیتا۔ بصری ڈزائن فن تعمیر تے ماحول نال میل کھاندا ہے۔ متعلقہ فریقیں نال مشترکہ ڈزائن تے بین الشعبہ جاتی طریقہ کار، جیہڑا منصوبے دی کامیابی لئی اہم ہئی، وی منفرد ہے۔

پچھان

A' Design Award لوہے دا انعام بارے

Journey To Fun کھیڈ بھریا ہسپتال راستہ نشان دہی A' Design Award لوہے دا انعام دا جتݨ والا ہے، معزز پچھاݨ جیڑھی انہاں چنگے ڈیزائناں کوں ݙتی ویندی ہے جیڑھے چنگی طرح ڈیزائن کیتیاں ہوئیاں تخلیقاں کنوں متوقع پیشہ ورانہ تے صنعتی ضرورتاں پوریاں کریندے ہن۔ لوہے دے جتݨ والے اپݨے خالقاں دی وݙی مہارت، اعلیٰ ماہری، ماہرانہ سمجھ تے تخلیقی صلاحیت ݙکھیندے ہن۔ Journey To Fun کھیڈ بھریا ہسپتال راستہ نشان دہی کنوں امید کیتی ویندی ہے جو او ہک بہوں قدر کیتی ہوئی، سراہی ہوئی تے پیاری تخلیق ہوسی جیڑھی عملی تے جدت والی ہے۔ ایہ ڈیزائن جنہاں A' Design Award لوہے دا انعام جتیا ہے، صنعت دے بہترین طریقے جمع کریندا ہے تے علم تے صلاحیت نال جڑیاں ہوئیاں قابل تکنیکی خصوصیتاں رکھیندا ہے۔ Journey To Fun کھیڈ بھریا ہسپتال راستہ نشان دہی دی سنجیدگی کنوں عزت کیتی ویندی ہے تے او زندگی دے معیار وچ بہتری آݨݨ کیتے بݨایا گیا ہے جیڑھی دنیا کوں بہتر جاہ بݨاوݨ وچ مدد کریندی ہے۔

ڈیزائن دے پِچھے

پریس کٹ

ڈیزائنر ولوں فراہم کیتے گئے کریڈٹس، ٹیم ممبر تے تکنیکی تفصیلاں۔

منفرد خصوصیتاں: Queensland Children's Hospital needed to enhance their Entertainment Precinct’s branded identity; facilitate a joyful experience within that distracts families from illness; and improve its wayfinding for locating services. We addressed this through uniquely incorporating playground games into wayfinding; and visual design that complements and integrates with architecture and environment. Our co-design and interdisciplinary approach with stakeholders, key to the project success, is also unique.
ناپ تے پیکیجنگ: 226 Square meters of visual design cover the walls of the Entertainment Precinct, ranging from 2.7m to 3.1m high, and 7.5m pillar. A further 270 square meters of floor space feature lines of feather decals for playfully directional signage. The design distinguishes between two entry/exit points (lifts A, B), three destinations (the services), three intersections for direction and the pillar as a landmark. A one-hour video with animated elements (winking, feather rustle) complements the design.
ٹیگز: Design for Health, Co-Design, Collaboration, Hospital Wayfinding, Hospital Branding, Experience Design, Wayfinding, Branding, Environmental Graphic Design, Hospital, Pediatric
پیداواری ٹیکنالوجی: Co-design workshops with hospital stakeholders resulted in insights such as the parrot character. Using site photos and Photoshop, digital collages were created for feedback. Detailed wall and doorway measurements were taken to create layout templates. Paper and Procreate were used for illustration, with vectorizing in Illustrator. Vertical designs were printed as wall-sized panels and floor feather decals were individually die cut and installed.
ڈیزائن چیلنج: Designing within health and architectural constraints was exciting and a challenge. Our interdisciplinary team navigated challenges to integrate playful UX into wayfinding, considering factors from surface sterilization to inclusive design and complementing the orange colour scheme. Striving to 'escape flatland,' we used floor decals to encourage physical engagement akin to playground activities. Parrot characters peeked over doors, adding humor and enriching the playful experience design.
تحقیق: Level 6 'Entertainment Precinct' needed a distinctive, joyful identity and improved wayfinding. Design was informed by collaborative and human-centered methods, from co-design workshops to interviews and surveys. Post-completion feedback is overwhelmingly positive: one mother shared how her toddler, typically reluctant to walk, eagerly followed the feathers, demonstrating the design's positive impact on wellbeing. Our solution surpassed expectations and informs ongoing design and research.
تحریک: Nature, children's games, collaboration with hospital stakeholders and the building's 'living tree' concept and parrot sculptures were key.Biophilic design and regional landscape led to nature-based placemaking at each entry point (Lifts A,B).Playful characterisations of parrots could relate to children and 3 unique parrots were created for each of the 3 services, using coloured feather trails and inspired by playground games like Hopscotch - immediately facilitating active and embodied play.
پراجیکٹ دا دورانیہ: Starting October 2020 with co-design, research and prototyping, the concepts and imagery were refined by July 2021, then vectorized, with final approvals, printing and installation by September 2021. Publicly launched in October it remains a significant and impactful part of the Queensland Children’s Hospital, the primary facility of Queensland’s state-wide Hospital and Health Service, with over 350 beds, 40,000 patients annually, and according to Newsweek, the 10th best children's hospital internationally.
آپریشن فلو: The design utilizes wayfinding and UX design to tackle challenges like getting lost and limited engagement. Memorable landmarks created at lift wells aid recollection, with places (waterfall) replacing letters (lift A). Directional signage includes the parrot signage at the intersections near lift entries and the playfully directional feather trails on the floors. Colour and symbols (parrots, feathers) in the signage differentiates between destinations, while also uniquely representing each
ٹیم دے ارکان: Chief Investigator & Designer: Jen Seevinck
Artist: Kirsten Baade
Chief Investigator: Evonne Miller
Investigator: Gillian Ridsdale
Investigator: Matthew Douglas
Investigator: Lynne Seear
تصویر کریڈٹس: Image #1 : Photographer Sarah Osborne, Illustration Kirsten Baade, Documentation, 2021
Image #2 : Photographer Sarah Osborne, Illustration Kirsten Baade, Documentation, 2021
Image #3 : Photographer Sarah Osborne, Illustration Kirsten Baade, Documentation, 2021
Image #4 : Photographer Sarah Osborne, Illustration Kirsten Baade, Documentation, 2021
Image #5 : Photographer Sarah Osborne, Illustration Kirsten Baade, Documentation, 2021