Enjoei Headquarter دفتر دی اندرونی ڈیزائن by Gema Arquitetura

Enjoei Headquarter دفتر دی اندرونی ڈیزائن by Gema Arquitetura is a highly esteemed winner of the very prestigious 2025 A' Design Award چاندی دا انعام in اندرلی جگہ تے نمائش ڈیزائن Competition Category.

چاندیاندرلا· 2025

Enjoei Headquarter دفتر دی اندرونی ڈیزائن

by Gema Arquitetura

Client: Enjoei

A' Design Award چاندی دا انعام Winner in اندرلا Category

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The Design

About Enjoei Headquarter دفتر دی اندرونی ڈیزائن

اینجوئی ہیڈکوارٹر ہک دفتری اندرونی جاء ہے جہڑی ساؤ پاؤلو دی کوپان عمارت وچ واقع ہے، جہڑی 1950 دی ڈہائی وچ آسکر نیمائر ڈیزائن کیتی ہائی۔ 2,100 مربع میٹر دے فلور کوں تقریباً 230 لوکاں کیتے نویں سرے تیار کیتا ڳیا، جیندے وچ گڈے ہوئے کم دیاں جاواں تے کئی میٹنگ روم شامل ہن۔ موجودہ سب فلور کوں حتمی فرش دے طور تے رکھیا ڳیا تے اصل فنشز کوں بحال کیتا ڳیا، جیندے نال کچرا گھٹ تھیا۔ ری سائیکل تھئے کپڑے، خاص قالین ڈیزائن تے چُنڑے ہوئے فرنیچر استعمال کیتے ڳئے۔ میٹنگ رومز وچ گھٹ لاگت آلے حل استعمال کیتے ڳئے ہن جہڑے آواز دے نظام کوں بہتر بݨیندن۔ چٹیاں سطحاں ہک پرسکون تے مستقبلی ماحول پیدا کریندیاں ہن۔

The Recognition

About the A' Design Award چاندی دا انعام

Enjoei Headquarter دفتر دی اندرونی ڈیزائن A' Design Award چاندی دا انعام دا جتݨ والا ہے، غیر معمولی حد تئیں معزز پچھاݨ جیڑھی اعلیٰ ترین درجے دے، شاندار تے متاثر کرݨ والے ڈیزائناں کوں ݙتی ویندی ہے۔ چاندی دے جتݨ والے بہوں روشن تے انتہائی تخلیقی کم ہن، جیڑھے اپݨے ڈیزائنراں دی شاندار مہارت، صلاحیت تے ذہانت کوں ظاہر کریندے ہن۔ Enjoei Headquarter دفتر دی اندرونی ڈیزائن کنوں امید کیتی ویندی ہے جو او ہک شاندار نمائشی کم ہوسی، قابل ذکر حد تئیں پیشہ ورانہ تے گہری جدت والا۔ ایہ ڈیزائن جنہاں A' Design Award چاندی دا انعام جتیا ہے، ہک انتہائی قابل ذکر، سراہی ہوئی ایجاد ہے جیڑھی فائدہ ݙیندی ہے تے فن، سائنس، ڈیزائن تے ٹیکنالوجی دیاں حداں ودھیندی ہے۔ Enjoei Headquarter دفتر دی اندرونی ڈیزائن ہک ایجھی تخلیق ہے جنہاں تے ڈھیر لوک حسد کریندے ہن، جیڑھی خواہشاں جگیندی ہے، مثبت جذبے آݨیندی ہے تے حیرت تے تعجب دی چنگاری بالیندی ہے۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Researching and understanding Copan's history, envisioning Sao Paulo’s downtown as a force for a more diverse and democratic future, while recognizing Enjoei’s responsibility and daring step in relocating to the historic city center were key insights that shaped the project concept. Layers of reality, desire, poetry, and urban identity were intertwined with the extensive program of the new office, while maintaining spontaneity in the design and respecting the importance of this space in Oscar Niemeyer's work.
Dimensions & Packaging: Area of 2,100m2, focusing in requalification of a floor from the 1950s. Briefing: acoustic quality, numerous meeting rooms, and integrated workspaces for approximately 230 people, within a predetermined budget. The predominance of white in the design creates the desired effect: a floating and futurístic atmosphere.
Tags: Niemeyer, Requalification, Heritage, Sustainability, Reoccupation, City Center
Production Technology: Recycled fabrics were used, and the building’s original finishes were restored. Exclusive designs for the carpets were created, and unique furniture was curated. The aim was to generate less waste by avoiding stripping the central pillars and using the existing subfloor as the final flooring to reduce the need for new coverings. The meeting rooms were designed with low cost solutions that also provide better acoustics, avoiding large glass panels.
Design Challenge: The challenge was to design a peaceful, quiet and innovative space that respected Oscar Niemeyer’s established modern architecture. Additionally, it aimed to demonstrate that revitalizing obsolete buildings and reoccupying Sao Paulo’s historic center were viable through responsible and contemporary architecture. Enjoei meets the architectural quality, iconic solidity and diversity of Copan. These characteristics blend and strengthen each other, with a vision of the city and the future.
Research: The project reflects deep immersion in research about the history of Copan building and Niemeyer’s vision for this space. Originally conceived by the architect as an elevated garden, a continuation of the street without lateral enclosures, with benches, plants and even a florist. The strong connection with the street and the city, the rhythm of the large pillars that brings depth and movement to spatial perception, the vibrancy of the corner curve as a meeting point and the terrace as a permeable area for views and breathing: all these elements shaped the investigation into design languages for the new occupation. Additionally, extensive research into architectural theory and art production was undertaken, seeking ethical and aesthetic references that aligned with Enjoei's DNA and the occupation program, where the ecosystem for the employees is present with purpose and design consistency.
Inspiration: In the heart of Sao Paulo, the iconic Copan building, designed by Oscar Niemeyer in the 1950s, hosts the headquarters of Enjoei, Brazil's largest second hand ecommerce platform. The 2,100m2 project embraces principles of sustainability, innovation, and space requalification, while enhancing the company's interaction with the city, towards a more diverse and democratic future. The design follows an occupation logic that seeks physical and emotional impact by understanding scales and fluidity.
Project Duration: The project started in November 2023 and was completed in February 2024 in Sao Paulo. The construction began in February 2024 and was finished in July 2024 in Sao Paulo.
Operation Flow: The existing terrace was thought as a street for the porpose of the project and it is this what leads to the main entrance to the office, at the central point and the smallest radius of the curved layout. A secondary access is located to the right of the floor plan, near the elevator. The idea here was to create an internal street and provide a sense of tension upon entering the space. In this access, perception unfolds in movement, rhythmically guided by the large internal pillars, with the space gradually revealing itself. Between these two flows, the ecosystem of employees takes place, near natural light and directly connected to these streets.
Team Members: Nara Grossi
Joseana Costa
Giuliana Mora
Bárbara Olyntho
Ana Koga
Image Credits: Image #1: Photographer Joao Paulo Prado
Image #2: Photographer Joao Paulo Prado
Image #3: Photographer Joao Paulo Prado
Image #4: Photographer Joao Paulo Prado
Image #5: Photographer Joao Paulo Prado
Video: Videomaker Felipe Faria