DokHaeTok ریڈنگ کمپری ہینشن برانڈ by Jaehun Kim

DokHaeTok ریڈنگ کمپری ہینشن برانڈ by Jaehun Kim is a highly esteemed winner of the very prestigious 2020 A' Design Award لوہے دا انعام in گرافکس، تصویر کشی تے بصری ابلاغ ڈیزائن Competition Category.

لوہاگرافک· 2020

DokHaeTok ریڈنگ کمپری ہینشن برانڈ

by Jaehun Kim

Client: Visang

A' Design Award لوہے دا انعام Winner in گرافک Category

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Verified Award Winner

Verify Award Status for #99197

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Colors

The Design

About DokHaeTok ریڈنگ کمپری ہینشن برانڈ

ڈوک ہے ٹوک ٻارڑاں کیتے اِک ریڈنگ کمپری ہینشن برانڈ ہے، جیڑھا ڳاپے ہوئے کتاباں کوں موبائل ایپلیکیشن نال گڈ ڈیندا ہے۔ کتاباں دا سیٹ پنج پترلے تھیم کتاباں وچ ونڈیل ہے، تے ہر اِک تھیم کتاب اِک ہفتے دے اندر پڑھی ون٘جی سڳدی ہے۔ سوال صفحیاں تے بلبلے دی شکل وچ رکھے ہوئے ہن، تاں جو پڑھائی اِک سادے کوئز دی صورت وچ کیتی ون٘جے۔ ایپلیکیشن کوئز، لیول قدم، تے اِک چیٹ بوٹ پیش کریندی ہے جیڑھا ٻارڑاں دے سوالاں دا جواب ڈیندا ہے۔ اِک کیوب گیم تے سکول دا سامان جیویں پڑھائی دے نوٹس بہ برانڈ دا حصہ ہن۔ مقصد اِیہ ہے جو پڑھائی دی عادت اِک خوشگوار طریقے نال بنائی ون٘جے۔

The Recognition

About the A' Design Award لوہے دا انعام

DokHaeTok ریڈنگ کمپری ہینشن برانڈ A' Design Award لوہے دا انعام دا جتݨ والا ہے، معزز پچھاݨ جیڑھی انہاں چنگے ڈیزائناں کوں ݙتی ویندی ہے جیڑھے چنگی طرح ڈیزائن کیتیاں ہوئیاں تخلیقاں کنوں متوقع پیشہ ورانہ تے صنعتی ضرورتاں پوریاں کریندے ہن۔ لوہے دے جتݨ والے اپݨے خالقاں دی وݙی مہارت، اعلیٰ ماہری، ماہرانہ سمجھ تے تخلیقی صلاحیت ݙکھیندے ہن۔ DokHaeTok ریڈنگ کمپری ہینشن برانڈ کنوں امید کیتی ویندی ہے جو او ہک بہوں قدر کیتی ہوئی، سراہی ہوئی تے پیاری تخلیق ہوسی جیڑھی عملی تے جدت والی ہے۔ ایہ ڈیزائن جنہاں A' Design Award لوہے دا انعام جتیا ہے، صنعت دے بہترین طریقے جمع کریندا ہے تے علم تے صلاحیت نال جڑیاں ہوئیاں قابل تکنیکی خصوصیتاں رکھیندا ہے۔ DokHaeTok ریڈنگ کمپری ہینشن برانڈ دی سنجیدگی کنوں عزت کیتی ویندی ہے تے او زندگی دے معیار وچ بہتری آݨݨ کیتے بݨایا گیا ہے جیڑھی دنیا کوں بہتر جاہ بݨاوݨ وچ مدد کریندی ہے۔

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: DokHaeTok is a reading comprehension brand that provides an exciting learning experience through a variety of media. Children can read various stories in theme books and use an app to solve quizzes. The app's chatbot helps children answer questions. Also, they can use a variety of DokHaeTok's supplies, such as a study note. To encourage continued learning, pages in books consist of various variations, and the app is designed to help children feel a sense of achievement through level-up.
Dimensions & Packaging: The dimension of DokHaeTok is 225mm x 300mm x 13mm and it is printed with harmless far-infrared ink. For safety, the corners are cut in a round shape. Different age levels have different cover design colors of distinguishing; tooling and epoxy resin are used in the post-processing stage. Off-query technology was used to bind five books into one. The app is supported by IOS and Android, and its chatbot feature allows users to conveniently request information and receive answers.
Tags: Reading Comprehension, korean, DokHaeTok, children
Production Technology: DokHaeTok has many fun features helping learners build reading habits. First, one thin theme book can be read in a week for learners to feel a sense of achievement. We used bookbinding technology to bind five thin, torn books into one. Second, harmless far infrared ink, tooling and epoxy resin are used for children's safety. The app, like children's games, is used with books. And we implemented an interactive chatbot system in the app to communicate directly with children.
Design Challenge: An important goal of the DokHeaTok Project is to build continued learning habits for students who do not enjoy reading. For this, the project was designed with easy and familiar topics, a playful learning layout that's fun to use, simple quizzes for self-checking, and an app like game. DokHeaTok gives children familiar with videos like YouTube to be confident in reading in a fun and easy way.
Research: When children begin to watch more videos than they read books, their reading comprehension skills are declining. The DokHeaTok team surveyed 679 people on reading skills and found that 76 percent of people read books with creative themes to help them learn the language. The result means that children are having trouble reading and are trying to improve their reading skills. That's why we created a brand called DokHeaTok to help children read and improve their reading skills.
Inspiration: We designed the brand experience to link reading with enjoyment. First, the book is divided into five thin theme books. The cover is designed to link this feature to the image of the can open. Second, we use a bubble-like feature that contains questions that are freely placed on the page. Kids can learn to read as easily and simply as taking a quiz. Lastly, the app is designed to help kids feel reading is fun. In this way, DokHaeTok wanted children to naturally enjoy reading at all times.
Project Duration: DokHeaTok project is conducted in Seoul, Korea. We have developed education brands to enhance reading skills from July 2019 to December 2019.
Operation Flow: DokHaeTok is a brand that increases reading ability through books, apps and a cube game. The book has a variety of pages with interesting themes that provide cartoons, illustrations and text content. The guide book provides a cube set for children to play question games. Children can use the app to solve quizzes and ask questions. We also used brand images to create a variety of school supplies for children to use. DokHaeTok has always tried to create a brand where children can enjoy reading.
Team Members: Creative Designer : Ryeoeun Jung,
Designer : Jisu Kim
Image Credits: Visang Creative Design Lab, 2019