Jingyang Brick Tea چاء دی پیکنگ by Litete Brand Design is a highly esteemed winner of the very prestigious 2020 A' Design Award چاندی دا انعام in پیکیجنگ ڈیزائن Competition Category.
چاندیپیکیجنگ· 2020
Jingyang Brick Tea چاء دی پیکنگ
Client: Litete Brand Design
A' Design Award چاندی دا انعام Winner in پیکیجنگ Category
Verified Award Winner
Verify Award Status for #89381The Design
About Jingyang Brick Tea چاء دی پیکنگ
جِنگ یانگ برِک ٹی کمپریسڈ ٹی برِکاں (دبیل چاء دیاں اینٹاں) دے لئی ہک پیکنگ ڈزائن ہے۔ اِیہ پیکنگ 100 مِلی میٹر بہ 100 مِلی میٹر بہ 40 مِلی میٹر ہے تے ہتھ نال بݨے ہوئے چاول دے کاغذ توں تیار کِیتی ڳئی ہے، جیڑھا سیل توں محفوظ ہے۔ سجاوٹ ہتھ نال لکڑی دے بلاک پرنٹنگ نال کِیتی ڳئی ہے، جیڑھی ہک روایتی چینی ہنر ہے۔ تصویراں وچ متاخر چِنگ خاندان دے سوداگراں دی زندگی تے مقامی رسم و رواج ݙِکھلائے ڳئے ہِن، تے سارے سلسلے وچ تِن روایتی چینی رنگ استعمال کِیتے ڳئے ہِن۔ تلا ہک کاغذی لیبل نال بند کِیتا ڳیا ہے۔ ہک تِیلے دی رسی دی ڳنڈھ پیکنگ نوں سیل کریندی ہے تے چُکݨ دے لئی ہتھی دا کم وی ݙیندی ہے۔
The Recognition
About the A' Design Award چاندی دا انعام
Jingyang Brick Tea چاء دی پیکنگ A' Design Award چاندی دا انعام دا جتݨ والا ہے، غیر معمولی حد تئیں معزز پچھاݨ جیڑھی اعلیٰ ترین درجے دے، شاندار تے متاثر کرݨ والے ڈیزائناں کوں ݙتی ویندی ہے۔ چاندی دے جتݨ والے بہوں روشن تے انتہائی تخلیقی کم ہن، جیڑھے اپݨے ڈیزائنراں دی شاندار مہارت، صلاحیت تے ذہانت کوں ظاہر کریندے ہن۔ Jingyang Brick Tea چاء دی پیکنگ کنوں امید کیتی ویندی ہے جو او ہک شاندار نمائشی کم ہوسی، قابل ذکر حد تئیں پیشہ ورانہ تے گہری جدت والا۔ ایہ ڈیزائن جنہاں A' Design Award چاندی دا انعام جتیا ہے، ہک انتہائی قابل ذکر، سراہی ہوئی ایجاد ہے جیڑھی فائدہ ݙیندی ہے تے فن، سائنس، ڈیزائن تے ٹیکنالوجی دیاں حداں ودھیندی ہے۔ Jingyang Brick Tea چاء دی پیکنگ ہک ایجھی تخلیق ہے جنہاں تے ڈھیر لوک حسد کریندے ہن، جیڑھی خواہشاں جگیندی ہے، مثبت جذبے آݨیندی ہے تے حیرت تے تعجب دی چنگاری بالیندی ہے۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The uniqueness of this package is that we use traditional Chinese engraving technology. The craftsman is hand-carved and has a more traditional feel. The packaging material is made of hand-made rice paper, which is environmentally friendly and moisture-proof.
- Dimensions & Packaging
- 100 mm x 100 mm x 40 mm
- Tags
- Engraving,Tea Packaging,Packaging design
- Production Technology
- The final implementation of the packaging will use handmade rice paper and wood-block prints for inscription rubbing, which can promote the inheritance of China’s intangible cultural heritage. In addition, in order to reflect the packaging's original appearance and environment-friendly, its rubbing pigment, bonding glue and bundled straw ropes will all be made with natural materials. This design will also use portable straw rope to replace the original handles in order to save resources. Finally, local women will hand-package and decorate the tea bricks, which can solve their problem of a need for employment and will also stimulate economic growth.
- Design Challenge
- In the process of packaging design, in order to conform to the traditional Chinese design style, the packaging materials should be selected to consider the moisture-proof and insect-proof properties of the packaging, and finally the rice paper was selected. Decoration did not choose digital printing, but the choice of China's intangible cultural heritage block printing. Although this craft has been protected by the state, it has not been widely spread, and it has experienced many difficulties in the process of searching for intangible cultural heritage inheritors. The entire packaging process is hand-made and the size difference is created by hand, which is one of the difficulties in the packaging process. Not only that, the adhesives made from the leaves are environmentally friendly and harmless.
- Research
- Jingyang Brick Tea has a history of more than 600 years. It was also known as ‘Black Gold' on the ancient Silk Road. Due to regional economic underdevelopment and a lack of brand awareness, it faces difficulties with sales and communication. This time, the local tea merchants are jointly engaged in brand packaging of Jingyang Brick Tea to solve the above problems of local tea merchants and tea farmers.
- Inspiration
- The design concept reflects the late Qing Dynasty merchant culture and local customs. The various of life such as merchants riding horses around downtown and countryside, vendors selling the local snacks, folk artists performing Chinese operas, students preparing for exam, mother and kids.Line drawing techniques and tea receipts that circulated during the late Qing Dynasty will be used to seal the bottom of the brick tea. The design uses three Chinese traditional colors on different packaging.
- Project Duration
- The project started in May 2018 in TianJin and finished in February 2019 in TianJin, and was officially launched for sale in March 2019.
- Operation Flow
- In this product, the sealing method adopts the traditional Chinese ancient rope knot to prevent the goods from being scattered during transportation, and is also convenient for consumers to open and carry.The bottom is sealed by sticking labels, which is more traditional in Chinese style.The materials used are naturally environmentally friendly.
- Patents
- Copyrights belong to Langcer Lee, 2019.
- Team Members
- Creative Director:Langcer Lee
Designers:Yang Jie
Designers:Guo LinWei
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Photographer:Jiang Tao - Image Credits
- #1: Photographer Jiang Tao，Jingyang Brick Tea，2018
#2: Photographer Jiang Tao，Jingyang Brick Tea，2018
#3: Photographer Jiang Tao，Jingyang Brick Tea，2018
#4: Photographer Jiang Tao，Jingyang Brick Tea，2018
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