Helen Brasinika دا Xplain Headquarters کارپوریٹ ہیڈکوارٹرز

Helen Brasinika دا Xplain Headquarters کارپوریٹ ہیڈکوارٹرز بوہت معتبر 2020 A' Design Award لوہے دا انعام دا اندرلی جگہ تے نمائش ڈیزائن مقابلے دے زمرے وچ اک نہایت قابلِ قدر جیتݨ والا ہے۔

لوہااندرلا· 2020

Xplain Headquarters کارپوریٹ ہیڈکوارٹرز

Helen Brasinika ولوں

کلائنٹ: BllendDesignOffice

اندرلا زمرے وچ A' Design Award لوہے دا انعام جیتݨ والا

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سائٹ ݙیکھو A' Design Award تے ݙیکھو پریس ریلیز ایوارڈ بیج

رنگ

ڈیزائن

Xplain Headquarters کارپوریٹ ہیڈکوارٹرز بارے

اک ڈیجیٹل مارکیٹنگ برانڈ جیہڑا دنیا بھر دے 100 ملکاں وچ کم کردا اے، اوں نے اک موجودہ 500 مربع میٹر دی خالی عمارت کوں ایسے مرکز وچ تبدیل کرݨ دا مقصد دتا جیہڑا تخلیقیت، کارکردگی کوں تقویت دیوے تے نال ای فضائی تنظیم دے ہر پہلو تے کارپوریٹ ثقافت دی عکاسی کرے۔ پیش کردہ ڈیزائن حل کوں جدید، سوچ انگیز، چیلنجنگ تے کھیلوں جیہا ہووݨا ضروری سی۔ تحقیق تے مبنی فیصلہ سازی دی طریقہ کار تے دفتری ڈیزائن دے رجحانات دی پیروی کردے ہوئے ڈیزائن دا نتیجہ کھلی تھانواں تے مرکوز سی تاں جو ٹیماں تخلیقی محرکات، دلچسپ رنگاں تے بناوٹ دی تنوع دے اندر اک دوجے نال رابطہ کر سکن۔

پچھان

A' Design Award لوہے دا انعام بارے

Xplain Headquarters کارپوریٹ ہیڈکوارٹرز A' Design Award لوہے دا انعام دا جتݨ والا ہے، معزز پچھاݨ جیڑھی انہاں چنگے ڈیزائناں کوں ݙتی ویندی ہے جیڑھے چنگی طرح ڈیزائن کیتیاں ہوئیاں تخلیقاں کنوں متوقع پیشہ ورانہ تے صنعتی ضرورتاں پوریاں کریندے ہن۔ لوہے دے جتݨ والے اپݨے خالقاں دی وݙی مہارت، اعلیٰ ماہری، ماہرانہ سمجھ تے تخلیقی صلاحیت ݙکھیندے ہن۔ Xplain Headquarters کارپوریٹ ہیڈکوارٹرز کنوں امید کیتی ویندی ہے جو او ہک بہوں قدر کیتی ہوئی، سراہی ہوئی تے پیاری تخلیق ہوسی جیڑھی عملی تے جدت والی ہے۔ ایہ ڈیزائن جنہاں A' Design Award لوہے دا انعام جتیا ہے، صنعت دے بہترین طریقے جمع کریندا ہے تے علم تے صلاحیت نال جڑیاں ہوئیاں قابل تکنیکی خصوصیتاں رکھیندا ہے۔ Xplain Headquarters کارپوریٹ ہیڈکوارٹرز دی سنجیدگی کنوں عزت کیتی ویندی ہے تے او زندگی دے معیار وچ بہتری آݨݨ کیتے بݨایا گیا ہے جیڑھی دنیا کوں بہتر جاہ بݨاوݨ وچ مدد کریندی ہے۔

ڈیزائن دے پِچھے

پریس کٹ

ڈیزائنر ولوں فراہم کیتے گئے کریڈٹس، ٹیم ممبر تے تکنیکی تفصیلاں۔

منفرد خصوصیتاں: Shaping the future of marketing by revolutionising the way marketers integrate brands into peoples lives, is the vision provided among key factors in daily operation, service standards and brand management in order to integrate them organically in the final design concept. The deliverable was to translate the vision of an artificial intelligence company with global clientele into a 500 sm spatial design, by overcoming location and the limitation of an existing building structure in order to motivate the teamwork to adjust operating in a more open and casual way.
ناپ تے پیکیجنگ: 500 square meters expanding into four levels of an existing building structure. It had to be adapted in order to accomodate the functionalities of an office environment that has to be inspiring, thought motivating, stimulating in a way that data analysts and marketers are prompted to think out of the box, and bring to the foreground the childish nature that dwelves inside every professional without risking productivity and effectiveness.
ٹیگز: Office, Workplace, Motivation, Challenging, Urban, Cheerful, Digital, Global, Marketing, Innovative, Consumer
پیداواری ٹیکنالوجی: Antigraffiti film technology, 3d printers, CNC machines, Ultra-durable and sustainable powder coating for metal surfaces. Custom wallpaper themes, environmental graphics , semi-transparent glass dividers, sound absorbing materials, led lighting and human centric lighting design. Colourful films cover the glass dividers creating an interesting interplay of semi transparency and the illusion of cityscapes. All the bathroom, desk accessories and utilities were custom designed and 3D printed. On the ground level there is a Manhattan aerial view 3D printed, while the element of different time zones and the absence of geographic barriers is introduced using two clocks on the first floor.
ڈیزائن چیلنج: Xplain operates globally, providing services in digital marketing and data analysis. The challenge was to meet tight timeframes, in data collection and analysis of the brand culture with a view to incorporating it organically into spatial design. For a brand that is customer and employee centered operating globally, has been key point to create a mutually challenging, innovative and joyful environment for all the stakeholders.
The fact also that the building was initially constructed to meet different needs, posed a quite difficult aspect since minimal alterations had to account for maximum efficiency and adaptation to different personalities. Research based on informal and formal data collection methods proved invaluable in order to meet the deliverables in terms of time, space and performamce measurements.
تحقیق: Research in workplace environments and spatial design
trends were analysed in order to be able to define the contemporary
needs, ergonomics and aesthetics of a brand that follows a more contemporary approach in terms of advertising, marketing and social media presence. Teamwork, creativity, transparency, sharing and bonding are some of the key concepts revealed during the data collection semi-guided interviews with the co-founders and key position members of the brand.
تحریک: The workplace environment has undergone rapid transformation. Without following the corporate bureaucratic model of the city as a working mechanism, or the city as a model without structure the proposal was inspired by workplaces that challenge the contemporary personality and become motivational for global team players.
پراجیکٹ دا دورانیہ: January to September 2018, from research briefs and concept design to project realization.
آپریشن فلو: In a typical city model, structural steel and concrete have been for years the main building materials that construct architectural entities. Raw data, the internet of things and information technology has led to different urban theories.
A hypothesis informs the initial design concept, what if our
buildings were not constructed with structural steel and concrete but raw data, what would happen in a world that approaches everything from a different point of view.
Anti graffiti films were used to turn the walls to boards for note taking. The basement is informed by game theories in order to provide a relaxed and cozy atmosphere. A city scape is transformed at nighttime unleashing creativity, expressed by the custom graffiti wallpaper on 6-meter atrium wall. Concrete greys, green foliage and sky blues, alternate in layers in order to create different zones of working and orientation, while breaking the uniformity of spatial organization when applied to different ribbons extending from floor, wall to ceiling. Raw data and social media inform urban design for livable cities, that is the reason containers typologies were used to introduce the associations of global transportation. The high atrium is dominated by the X shaped lighting fixture, a 2.4 meter long aluminum box, using osram high flux led tape and Vecta stretch film to illuminate the atrium uniformly.
ٹیم دے ارکان: BllendDesign & Research Office
Xplain Head and Area Managers
تصویر کریڈٹس: Louisa Nikolaidou Architectural Imaging