Changing Perspectives ماحولیاتی ٹائپوگرافی by Haley Tebo

Changing Perspectives ماحولیاتی ٹائپوگرافی by Haley Tebo is a highly esteemed winner of the very prestigious 2020 A' Design Award کانسی دا انعام in گرافکس، تصویر کشی تے بصری ابلاغ ڈیزائن Competition Category.

کانسیگرافک· 2020

Changing Perspectives ماحولیاتی ٹائپوگرافی

by Haley Tebo

Client: Haley Tebo

A' Design Award کانسی دا انعام Winner in گرافک Category

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Verified Award Winner

Verify Award Status for #87839

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Changing Perspectives ماحولیاتی ٹائپوگرافی

چینجنگ پرسپیکٹوز ہک ماحولیاتی ٹائپوگرافی تنصیب ہے جیڑھی ہک یونیورسٹی دی آرٹ عمارت دے شیشے دے پینلاں کیتے تیار کیتی گئی ہے۔ حرفاں دیاں شکلاں فراسٹڈ وینائل توں کٹیاں گئیاں ہن تے جدوں لوک لنگھدے ہن تاں ہک پڑھݨ جوگ پیغام وچ ترتیب دیندیاں ہن۔ ایہ پیغام کیہڑی وی سمت توں پڑھیا جا سڳدا ہے، تاں ویکھݨ والے رک کے تے چل کے متن کوں مکمل کردے ہن۔ ہر حرف تقریباً اک توں دو فٹ اُچا ہے، جیڑھا ویکھݨ والے دی دوری دے مطابق مختلف ہوندا ہے۔ پینلاں وچوں لنگھدی روشنی حرفاں دیاں شکلاں کوں پرچھاواں تے انعکاساں دے روپ وچ دہراندی ہے۔ ایہ تنصیب کیمپس دے چوہاں پاسے دے لوکاں کوں ٹائپوگرافی نال گڈ ملڑ ہوݨ دی دعوت دیندی ہے۔

The Recognition

About the A' Design Award کانسی دا انعام

Changing Perspectives ماحولیاتی ٹائپوگرافی A' Design Award کانسی دا انعام دا جتݨ والا ہے، ڈاڈھی معزز پچھاݨ جیڑھی تخلیقی صلاحیت، اختراع تے ذہانت نال ممتاز بہترین ڈیزائناں کوں ݙتی ویندی ہے۔ کانسی دے جتݨ والے بھرپور مہارت والے تے نمایاں طور تے تخلیقی شاہکار ہن، جیڑھے اپݨے ڈیزائنراں دے وسیع تجربے، تخیل تے ہوشیاری دی تصدیق کریندے ہن۔ Changing Perspectives ماحولیاتی ٹائپوگرافی کنوں امید کیتی ویندی ہے جو او ہک بہوں قدر کیتی ہوئی، سراہی ہوئی تے پیاری چیز ہوسی، قابل ذکر حد تئیں پیشہ ورانہ تے جدت والی۔ ایہ ڈیزائن جنہاں A' Design Award کانسی دا انعام جتیا ہے، فن، سائنس، ڈیزائن تے ٹیکنالوجی وچ بہترین طریقے شامل کریندا ہے تے چھوٹیاں تفصیلاں ول دھیان ݙیوݨ کنوں شاندار ہے۔ Changing Perspectives ماحولیاتی ٹائپوگرافی ضرورتاں خوبصورتی نال پوریاں کریندا ہے، خواہشاں کوں چھوہندا ہے، جذبیاں کوں موہندا ہے تے تجسس کھچیندا ہے۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This interactive installation compels the viewer to move in such a way to view the piece differently. As people walk by, the shapes align to form a message, which can be read walking from either direction. Installed on an art building at a university, the piece can be viewed from inside the gallery or across campus and draw people to it. The lighting also reflects the shapes of the typography in the form of shadows and reflections.
Dimensions & Packaging: Each letter of the design is approximately 1-2 feet tall, varying with distance from the viewer.
Tags: Environmental typography, interaction design, user experience, typography, graphic design,
Production Technology: Adobe software was used to create slides that were then projected onto the building. The projector was placed on a ladder at eye-height so it would be convenient for onlookers walking by to read. The shapes were traced with china marker then covered with frosted vinyl and cut out.
Design Challenge: After choosing an approved concept, we addressed the installation process. We could digitally cut out the letters, but they might not align correctly, or we could project it so the alignment was perfect, but would have to cut them by hand. After taping up a to-scale proof of the estimated warp we decided to project the letters because they did not align in the proof. The projection then needed to be done at night and required ladders, multiple extension cords, and for the fountain to be drained.
Research: Researching existing projects inspired aspects of this design but also allowed it to be unique. Scouting local areas to find an optimal environment for the typography, we chose to install on campus for convenience and because of having a strong concept for the space, which included a well thought-out quote that could be read from either direction. The area was measured so a digital mockup could be done to scale. The design was very well received as people complimented it as it was being installed.
Inspiration: Inspired by environmental typography installations that use perspective in a way that the words can only be read from one spot, we wanted to bring this somewhere where a lot of people could interact with typography. We were inspired by the potential we saw in the fountain in front of the our university's art building and the vertical glass panels above it. We used the dimensions of these panels to inform the choice of Helvetica Condensed and people walking from both directions to choose the quote.
Project Duration: Research for this project started in late April 2019. Installation lasted for two weeks in May 2019.
Operation Flow: This installation is unique because it is put into movement as the viewer walks by, compelling them to pause and align themselves with the piece in order to read it. The space builds anticipation as the viewer must move themselves to read the next half of the message. The typography tells a story that parallels the environment it is in, achieving mutual enhancement of the design and the environment.
Team Members: Angeli Leong
Image Credits: Image #1 : Professor Wade Lough, 2019
Image #2 : Professor Wade Lough, 2019
Video Credits : Angeli Leong
Quote used is by Wayne Dyer