Kt 5g Primarna funkcija: Zunanja skulptura – avtor Tist

Delo Kt 5g Primarna funkcija: Zunanja skulptura avtorja Tist je izjemno cenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award v tekmovalni kategoriji Likovna umetnost in umetniške instalacije.

SrebrnaLikovna umetnost· 2020

Kt 5g Primarna funkcija: Zunanja skulptura

avtor/ica: Tist

Naročnik: Tist

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Likovna umetnost

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Preverite status nagrade za #102106

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Kt 5g Primarna funkcija: Zunanja skulptura

KT 5G je skupina zunanjih skulptur, postavljenih v središču Seula v Južni Koreji. Skulpture izražajo glavne značilnosti komunikacijske storitve 5G, ki so visoka hitrost, nizka zakasnitev in široka povezljivost. Žive barve, vzorci in oblike puščic predstavljajo povezljivost, hitrost in pretok podatkov, medtem ko se droni in avtonomna vožnja nanašajo na znane načine uporabe te tehnologije. Skulpture so izdelane iz jeklenih plošč, ki so bile upognjene in zvarjene, nato pa dokončane z uretanskim premazom. Manjše skulpture služijo tudi kot klopi, tako da namestitev oblikuje umetniški prostor za počitek ob prometni sprehajalni poti.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Kt 5g Primarna funkcija: Zunanja skulptura je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Kt 5g Primarna funkcija: Zunanja skulptura se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Kt 5g Primarna funkcija: Zunanja skulptura je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Ushering in the commercialization of 5G service, Designtist installed sculptures that embodied KT 5G technology in collaboration with the pop art designer duo Craig & Karl. The main features of 5G service (ultra-high speed, ultra-low latency, hyper connectivity) were shaped into dynamic design, vivid colors and patterns. 5G technology connecting the world was modernly reinterpreted with drones and autonomous driving, and various arrow images expressed the connectivity, speed, and data flow.
Dimenzije in embalaža: 1.5T SUS + urethane paint / 32m*6.8m
Oznake: 5G, Craig and Karl, Outdoor sculpture
Proizvodna tehnologija: Since sculptures over 3m high had to be organically combined, it was manufactured by bending and welding the steel plates. Huge efforts and time were required to mask the changing parts of each color. While the structure itself was simple, we did our best to express the unique form of the sculpture.
Oblikovalski izziv: It was a new challenge to produce a service that had not been commercialized yet and unfamiliar to the public as a design sculpture. We studied KT's 5G service and designed scenes to effectively show the service. We chose the method to reconstruct and redesign the scenes that we directed with the artist duo Craig & Karl by using their expression style for the customer-friendly expression.
Raziskave: In line with the commercialization period of 5G service, an iconic production was planned. We decided to collaborate with Craig and Karl, the duo who has a public profile, for designing diagrams of difficult communication services and drawing public appeal. Except for the technical aspects of each service, the real-life areas familiar to the customers were mainly expressed, and the arrows and lines were mostly used to express flow and speed visually.
Inspiracija: We paid attention to the characteristics of the duo’s style of expression. We were inspired by the images they created, and wanted to express them to describe 5G services clearly.
Trajanje projekta: Oct 2018 ~ Present, Outside of KT head office located in Gwanghwamun, Korea
Potek delovanja: In order to effectively express KT's 5G service with sculptures that were going to stand at the center of Seoul, South Korea, we have collaborated with the artist duo Craig and Karl. Based on the artists’ expression style, the main features of the service were directed, and embodied in the unique form of the artists. Since sculptures were installed on a moving route of many citizens, small sculptures played the role of benches, and next to each sculpture a POP describing the meaning of the service was placed together. The public could easily understand KT's 5G service in an artistic resting space.
Člani ekipe: TIST, Client : KT and Illustrator : Craig and Karl