Aistaland GT7 شوٹنگ بریک کوپے by Huawang Automotive Technology Guangzhou Co., Ltd. is a highly esteemed winner of the very prestigious 2026 A' Design Award پلاٹینم دا انعام in کار تے زمینی موٹر گاڈیاں ڈیزائن Competition Category.
پلاٹینمکار· 2026
Aistaland GT7 شوٹنگ بریک کوپے
by Huawang Automotive Technology Guangzhou Co., Ltd.
Client: Huawang Automotive Technology (Guangzhou) Co., Ltd.
A' Design Award پلاٹینم دا انعام Winner in کار Category
Verified Award Winner
Verify Award Status for #182028The Design
About Aistaland GT7 شوٹنگ بریک کوپے
ایسٹا لینڈ GT7 ہک شوٹنگ بریک کوپے ہے جہڑی عقلی صنعتی شکل کوں L3 خودکار ڈرائیونگ ٹیکنالوجی نال ملیندی ہے۔ ہک مسلسل نیلی روشنی دی پٹی سارے زاویاں توں گڈی دی حالت ݙکھیندی ہے، جیندے نال ذہین ڈرائیونگ دی حالت سڑک تے ٻئے استعمال کرݨ آلیاں کوں نظر آندی ہے۔ ہک فعال حفاظتی بونٹ اپݨے موافق اُٹھݨ آلے میکانزم دے ذریعے پیدل چلݨ آلیاں دی حفاظت کریندا ہے۔ 88 انچ دا آگمینٹڈ ریئلٹی ہیڈ اپ ڈسپلے ڈیش بورڈ دے موڑ وچ شامل کیتا ڳیا ہے، جہڑا اہم معلومات کوں اڳوں دی نظر دی لائن وچ رکھیندا ہے۔ LiDAR تے DTOF کیمرے آس پاس دے ماحول دا تریں طرفہ (تھری ڈائمینشنل) ماڈل بݨیندے ہن۔
The Recognition
About the A' Design Award پلاٹینم دا انعام
Aistaland GT7 شوٹنگ بریک کوپے A' Design Award پلاٹینم دا انعام دا جتݨ والا ہے، ڈاڈھی معزز پچھاݨ جیڑھی حقیقت وچ غیر معمولی، نفیس تے عظیم الشان ڈیزائناں کوں ݙتی ویندی ہے۔ پلاٹینم دے جتݨ والے تخلیق دے عجائب، انسانی تخلیقی صلاحیت دیاں حداں دی گواہی ہن تے اپݨے ڈیزائنراں دی بے مثال پیشہ ورانہ مہارت تے عبقریت ݙکھیندے ہن۔ انہاں ڈیزائناں کنوں امید کیتی ویندی ہے جو او سب توں مشہور کم ہوسن جیڑھے ہک دور دی جمالیات طے کریندے ہن، معاشرے دی بھلائی وچ حصہ پیندے ہن تے فن، سائنس، ڈیزائن تے ٹیکنالوجی دیاں حداں ودھیندے ہن۔ Aistaland GT7 شوٹنگ بریک کوپے عظمت دی بلند سطح ݙکھیندا ہے تے اپݨیاں فائدہ مند تے قیمتی خصوصیتاں نال بے شک دنیا کوں بہتر جاہ بݨیندا ہے۔ Aistaland GT7 شوٹنگ بریک کوپے ہک ایجھا کم ہے جنہاں A' Design Award پلاٹینم دا انعام جتیا ہے تے جیڑھا خواہشاں جگیندا ہے، الہام ݙیندا ہے، خوش کریندا ہے تے وݙی خوشی دی چنگاری بالیندا ہے۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Aistaland GT7 integrates rational industrial aesthetics with L3-level autonomous technology. Its continuous Intelligent Driving Blue Light system communicates vehicle status with 360 degree clarity, fostering trust in public-road environments. Innovations such as the active safety hood, 88-inch AR-HUD structural integration, Huawei DLP 3.0 projection, and co-developed dynamic tweeter diffuser redefine human-machine interaction, merging safety, structure and emotion into a unified, systematic design.
- Dimensions & Packaging
- Vehicle type: Intelligent shooting brake coupe.
Display system: 88-inch AR-HUD integrated with dashboard.
Autonomous level: L3 intelligent driving with dedicated steering-wheel control interface.
Perception system: LiDAR + DTOF camera fusion for 3D environmental modeling.
Lighting: Continuous Intelligent Driving Blue Light, segmented diffuse-reflection rear lighting.
Safety: Active pedestrian protection hood with adaptive lift mechanism. - Tags
- Intelligent driving, L3 autonomous vehicle, AR-HUD integration, Active safety hood, Human-machine interaction, Rational industrial design, Systematic narrative design, Huawei DLP 3.0, Shooting brake coupe
- Production Technology
- The Aistaland GT7 integrates L3 autonomous architecture with LiDAR and DTOF cameras for high-precision 3D perception modeling. The active hood employs intelligent collision discrimination algorithms and adaptive lifting mechanisms. The 88-inch AR-HUD is structurally synchronized with dashboard curvature and projection geometry. The segmented diffuse-reflection rear light utilizes a Geneva-pattern aluminum panel. Huawei DLP 3.0 enables full-color projection, while the dynamic tweeter diffuser incorporates precision motorized articulation.
- Design Challenge
- The principal challenge was reconciling advanced autonomous systems with a restrained, rational aesthetic language. Balancing regulatory safety requirements, pedestrian protection laws, and complex sensor integration within a pure shooting brake form required precise structural coordination. Another challenge lay in visualizing invisible intelligent states without visual excess. Through systemic integration and interdisciplinary collaboration, technology was internalized into form, achieving clarity, safety, and emotional resonance simultaneously.
- Research
- Type of Research: Applied design and engineering research. Research Objectives: To enhance cognitive safety and emotional trust in L3 human-machine co-driving. Methodology: Systematic narrative design integrating form, interaction, and technology. Data Collection and Research Tools Used: Ergonomic testing, perception modeling, simulation of traffic scenarios. Participants or Experiments: Drivers in simulated and real-road evaluations. Results: Reduced cognitive load and improved trust perception. Insights and Impacts: Demonstrated that visible intelligent states enhance safety acceptance, influencing future autonomous vehicle design strategies.
- Inspiration
- The project was inspired by the need to transform intelligent driving from an abstract system into a perceptible, trustworthy presence. Guided by the principle “form follows function,” we explored how rational aesthetics could internalize safety and technology within structural order. Research into cognitive safety, human-machine co-driving, and holistic mobility experiences motivated a design that balances restraint, clarity, and emotional warmth in advanced mobility.
- Project Duration
- The project commenced in 2025 in China as a collaborative development between AISTALAND and Huawei. It involved interdisciplinary teams spanning industrial design, intelligent driving engineering, human-machine interaction, and acoustic system development, culminating in a fully integrated prototype ready for public exhibition and media presentation.
- Operation Flow
- The AISTALAND GT7 communicates its intelligent state through a continuous blue light visible from all angles. Drivers access L3 functions via a distinct tactile control zone on the steering wheel. Critical information is projected within the forward line of sight through the integrated AR-HUD, minimizing distraction. The dynamic tweeter responds with subtle nodding and rotating movements, creating emotional interaction. Together, lighting, projection, and motion establish intuitive, trustworthy co-driving.
- Team Members
- Li Peizhen
Tan Chufan
Yang Hao
Li Xuan
Wang Fengming
Cai Xijiang
Shen Peng
Ji Xiaoqing
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