The Mysterious Pearl 3D vožnja v tematskem parku by Mark Boey

The Mysterious Pearl 3D vožnja v tematskem parku by Mark Boey is a highly esteemed winner of the very prestigious 2020 Bronasta nagrada A' Design Award in Oblikovanje filmov, videov in animacij Competition Category.

BronastaFilm· 2020

The Mysterious Pearl 3D vožnja v tematskem parku

by Mark Boey

Client: Shanghai Haichang Ocean Park

Bronasta nagrada A' Design Award Winner in Film Category

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The Design

About The Mysterious Pearl 3D vožnja v tematskem parku

Skrivnostni biser je 3D vožnja v tematskem parku, ustvarjena za oceanski park v Šanghaju na Kitajskem. Vožnja združuje osemminutni stereoskopski animirani film s premikajočim se vozilom. Zgodba spremlja morsko deklico in družino morskih bitij na odpravi, da rešijo svet. Vsako vozilo za vožnjo vključuje sedem posebnih učinkov, kot so navpični padci in vodoravni gibi, ki se ponavljajo v ritmu z animacijo. Liki in animacija so bili ustvarjeni v programu Maya, učinki v programu Houdini, kompozitiranje pa v programih After Effects in Flame.

The Recognition

About the Bronasta nagrada A' Design Award

The Mysterious Pearl 3D vožnja v tematskem parku je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od The Mysterious Pearl 3D vožnja v tematskem parku se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. The Mysterious Pearl 3D vožnja v tematskem parku sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mermaid is a 3D immersive experience located at Haichang Ocean Park theme park in Shanghai, China. Untitled Studios was approached by Haichang to design and create a fully immersive 3D experience based on the story of a mermaid and her quest to save the world.
During the creative process, we refined the characters of Mermaid and the ride's sea creature family, as well as creating the environmental background of the 8-minute animated universe.
Guests are transported into a state of the art 4D film that, along with surprising sensory elements, propels them into the ultimate 'Mermaid ride' experience.
The experience becomes even more immersive with the creation of a uniquely designed ride, each equipped with seven different special effects that repeat numerous times in tandem with the 3D animation, including vertical drops and horizontal motions!
Dimensions & Packaging: Stereoscopic 3d, 48fps, 12 scenes dimensions HD to 8k resolution. Digital Dolby.
Tags: theme park, dark ride, animation, immersive, 4d ride
Production Technology: All character design and animation are created in Maya, and all effects are created using Houdini.
Compositing are created in After effects and Flame.
Design Challenge: The biggest challenge about this job is scale and timeframe.
The entire animation had to be created within six months of production.
Not only that, everything had to be done in stereoscope 3d at 48 per frame with a resolution at 8k. Managing data is one of the biggest issue we never even thought of. What we learned from it. Always optimise working files, very bytes counts in the end.
Research: There’s only a handful of theme park in the world. The biggest and the best is Disney. Competing with such a big brand is challenging. Our method is start from the basic, storytelling and character design. We knew getting this 2 formula right is important. Technology is the second part that we need to overcome. Finding the right company as partners is just as important. We believe in collaboration.
Inspiration: The inspiration comes from watching Pixar and Disney. When I was young I was fascinated with storytelling and animation. I love 3d character that can take you on a journey and explore the magical world. Mixing with roller coaster and storyline would give you the audience a whole new immersive experience.
Project Duration: Jan 2019 - Present in Shanghai China
Operation Flow: Theme park ride experience. Taking moving image to the 4th dimension.
Team Members: Executive Creative Director: Mark Boey
Executive Producer: Soddy Yu
Head of 3D: Wang Tong
Animation Studios: Untitled Studios, Akromat VFX
Music and Sound: Groove Q