Hot Wheels Monster Truck RC کھلونڑے دا ریموٹ کنٹرولر by Adam Miller - Hot Wheels RC Design Team is a highly esteemed winner of the very prestigious 2025 A' Design Award چاندی دا انعام in کھیڈوݨے، کھیڈاں تے شوق دیاں مصنوعات ڈیزائن Competition Category.
چاندیکھیڈوݨا· 2025
Hot Wheels Monster Truck RC کھلونڑے دا ریموٹ کنٹرولر
by Adam Miller - Hot Wheels RC Design Team
Client: Mattel Inc.
A' Design Award چاندی دا انعام Winner in کھیڈوݨا Category
Verified Award Winner
Verify Award Status for #170982The Design
About Hot Wheels Monster Truck RC کھلونڑے دا ریموٹ کنٹرولر
ہاٹ وہیلز مونسٹر ٹرک آر سی کھلونڑا گڈیاں کیتے ہک ریموٹ کنٹرولر ہے۔ ایہ کنٹرولر ریڈیو کنٹرول کھیڈ دے موجودہ شوقیناں تے اونہاں صارفاں کیتے بݨایا ڳیا ہے جنہاں کوں چلݨ پھرݨ تے ہتھاں دی مہارت دیاں مختلف ضرورتاں ہن۔ ہک وڈا بٹن سٹنٹ فیچر کوں چالو کریندے۔ سمت دے کنٹرول وڈے ہن تے اونہاں تے صاف تیر دے نشان لڳے ہوئے ہن۔ کنٹرولر کوں ہتھ اچ پکڑیا ونڄ سڳدے، لینیارڈ نال لٹکایا ونڄ سڳدے، یا کہیں ہموار سطح تے رکھیا ونڄ سڳدے۔ ایندی تیاری اچ انسان مرکزی ڈیزائن دے طریقے، ماہراں دے انٹرویو تے ٻالاں نال بار بار آزمائش کیتی ڳئی۔
The Recognition
About the A' Design Award چاندی دا انعام
Hot Wheels Monster Truck RC کھلونڑے دا ریموٹ کنٹرولر A' Design Award چاندی دا انعام دا جتݨ والا ہے، غیر معمولی حد تئیں معزز پچھاݨ جیڑھی اعلیٰ ترین درجے دے، شاندار تے متاثر کرݨ والے ڈیزائناں کوں ݙتی ویندی ہے۔ چاندی دے جتݨ والے بہوں روشن تے انتہائی تخلیقی کم ہن، جیڑھے اپݨے ڈیزائنراں دی شاندار مہارت، صلاحیت تے ذہانت کوں ظاہر کریندے ہن۔ Hot Wheels Monster Truck RC کھلونڑے دا ریموٹ کنٹرولر کنوں امید کیتی ویندی ہے جو او ہک شاندار نمائشی کم ہوسی، قابل ذکر حد تئیں پیشہ ورانہ تے گہری جدت والا۔ ایہ ڈیزائن جنہاں A' Design Award چاندی دا انعام جتیا ہے، ہک انتہائی قابل ذکر، سراہی ہوئی ایجاد ہے جیڑھی فائدہ ݙیندی ہے تے فن، سائنس، ڈیزائن تے ٹیکنالوجی دیاں حداں ودھیندی ہے۔ Hot Wheels Monster Truck RC کھلونڑے دا ریموٹ کنٹرولر ہک ایجھی تخلیق ہے جنہاں تے ڈھیر لوک حسد کریندے ہن، جیڑھی خواہشاں جگیندی ہے، مثبت جذبے آݨیندی ہے تے حیرت تے تعجب دی چنگاری بالیندی ہے۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new Hot Wheels Monster Truck RC Controller delivers the excitement of RC play to core fans, yet is inclusive of new users who may have a variety of unique mobility and dexterity needs.
- Dimensions & Packaging
- 95mm x 42mm x 68mm (measured from the controller battery door to the thumbsticks).
The vehicle dimensions that will work with this controller vary, but will be included with models ~ 350mm long x 200mm wide x 200mm tall. - Tags
- accessibility, inclusivity, play, design, inclusive design, user centered design, human centered design, special needs, empower, fun
- Production Technology
- Human Centered Design methodologies were employed to put Hot Wheels RC’s target users at the center of the design work. Extensive user-testing, idea iteration and additional validation practices were followed to ensure exciting RC play can be delivered to both existing audiences and users with special needs.
- Design Challenge
- The challenge was to deliver exciting RC play that is easy and fun for all abilities. This meant maintaining fun and intuitive RC controls for existing Hot Wheels RC audiences while expanding usability to fans with a variety of mobility and dexterity needs. Understanding that not everyone plays the same way presents the challenge of identifying core barriers to play that exist for a wide range of users, and addressing them all inclusively. Challenge Accepted.
- Research
- The Accessible Play Challenge was launched across Mattel Design teams and was judged by Design leadership. Winning concepts, like the HW Monster Truck RC Controller, then entered into a Design Sprint phase, which required divergent brainstorming, interviews with subject matter experts, (in this case, special needs educators), and iterative testing with children with a variety of mobility and dexterity needs to refine and validate the design.
- Inspiration
- Mattel is celebrating its 80th Anniversary as the world’s most trusted toy and entertainment company, home to the world's biggest brands, like Hot Wheels, Barbie, Uno, and more. Mattel is driven to create innovative products and experiences that inspire fans, entertain audiences, and develop children through play. Understanding that not everyone plays the same way, Hot Wheels design and development teams have embarked on a mission to reimagine existing toys with inclusivity at the core, so the company can deliver on its purpose: empowering generations to explore the wonder of childhood and reach their full potential, for all.
- Project Duration
- The project started in 2023 as an accessible toy design challenge. As a finalist in that challenge, the Accessible RC Controller concept then entered a robust design sprint and user testing phase to challenge assumptions, unlock innovation, and deliver play for ALL. The finished product will launch Fall 2025.
- Operation Flow
- The inclusive Hot Wheels Monster Truck RC controller was designed to increase access to the joy of RC play to users with special needs. The stunt feature can be activated by pushing a single large button, the directional controls are large and with clearly indicated directional arrows. The controller can be attached by a lanyard and operated in hand, or placed against a flat surface, allowing for greater play accessibility.
- Team Members
- Hot Wheels RC Design Team
Gerry Cody
Adam Miller
Sam Tsui
Melissa Scanlan
Amanda Verzini - Image Credits
- Image #1: Photographer Adam Miller, Hero Shot, 2025. Image #2: Photographer Adam Miller, Activation Shot, 2025. Image #3: Photographer Adam Miller, Supplemental Shot, 2025.
Video credits: Videographer Adam Miller, Accessible Controller, 2025.
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