Care for Mom to Be سماجی آگاہی مہم by Seyon Kim is a highly esteemed winner of the very prestigious 2020 A' Design Award کانسی دا انعام in سماجی ڈیزائن Competition Category.
کانسیسماجی· 2020
Care for Mom to Be سماجی آگاہی مہم
by Seyon Kim
Client: Seyon Kim
A' Design Award کانسی دا انعام Winner in سماجی Category
Verified Award Winner
Verify Award Status for #87971The Design
About Care for Mom to Be سماجی آگاہی مہم
ماں تھیوَن آلی دی سنبھال ہک عوامی آگاہی مہم ہے جیڑھی سفر کرݨ آلیاں حاملہ عورتاں دیاں ضرورتاں بارے ہے۔ ایہ مہم ٻئے مسافراں کنوں التجا کریندی ہے کہ اوہ ریل گڈی وچ کوئی سیٹ ڈیوَن یا موٹر گڈی کھڑی کرݨ لئی جگہ ڈیوَن۔ بصری شناخت ہک لوگو کنوں پیدا تھیندی ہے جیڑھا حاملہ شخص دی شکل کوں دل دی شکل نال جوڑیندا ہے، جیڑھا حمل تے سنبھال دی نمائندگی کریندا ہے۔ حمل نال عام طور تے جڑے رنگ دی تھاں گرم پیسٹل رنگ جیڑھا لال تے نارنجی دا مرکب ہے، استعمال کیتا ڳیا ہے۔ سٹیشناں تے پارکنگ تھاواں وچ پوسٹر تے پرنٹ شدہ سب وے ٹکٹ اے لوگو نال سجائے ڳئے۱ن۔
The Recognition
About the A' Design Award کانسی دا انعام
Care for Mom to Be سماجی آگاہی مہم A' Design Award کانسی دا انعام دا جتݨ والا ہے، ڈاڈھی معزز پچھاݨ جیڑھی تخلیقی صلاحیت، اختراع تے ذہانت نال ممتاز بہترین ڈیزائناں کوں ݙتی ویندی ہے۔ کانسی دے جتݨ والے بھرپور مہارت والے تے نمایاں طور تے تخلیقی شاہکار ہن، جیڑھے اپݨے ڈیزائنراں دے وسیع تجربے، تخیل تے ہوشیاری دی تصدیق کریندے ہن۔ Care for Mom to Be سماجی آگاہی مہم کنوں امید کیتی ویندی ہے جو او ہک بہوں قدر کیتی ہوئی، سراہی ہوئی تے پیاری چیز ہوسی، قابل ذکر حد تئیں پیشہ ورانہ تے جدت والی۔ ایہ ڈیزائن جنہاں A' Design Award کانسی دا انعام جتیا ہے، فن، سائنس، ڈیزائن تے ٹیکنالوجی وچ بہترین طریقے شامل کریندا ہے تے چھوٹیاں تفصیلاں ول دھیان ݙیوݨ کنوں شاندار ہے۔ Care for Mom to Be سماجی آگاہی مہم ضرورتاں خوبصورتی نال پوریاں کریندا ہے، خواہشاں کوں چھوہندا ہے، جذبیاں کوں موہندا ہے تے تجسس کھچیندا ہے۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
- Dimensions & Packaging
- Poster: 27"x40"
Subway ticket: 1.5"2.5" - Tags
- care, pregnant, awareness, campaign
- Production Technology
- The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
- Design Challenge
- The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
- Research
- There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
- Inspiration
- Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
- Project Duration
- 3 weeks in New York City.
- Operation Flow
- This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
- Team Members
- Seyon Kim
- Image Credits
- Photographed by Seyon Kim
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