Creative Trade Mark شہد دی پیکیجنگ by Zanas Karenauskas is a highly esteemed winner of the very prestigious 2020 A' Design Award سونے دا انعام in پیکیجنگ ڈیزائن Competition Category.
سوناپیکیجنگ· 2020
Creative Trade Mark شہد دی پیکیجنگ
Client: Lithuanian local bee farm Honey Moon
A' Design Award سونے دا انعام Winner in پیکیجنگ Category
Verified Award Winner
Verify Award Status for #91735The Design
About Creative Trade Mark شہد دی پیکیجنگ
دی بوٹینک خالص شہد کیتے اک پیکیجنگ ڈیزائن ہے جیہڑا 380 ملی لیٹر دے شیشے دے مرتبان وچ پیش کیتا ویندا ہے۔ لیبل گہرے سبز بغیر کوٹنگ والے کاغذ دا بݨیا ہویا ہے تے ایہ کئی سطحاں دی ڈیبوسنگ تے ڈائی کٹ چھی کونڈھے (ہیگزاگون) نال شکل ڈتی گئی ہے، اک اجیہی شکل جیہڑی شہد دے چھتے دی یاد ݙیواندی ہے۔ میٹ سلک اسکرین تے صاف چمکدار فوائل دے عناصر گہرے پس منظر نال تضاد پیدا کریندے ہن۔ اک دو طرفہ فولڈ شدہ ہینگ ٹیگ اُتے پروڈکٹ دی تفصیل لکھی ہوئی ہے۔ ہر مرتبان لنڈن دی لکڑی توں ہتھ نال بݨائے گئے لکڑی دے ڈھکن نال بند کیتا ویندا ہے، ایہ اوہو درخت ہے جیندا رس شہد دیاں مکھیاں اکٹھا کریندیاں ہن۔ ایہ ڈیزائن خالص شہد دی پاکیزگی دی عکاسی کریندا ہے۔
The Recognition
About the A' Design Award سونے دا انعام
Creative Trade Mark شہد دی پیکیجنگ A' Design Award سونے دا انعام دا جتݨ والا ہے، انتہائی معزز پچھاݨ جیڑھی پہلے درجے دے، شاندار تے نمایاں ڈیزائناں کوں ݙتی ویندی ہے۔ سونے دے جتݨ والے انتہائی جدت والے، بہوں بصیرت والے تے شاندار طور تے اکھیں چندھیا ݙیوݨ والے تخلیقات ہن، جیڑھے اپݨے ڈیزائنراں دی عبقریت، حکمت تے مہارت دی عکاسی کریندے ہن۔ Creative Trade Mark شہد دی پیکیجنگ کنوں امید کیتی ویندی ہے جو او ہک بہوں سراہی ہوئی، رجحان ساز تے یادگار ایجاد ہوسی جیڑھی بے مثال قدر پیش کریندی ہے۔ ایہ ڈیزائن جنہاں A' Design Award سونے دا انعام جتیا ہے، ہک شاندار، محترم منصوبہ ہے جیڑھا فن، سائنس، ڈیزائن تے ٹیکنالوجی دیاں حداں کوں ڈاڈھے فائدے نال ودھیندا ہے۔ Creative Trade Mark شہد دی پیکیجنگ شدید خواہش دے جذبے پیدا کریندا ہے، جوش جگیندا ہے، تخلیقی صلاحیت کوں ودھیندا ہے تے ساکوں موہ گھندا ہے۔
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Botanic - A wildly impossible, natural raw honey made from imaginative minds with unrealistic expectations for quality and taste.
The packaging design concept is based on simplicity and respect for the raw materials. The label design incorporates a hexagon shape, a shape found in nature (like hexagonal snowflakes) and very reminiscent of the honeycomb. The hexagonal shape is prevalent in nature and it's considered the strongest shape known. - Dimensions & Packaging
- 380 ml glass jar
The label is enhanced by multi-level debossing and die-cut in a specific shape. The matte silkscreen and clear gloss foil elements on the label were chosen to speak to an upgraded experience and they provide contrast on the darker green background. Packaging also includes double-sided folded hangtag with a description of the product, which is printed on same, but thicker dark green uncoated premium paper. - Tags
- luxury, inspiration, fascination, exclusive, unique, creativity, brand architecture
- Production Technology
- The label is enhanced by multi-level debossing and die-cut in a specific shape. The matte silkscreen and clear gloss foil elements on the label were chosen to speak to an upgraded experience and they provide contrast on the darker green background. Packaging also includes double-sided folded hangtag with a description of the product, which is printed on same, but thicker dark green uncoated premium paper.This sample perfectly illustrates that even products, that are released in small batches, can be packaged in good designed package, which is produced by using really high-quality materials.
- Design Challenge
- Creative Trade Mark's ambition was to create product labeling and packaging for The Botanic raw honey that would reflect the purity and natural integrity of the product. Starting with a product that is all natural, our challenge was to create design concepts that speak to the consumer about the original experience of the healthy and sweet, natural product inside each jar.
- Research
- By incorporating natural materials, the design of the wooden lid reflects honesty of the raw honey. The wooden lid echoes the other design elements which represent purity, natural harmony, and authenticity,values are which are the values of the beekeepers as well as our design team.
- Inspiration
- The aim of this packaging was to create a design that would announce its own individuality while keeping to the high quality standards and general concept of the natural honey purity. We wanted to show that the packaging reflects true balance between human and nature. To create such a feeling, we needed the special key. And the main key is the wooden lid. Each one lid are made individually by human hand from natural linden tree, whose nectar is so generously shared by bees in this jar.
- Project Duration
- Started: June of 2019
Location: Lithuania
Market Country: United Kingdom
Market Region: Europe
Product Category: Confectionery
Consumer Packaging Format: Glass Jar, Tag
Consumer Substrate / Material: Glass Jar, Wood - Operation Flow
- The Botanic honey's new design is original down to the unique handmade wooden lid that tops each container. Each lid is hand crafted from wood from the linden tree, which was struck by lightning.
By incorporating natural materials, the design of the wooden lid reflects honesty of the raw honey. The wooden lid echoes the other design elements which represent purity, natural harmony, and authenticity,values are which are the values of the beekeepers as well as our design team. - Team Members
- Product design :Creative Trade Mark
Author: Zanas Karenauskas
Labels producer : Elegant Press
Wooden lid produced by Evaldas Usoris
Photo credit: Produck Mindaugas Norkaitis - Image Credits
- Photo: Produck, MIndaugas Norkaitis
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
