Morita Wds 2023 نمائشی بوتھ by Shotaro Inahara

Morita Wds 2023 نمائشی بوتھ by Shotaro Inahara is a highly esteemed winner of the very prestigious 2025 A' Design Award چاندی دا انعام in تجارتی میلا فنِ تعمیر، اندرلا تے نمائش ڈیزائن Competition Category.

چاندیتجارتی میلا· 2025

Morita Wds 2023 نمائشی بوتھ

by Shotaro Inahara

Client: HAKUTEN Corporation

A' Design Award چاندی دا انعام Winner in تجارتی میلا Category

20,012

Verified Award Winner

Verify Award Status for #162228

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Morita Wds 2023 نمائشی بوتھ

موریٹا ڈبلیو ڈی ایس 2023 ہک نمائشی بوتھ ہے جہڑا دندریں دے آلات بݨاوݨ آلی کمپنی کیتے تیار کیتا ڳیا ہے۔ ایہ بوتھ 32000 × 15000 × 4500 ملی میٹر دی پیمائش رکھدا ہے۔ ڈیزائن صرف مصنوعات کوں نہیں بلکہ مصنوعات دے پس منظر کوں پیش کریندا ہے۔ پرزے کھول تے وکھو وکھ نمائش کیتے رکھے ڳئے ہن، اندرونی میکانزم شفاف کھڑکیاں دے ذریعے ݙکھائے ڳئے ہن، تے ڈیزائن دا مقصد سمجھاوݨ کیتے پیمائشاں ظاہر کیتیاں ڳئیاں ہن۔ کندھ دے پینل ڈائی کٹنگ توں بعد بچی ہوئی فالتو شیٹ میٹل توں بݨائے ڳئے ہن۔ ڈھانچے کوں گوند دے بغیر پیچاں نال مضبوط کیتا ڳیا ہے، تاں جو مواد کوں دوبارہ استعمال کیتا ونڄ سڳے۔

The Recognition

About the A' Design Award چاندی دا انعام

Morita Wds 2023 نمائشی بوتھ A' Design Award چاندی دا انعام دا جتݨ والا ہے، غیر معمولی حد تئیں معزز پچھاݨ جیڑھی اعلیٰ ترین درجے دے، شاندار تے متاثر کرݨ والے ڈیزائناں کوں ݙتی ویندی ہے۔ چاندی دے جتݨ والے بہوں روشن تے انتہائی تخلیقی کم ہن، جیڑھے اپݨے ڈیزائنراں دی شاندار مہارت، صلاحیت تے ذہانت کوں ظاہر کریندے ہن۔ Morita Wds 2023 نمائشی بوتھ کنوں امید کیتی ویندی ہے جو او ہک شاندار نمائشی کم ہوسی، قابل ذکر حد تئیں پیشہ ورانہ تے گہری جدت والا۔ ایہ ڈیزائن جنہاں A' Design Award چاندی دا انعام جتیا ہے، ہک انتہائی قابل ذکر، سراہی ہوئی ایجاد ہے جیڑھی فائدہ ݙیندی ہے تے فن، سائنس، ڈیزائن تے ٹیکنالوجی دیاں حداں ودھیندی ہے۔ Morita Wds 2023 نمائشی بوتھ ہک ایجھی تخلیق ہے جنہاں تے ڈھیر لوک حسد کریندے ہن، جیڑھی خواہشاں جگیندی ہے، مثبت جذبے آݨیندی ہے تے حیرت تے تعجب دی چنگاری بالیندی ہے۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Began with a deep understanding of Morita by reading the technical history that describes how the products were made. The exhibition also included a tour of the manufacturing process and interviews about the company's commitment to its products. The exhibition also included a fascinating behind-the-scenes look at the products, including an introduction to the development story, a transparent and disassembled mechanism display, and an appeal to the design intent by exposing the dimensions.
Dimensions & Packaging: The overall dimensions of the booth are W32000 x D15000 x H4500 mm.
Tags: Exhibition,Booth,Sustainability,Branding,Luminous Signs,Dental,Equipment
Production Technology: The “MORITA MUSEUM” sign. The sign is side-illuminated, and one side is embedded in the wall to suggest that this is a booth that attracts visitors to Morita from a different angle.
The base design of the graphics is based on drawings, which gives visitors a sense of the product manufacturing process.
The wrighting of the corner signs is not based on product names, but on words that are beneficial to visitors, in order to induce their interest in the contents of the corner.
Design Challenge: Based on the above, the booth will be a “fascinating display of the invisible” by (1) disassembling the product part by part, (2) introducing the development process and its secret story, (3) showing the internal mechanism through a transparent window, and (4) showing the design attention to detail through the dimensions of the product.
Research: We also visited Morita Manufacturing Corporation, where the products are actually manufactured, to observe the manufacturing process and hear about the developer's commitment to the products.
Inspiration: Morita also exhibited at the annual regional dental shows. There, the company exhibits directly related to sales promotion, focusing on products and services, and it was a place to sell products. This year's WDS will focus not only on products, but also on their backgrounds. Who and what kind of thoughts and processes go into the making of a product. The experience was designed as a branding opportunity for people to learn more about Morita and become fans.
Project Duration: The project started in September 29, 2023 and finished in October 1, 2023 in Yokohama.
Operation Flow: On the wall, we used a scrap piece of sheet metal from which parts had been die-cut.The design matched the concept of this exhibition as a material reminiscent of the manufacturing process, and the design also functioned as an eye-catcher, attracting visitors' interest by allowing them to see inside the booth through the hole in the wall.
The booth was fixed with screws, without using any adhesives, so that it could be returned to the factory and returned to the normal recycling flow.
Team Members: Designer : Shotaro Inahara
Art Director : Akiyuki Maruyama
Producer : Tatsuya Sato
Producer : Riku Nishihara
Product Manager : Toshiki Takei
Image Credits: Image #No1~5 : Photographer, Akira Arai.