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Extra Time Cinema بنیادی کم: سنیما، آرٹ گیلری by XU Studio

Extra Time Cinema بنیادی کم: سنیما، آرٹ گیلری by XU Studio is a highly esteemed winner of the very prestigious 2020 A' Design Award چاندی دا انعام in اندرلی جگہ تے نمائش ڈیزائن Competition Category.


چاندیاندرلا· 2020

Extra Time Cinema بنیادی کم: سنیما، آرٹ گیلری

by XU Studio

Client: XU Studio

A' Design Award چاندی دا انعام Winner in اندرلا Category

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Verified Award Winner

Verify Award Status for #96785

Colors

The Design

About Extra Time Cinema بنیادی کم: سنیما، آرٹ گیلری

ایکسٹرا ٹائم سنیما ہک آن ڈیمانڈ سنیما تے گیلری ہے جیڑھی شنگھائی وچ ہک شاپنگ مال دی دوجی تہہ خانہ منزل تے موجود ہے۔ اندرلا حصہ 800 مربع میٹر تے پھیلیا ہویا ہے۔ 9 میٹر رداس والی ہک اَدھ گول جاء دے وچکار ہک بار قائم ہے، ایں کیتے ایہہ علاقہ ہک کیفے، ہک لیکچر سیلون، رقص دے مظاہریاں کیتے سٹیج تے مصنوعات دی رونمائی کیتے ہک مقام دے طور تے کم آ سگدا ہے۔ باہرلی دیوار تہہ کیتے گئے آئینے دار سٹینلیس سٹیل وچ لپیٹی ہوئی ہے، تے جیویں لوک لنگھدے ہن عکس بدلدے رہندے ہن۔ گھمائو دار سٹینلیس سٹیل دیاں نالیاں لائٹ سٹرپاں تے پلاسٹک دے سورج نور پینلاں کوں تھمے ہوئے ہن، جیڑھے نیلے، ساوے تے گلابی لال رنگ وچ چمکدے ہن۔

The Recognition

About the A' Design Award چاندی دا انعام

Extra Time Cinema بنیادی کم: سنیما، آرٹ گیلری A' Design Award چاندی دا انعام دا جتݨ والا ہے، غیر معمولی حد تئیں معزز پچھاݨ جیڑھی اعلیٰ ترین درجے دے، شاندار تے متاثر کرݨ والے ڈیزائناں کوں ݙتی ویندی ہے۔ چاندی دے جتݨ والے بہوں روشن تے انتہائی تخلیقی کم ہن، جیڑھے اپݨے ڈیزائنراں دی شاندار مہارت، صلاحیت تے ذہانت کوں ظاہر کریندے ہن۔ Extra Time Cinema بنیادی کم: سنیما، آرٹ گیلری کنوں امید کیتی ویندی ہے جو او ہک شاندار نمائشی کم ہوسی، قابل ذکر حد تئیں پیشہ ورانہ تے گہری جدت والا۔ ایہ ڈیزائن جنہاں A' Design Award چاندی دا انعام جتیا ہے، ہک انتہائی قابل ذکر، سراہی ہوئی ایجاد ہے جیڑھی فائدہ ݙیندی ہے تے فن، سائنس، ڈیزائن تے ٹیکنالوجی دیاں حداں ودھیندی ہے۔ Extra Time Cinema بنیادی کم: سنیما، آرٹ گیلری ہک ایجھی تخلیق ہے جنہاں تے ڈھیر لوک حسد کریندے ہن، جیڑھی خواہشاں جگیندی ہے، مثبت جذبے آݨیندی ہے تے حیرت تے تعجب دی چنگاری بالیندی ہے۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
In addition to the functional format of the on-demand cinema, designers have created an infinitely possible theater for the space. The bar at the entrance is the center of the circle, with a radius of 9 meters, surrounding a semi-circular space, it brings various possibilities for customer operations. In addition to the daily cafe function, this space has hosted movie lecture salons, improvised performances of modern dance, and has been leased by corporate users for product launches.
Dimensions & Packaging
The project covers a total of 800 square meters. The designer deliberately shaped a more exaggerated width and height ratio in the space walkway design, with the way of building wash wall lights, increased the indoor space in the architectural space scale sense.
Tags
Interior, Commercial, Natural, Elegant, Cultural, Cinema, Lighting Art, New Business Forms, Art gallery
Production Technology
At the top of the semi-circular area of the entrance, designers decorated with cheap sunlight panels, made curved stainless steel grooves, arrange the light strips, inserted plastic sunlight panels, and after the lights are turned on, the entire sunlight panel was illuminated, making the entire ambient light from blue to green and rose red.
Design Challenge
The project is located on the B2 floor of the shopping mall, behind a large staircase. The location is very inconspicuous. Designers wanted to open the entire facade, and make a large interactive projection device at the door to attract customers who pass by in the distance, but not passed by the property owners. Therefore, they made a new attempt under limited conditions, and wrapped the exterior facade of the solid wall with a folded stainless steel mirror surface.
Research
In the design process, designers advocated the concept of economy and environmental protection, insisted on using simple and common materials, and made rich and interesting effects through design research. For example, the arc-shaped decorative material suspended in the air, which left a deep impression on customers. Through this experiment and exploration, designers knew that ordinary cheap materials can also create good visual effects and bring interesting experiences to customers.
Inspiration
Nowadays, with the rapid development of network technology, there is less and less person-to-person communication. Although the traditional on-demand cinema feels like a completely private space, designers hope that there will be more communication between people and make the on-demand cinema a new social space. They have added a multifunctional space with a bar as the core. Here, people can sit down for coffee, read a book, buy their favorite videos, hold salon lectures and meet new friends.
Project Duration
The project started in December 2018 in Shanghai and finished in March 2019 in Shanghai.
Operation Flow
The designer used the principle of light projection, so that each cinema number in the form of light projected on the facade and it is the best respect for the space light environment.
Patents
Copyrights belong to XU Studio, 2019.
Team Members
Sabrina Xu
Chilcutt Xu
Ling Ding
C Luo
Jane Jiang
Mango He
Image Credits
Image #1: Photographer Peter Zhang, Cinema Entrance, 2019.
Image #2: Photographer Peter Zhang, Bar, 2019.
Image #3: Photographer Peter Zhang, Sitting Area, 2019.
Image #4: Photographer Peter Zhang, Gallery Entrance, 2019.
Image #5: Photographer Peter Zhang, Corridor, 2019.

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