Taneya Club Harie پرچون سٹور by Uds Ltd. is a highly esteemed winner of the very prestigious 2026 A' Design Award چاندی دا انعام in اندرلی جگہ تے نمائش ڈیزائن Competition Category.
چاندیاندرلا· 2026
Taneya Club Harie پرچون سٹور
by Uds Ltd.
Client: UDS Ltd.
A' Design Award چاندی دا انعام Winner in اندرلا Category
Verified Award Winner
Verify Award Status for #174322The Design
About Taneya Club Harie پرچون سٹور
تانیا کلب ہاری ہک پرچون سٹور ہے جہڑا جاپان دے شیگا صوبے دے شہر کوساتسو وچ ہک ڈیپارٹمنٹ سٹور دے اندر واقع ہے۔ ایہ سٹور روایتی جاپانی مٹھیائی دے برانڈ تانیا تے مغربی پیٹیسری برانڈ کلب ہاری کوں ہک جاہ تے اکٹھا کریندے۔ ڈیزائن طبقات (سٹراٹا) دے ہک تصور تے چلدے، جہڑا ویلے دیاں تہاں کوں ظاہر کریندے۔ چھتاں تے فکسچر بہوں نفاست نال کٹے ہوئے کاٹھ دے پینلاں کوں ملی میٹراں دے فرق نال تہ در تہ رکھ تے بݨائے ڳئے ہن۔ تانیا والے پاسے ٹھوس چیسٹ نٹ دی لکڑی تے لاکھ (لیکر) استعمال تھئی ہے، جڈاں جو کلب ہاری والے پاسے ہلکی لیمینیٹڈ پلائی ووڈ استعمال تھئی ہے۔ وہندے ہوئے خم آون آلیاں کوں سٹور دے اندر ڈونگھا ونڄݨ دی رہنمائی کریندن تے رش کوں گھٹ کریندن۔
The Recognition
About the A' Design Award چاندی دا انعام
Taneya Club Harie پرچون سٹور A' Design Award چاندی دا انعام دا جتݨ والا ہے، غیر معمولی حد تئیں معزز پچھاݨ جیڑھی اعلیٰ ترین درجے دے، شاندار تے متاثر کرݨ والے ڈیزائناں کوں ݙتی ویندی ہے۔ چاندی دے جتݨ والے بہوں روشن تے انتہائی تخلیقی کم ہن، جیڑھے اپݨے ڈیزائنراں دی شاندار مہارت، صلاحیت تے ذہانت کوں ظاہر کریندے ہن۔ Taneya Club Harie پرچون سٹور کنوں امید کیتی ویندی ہے جو او ہک شاندار نمائشی کم ہوسی، قابل ذکر حد تئیں پیشہ ورانہ تے گہری جدت والا۔ ایہ ڈیزائن جنہاں A' Design Award چاندی دا انعام جتیا ہے، ہک انتہائی قابل ذکر، سراہی ہوئی ایجاد ہے جیڑھی فائدہ ݙیندی ہے تے فن، سائنس، ڈیزائن تے ٹیکنالوجی دیاں حداں ودھیندی ہے۔ Taneya Club Harie پرچون سٹور ہک ایجھی تخلیق ہے جنہاں تے ڈھیر لوک حسد کریندے ہن، جیڑھی خواہشاں جگیندی ہے، مثبت جذبے آݨیندی ہے تے حیرت تے تعجب دی چنگاری بالیندی ہے۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is the design project for the Taneya Club Harie store at the Kintetsu Kusatsu department store. The uniqueness of this design lies in its function not merely as a commercial space, but as an art installation that tells the brand's philosophy. Under the single, powerful concept of "strata," it seamlessly connects the contrasting worlds of "tradition" and "innovation," inviting visitors into an immersive brand experience. In a department store environment lined with homogenous stores, it creates overwhelming originality and a memorable experiential value.
- Dimensions & Packaging
- Total Floor Area: 285.28sqm
- Tags
- RetailDesign, InteriorDesign, Conceptual, WoodInterior, Patisserie, FlagshipStore, Tradition, Innovation, Sustainability
- Production Technology
- This organic and complex form was realized by drawing all curved surfaces with millimeter precision and making repeated adjustments. The unique texture of the ceilings and fixtures is created by layering precisely cut wooden panels, shifting them by millimeters. For materials, solid chestnut wood and lacquer were used for the Taneya side, while light laminated plywood was used for the Club Harie side to accentuate their respective identities.
- Design Challenge
- The greatest challenge was to harmonize the two conflicting brand identities of "tradition" and "innovation" within a single space while enhancing the appeal of both. Another significant technical challenge was realizing the massive and complex organic form with extremely high precision under budget and time constraints. To overcome this, we achieved it by meticulously drawing all complex curved surfaces with millimeter accuracy and collaborating closely with the constructor.
- Research
- This is a design research project aimed at creating new brand value and improving operational efficiency within a department store environment. First, we analyzed the history and philosophy of "Taneya" and "Club Harie" to extract the essence of the brands. Next, we identified the lack of memorable experiences and inefficient customer flow in typical commercial spaces as key issues. As a result, we developed the "strata" concept, where form and function are inextricably linked, successfully enhancing customer circulation while optimizing staff workflow to create a memorable experience beyond mere convenience.
- Inspiration
- The starting point was the question of how to express and fuse two distinct identities-traditional Japanese confectionery "Taneya" and innovative Western patisserie "Club Harie"-within a single space. The source of inspiration was the magnificent "strata" created by nature. We aimed to express the brand's accumulated history and its vision for the future throughout the entire space with the poetic concept of the layering of time.
- Project Duration
- Timeline: The design was submitted to a competition in 2021. Construction began in April 2023, and the store opened to the public in June 2023.
Location: Inside Kintetsu Department Store, Kusatsu, Shiga, Japan - Operation Flow
- This space interacts with the movement of its visitors. The flowing curves of the fixtures and ceiling, like strata, naturally guide customer flow deep into the store, easing congestion and creating an enjoyable sense of exploration. This allows people to unconsciously explore the worlds of both brands and interact more deeply with them. It provides a more intuitive and comfortable shopping experience than a conventional grid-like store layout.
- Team Members
- Designer: Norito Nakahara / UDS Ltd.
Designer: Nodoka Ide / UDS Ltd. - Image Credits
- Image #1 : Nacasa & Partners, 2023
Optional Image #1 : Nacasa & Partners, 2023
Optional Image #2 : Nacasa & Partners, 2023
Optional Image #3 : Nacasa & Partners, 2023
Optional Image #4 : Nacasa & Partners, 2023
Optional Image #5 : Nacasa & Partners, 2023
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