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Reverse گھڑی by Mattice Boets

Reverse گھڑی by Mattice Boets is a highly esteemed winner of the very prestigious 2019 A' Design Award سونے دا انعام in فرنیچر ڈیزائن Competition Category.


سونافرنیچر· 2019

Reverse گھڑی

by Mattice Boets

Client: Mattice Boets

A' Design Award سونے دا انعام Winner in فرنیچر Category

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Verified Award Winner

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The Design

About Reverse گھڑی

وقت تیزی نال لنگھدا اے، پر گھڑیاں ہک جہیاں رہیاں نیں۔ ریورس کوئی عام گھڑی کائنی، ایہہ اک الٹ اے، اک سادہ گھڑی دی ڈیزائن جیہڑی لطیف تبدیلیاں نال منفرد بݨدی اے۔ اندر ول منھ کرݨ والی سوئی باہرلے حلقے دے اندر گھمدی اے تے گھنٹہ دسدی اے۔ باہر ول منھ کرݨ والی نکی سوئی اکیلی کھڑی اے تے منٹ دسدی اے۔ ریورس گھڑی دے سارے حصے کڈھ کے بݨائی گئی، صرف اوندی بیلنی بنیاد رکھی گئی، اوتھوں تخیل نے کم سنبھالیا۔ ایہہ گھڑی دی ڈیزائن توہانوں وقت نوں اپݨاوݨ دی یاد دلاوݨ لئی بݨائی گئی اے۔

The Recognition

About the A' Design Award سونے دا انعام

Reverse گھڑی A' Design Award سونے دا انعام دا جتݨ والا ہے، انتہائی معزز پچھاݨ جیڑھی پہلے درجے دے، شاندار تے نمایاں ڈیزائناں کوں ݙتی ویندی ہے۔ سونے دے جتݨ والے انتہائی جدت والے، بہوں بصیرت والے تے شاندار طور تے اکھیں چندھیا ݙیوݨ والے تخلیقات ہن، جیڑھے اپݨے ڈیزائنراں دی عبقریت، حکمت تے مہارت دی عکاسی کریندے ہن۔ Reverse گھڑی کنوں امید کیتی ویندی ہے جو او ہک بہوں سراہی ہوئی، رجحان ساز تے یادگار ایجاد ہوسی جیڑھی بے مثال قدر پیش کریندی ہے۔ ایہ ڈیزائن جنہاں A' Design Award سونے دا انعام جتیا ہے، ہک شاندار، محترم منصوبہ ہے جیڑھا فن، سائنس، ڈیزائن تے ٹیکنالوجی دیاں حداں کوں ڈاڈھے فائدے نال ودھیندا ہے۔ Reverse گھڑی شدید خواہش دے جذبے پیدا کریندا ہے، جوش جگیندا ہے، تخلیقی صلاحیت کوں ودھیندا ہے تے ساکوں موہ گھندا ہے۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Reverse is a minimalistic and unordinary clock design with subtle changes making it one of a kind. The little hand moves by the outer edges of the clock and points to the hour while the middle one pivots in the center and points to the minutes. It's simple, yet different.
Dimensions & Packaging
Ø 420 x 30 mm
Tags
clock, reverse, accessoires, homeware, innovation, interior, furniture, furnishings, time, home
Production Technology
The two hands of the clock are driven by a quartz clock mechanism with two axes. The minute hand is driven by the inside axel. The outer shell is made out of two visually invisible rings that form a bearing. This mechanism combined with the inside gears allows the outer ring and the hour hand to rotate but also gives the impression that the outer ring is static.
Design Challenge
Coming up with an idea of a clock design that's original, interesting and different was challenging. I started from the basic shape most clocks are made of, a cylinder so that the clock would still be easily recognizable. Then I decided to remove all elements of a clock except the cylindrical base and started imagining what a clock could be. I tried to incorporate all the elements of the original clock design but in a slightly different way, resulting in a design that looked mostly the same but at the same time was entirely different and unique.
Research
This clock design was a personal experiment in which my goal was to design a clock that's visually appealing and different from all others, a clock that lets people embrace time. This unusual perspective created inspiring insights into what a clock could be.
Inspiration
While time flies by, clocks have stayed the same. Most clocks have the same look and feel, there's very little difference in their designs. Why? Isn't it time to see some change? These questions inspired the concept Reverse.
Project Duration
The project was designed and completed in March 2016 in Hasselt, Belgium, and was online publicized on Yanko Design on May 2, 2018, and on Gooood on May 9, 2018, as well as various others.
Operation Flow
The hand facing inward rotates inside the outer ring to indicate the hour. The little hand facing outward stands alone and rotates to indicate the minutes. It's the reversal of the ordinary clock design.
Patents
Registered at BOIP (Benelux-Bureau of Intellectual Property). No. 109099. Mattice Boets. Filed on 26-12-2017.

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