The Tiny House موبائل بار by Gradient Experiential

The Tiny House موبائل بار by Gradient Experiential is a highly esteemed winner of the very prestigious 2020 A' Design Award چاندی دا انعام in تقریب تے پروگرام ڈیزائن Competition Category.

چاندیتقریب· 2020

The Tiny House موبائل بار

by Gradient Experiential

Client: Gradient Experiential

A' Design Award چاندی دا انعام Winner in تقریب Category

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Verified Award Winner

Verify Award Status for #89286

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Tiny House موبائل بار

ٹائنی ہاؤس ہک موبائل بار ہے جہڑی سفر کرݨ آلے برانڈ ایونٹاں کیتے ڈیزائن کیتی ڳئی ہے۔ ایہ ڈھانچہ ہک آمدورفت آلی جاپانی بار وچ بدلایا ڳیا۔ ڈو مائیکرو باراں ہک نجی اندرونی جاگہ وچ کاک ٹیل پیش کریندیاں جتھے بیٹھݨ آلی جاگہ بارٹینڈر ول ہے۔ ہک بیرونی مہمان نوازی لاؤنج وچ انتظار کریندے مہماناں کیتے ہک ہائی بال بار، ہک کائنیٹک ریت دی میز، ہک بانس دا مراد آلا وݨ، لاؤنج فرنیچر، برانڈ مواد کیتے ہک اسکرین، تے چھت آلے لاؤنج تائیں ہک سرپلی زینہ شامل ہے۔ مواد وچ صنوبر دی لکڑ، ٹیمپرڈ شیشہ تے شوجی کاغذ شامل ہن۔ 7.62 میٹر آلے ڈھانچے وچ لُکے ہوئے پہیے، اندروں بݨے موسمی کنٹرول تے ہک جنریٹر ہے۔

The Recognition

About the A' Design Award چاندی دا انعام

The Tiny House موبائل بار A' Design Award چاندی دا انعام دا جتݨ والا ہے، غیر معمولی حد تئیں معزز پچھاݨ جیڑھی اعلیٰ ترین درجے دے، شاندار تے متاثر کرݨ والے ڈیزائناں کوں ݙتی ویندی ہے۔ چاندی دے جتݨ والے بہوں روشن تے انتہائی تخلیقی کم ہن، جیڑھے اپݨے ڈیزائنراں دی شاندار مہارت، صلاحیت تے ذہانت کوں ظاہر کریندے ہن۔ The Tiny House موبائل بار کنوں امید کیتی ویندی ہے جو او ہک شاندار نمائشی کم ہوسی، قابل ذکر حد تئیں پیشہ ورانہ تے گہری جدت والا۔ ایہ ڈیزائن جنہاں A' Design Award چاندی دا انعام جتیا ہے، ہک انتہائی قابل ذکر، سراہی ہوئی ایجاد ہے جیڑھی فائدہ ݙیندی ہے تے فن، سائنس، ڈیزائن تے ٹیکنالوجی دیاں حداں ودھیندی ہے۔ The Tiny House موبائل بار ہک ایجھی تخلیق ہے جنہاں تے ڈھیر لوک حسد کریندے ہن، جیڑھی خواہشاں جگیندی ہے، مثبت جذبے آݨیندی ہے تے حیرت تے تعجب دی چنگاری بالیندی ہے۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We designed an experience that both captures the spirit of the brand and the attention of event-goers. To do so, we've transformed a sustainable and progressive tiny house into a transportable and elegant Japanese bar, where guests both inside and outside of the structure will be treated to the highest form of Japanese hospitality. Two micro bars serve cocktails in an intimate setting inside the house, while a hospitality lounge outside features a highball bar for guests during their wait to get inside. The outdoor area also includes interactive elements such as a kinetic sand table, a bamboo wishing tree, lounge furniture, a TV for brand content, and a spiral staircase to the rooftop.
Dimensions & Packaging: Trailer in transportation mode specs:
- Length:7.62m; Width:2.6m; Height: 3.78m
- Estimated GVWR: 14,500lbs
- (2) 8k Axles and Self Storing Hitch System, 2-5/16 Ball Coupler
- Schantz Retractable Wheel System
Tags: The Tiny House, House of Suntory Tiny House, Roku, Haku, Toki
Production Technology: The 20ft long structure meets all legal code nationwide to pass as a house and contains features such as hidden wheels, closable clam shell, spiral stairs, built-in HVAC, generator for self-sufficient electric supply, and hand sink and ice storage. Material used include, cypress wood, faux concrete, tempered glass, semi-gloss black powder-coated metals, semi-gloss automobile paint, composite wood decking, removable black wood paneling, shoji paper, and linen textured wall covering.
Design Challenge: The design and build of the immersive experience needed to provide multiple experiences in one limited footprint, while following all tentative state regulations, offering flexibility based on the target festival environment, heading truck weight limitations, and embracing the elevated brand ethos. The final experience needed to educate festival-goers about these new products and create a bond to the elevated brand.
Research: A lot of research happened prior to launching the Tiny House. The design and build of the immersive experience needed to provide multiple experiences in one limited footprint, while following all tentative state regulations, offering flexibility based on the target festival environment, heading truck weight limitations, and embracing the elevated brand ethos. The final experience needed to educate festival-goers about these new products and create a bond to the elevated brand.
Inspiration: Creating a physical manifestation of what the House of Suntory house would look like. This, combined with inspiration from the popular Shinjuku Golden Gai region, the need for the activation to travel to multiple regions, and the current fascination with the tiny house movement, came the idea of a mobile Tiny House that held two bars. The house is a juxtaposition of Japanese craftsmanship and tradition while adding bold and modern touches to showcase the energy of the next generation.
Project Duration: The projection began in Brooklyn NY on June 1st, 2019 at the last ever Pop Up dinner festival. The Tiny House is on tour making its way across the United States and by its completion will have visited the following cities:
June 1, Brooklyn, NY
June 11-12, Las Vegas, NV
July 11-13, Miami, FL
August 4, NYC, NY
August 23-25, Los Angeles, CA
August 17, Los Angeles, CA
September 21, Oakland, CA
September 28, San Francisco, CA
Operation Flow: The Tiny House was seamlessly designed to be a zen and calming experience for guests who enter one of the two main bars. Crafted to be an escape from the traditional chaos of a festival, the inside features soothing music, nature-inspired color tones, and AC to escape the summer heat. Each interior bar features 5 comfortable seats that face the main bartender to further learn about the spirits, cocktails, and Japanese culture. Furthermore, a rooftop lounge space is designed to host VIP guests and media to hang out and engage more deeply with the brand and it's ambassadors.
Team Members: Creative Director: Anthony Coppers
Creative & Design Director: Jennifer De Fouchier
Designer: Yu-Han Wang
Designer: Anna Pacult
Fabrication Manager: Paulius Daunoras
Project Director: Colin McKenzie
Project Manager: Victoria Pache
Production Manager: Jackie Hsu
Production Coordinator: Marissa Astolfi