Chuehfeng Hami Melon Wine شراب دی پیکنگ

Press Kit

Unique Properties

It transforms the local specialty into a "Frontier Wine" symbolizing Silk Road culture, using eco-friendly materials and an innovative bottle cap that doubles as an incense holder. Smart labeling technology merges tradition with modern innovation, delivering a high-quality, multifunctional packaging design.

Dimensions & Packaging

170 mm x 170 mm x 50 mm
RFID smart tags
Asymmetrical box design
Distinctive bottle cap

Tags

CHUEHFENG Hami melon wine, Yisong Hu

Production Technology

Embedded RFID smart tags, powered by advanced sensing technology, let users scan with their phone or device to access a dedicated product page with details like product ID, price, manufacturer, and origin. This helps users dive into the Silk Road history, cultural meaning of the packaging design, and the product’s story. Blending digital and interactive features boosts transparency, enhances user experience, and strengthens product interactivity.

Inspiration

This packaging design draws inspiration from Silk Road culture and Hami City's regional characteristics. It features a unique opening mechanism with eco-friendly materials and a bottle cap that doubles as an incense holder. Smart RFID tags provide interactive user experiences and cultural insights. This innovative design blends tradition with technology, enhancing the cultural value of regional products while promoting sustainability and user engagement.

Project Duration

The distinctive bottle cap design gives the bottle a striking identity and memorability, drawing inspiration from the ceremonial crown worn by emperors in China’s Han Dynasty. It incorporates a “scroll” element, vividly capturing the cultural imagery of the Silk Road. Once opened, the cap can be repurposed as an incense holder, seamlessly blending into various home settings while combining aesthetics with functionality.

Operation Flow

The unique asymmetrical box design, paired with a mechanism that slowly raises the wine bottle, breaks from traditional packaging with distinctive, highly recognizable style. The unboxing process feels ceremonial and surprising, creating a visually striking impression and enhancing the user’s emotional experience. The slow-rising mechanism minimizes impact during opening, reducing the risk of damage. As the box opens, the outer white casing, resembling the rising sun over the Tianshan Mountains, complements the bottle’s design, evoking the imagery of a desert sunset, seamlessly blending packaging with regional culture.

Image Credits

Image #1: Yisong Hu
Image #2: Yisong Hu
Image #3: Yisong Hu
Image #4: Yisong Hu
Image #5: Yisong Hu