Caster Daljinsko Upravljanje – avtor Mariana Couto and Tiago Correia

Delo Caster Daljinsko Upravljanje avtorja Mariana Couto and Tiago Correia je izjemno cenjeni dobitnik prestižne nagrade 2020 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje digitalnih in elektronskih naprav.

ŽeleznaZabavna elektronika· 2020

Caster Daljinsko Upravljanje

avtor/ica: Mariana Couto and Tiago Correia

Naročnik: Telefonica

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Zabavna elektronika

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Dizajn

O dizajnu Caster Daljinsko Upravljanje

Daljinski upravljalnik Caster je bil zasnovan za uporabo s telefonskim servisom Movistar in TV. Pomembni nadzorni elementi so centralno urejeno navigacijsko območje in skrbno nameščen simbol za integrirano funkcijo glasovnega ukaza, ki uporabniku omogoča interakcijo z virtualnim asistentom Aura. Na hrbtni strani daljinskega upravljalnika mehko prevleko zagotavlja dodatno udobje in primeren oprijem, kar omogoča še posebej varno upravljanje. Zaradi vgrajenega svetlobnega senzorja najpogosteje uporabljeni gumbi na daljinskem upravljalniku zasvetijo, ko z napravo ravnate v slabo osvetljenem prostoru.

Priznanje

O nagradi Železna nagrada A' Design Award

Caster Daljinsko Upravljanje je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Caster Daljinsko Upravljanje se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Caster Daljinsko Upravljanje zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Caster Remote Control was designed to use with Telefonica Movistar TV service. Important control elements are the centrally arranged Directional Pad area and the strikingly Voice Command button that lets the user interact with Aura, their virtual assistant.
On the reverse side of the remote a soft coating provides additional comfort and a good grip, which enables particularly secure handling. The most frequently used buttons light up when the device is picked up in a dimly lit room.
Dimenzije in embalaža: Width 44.3 mm x Depth 22.1 mm x Height 191.8 mm
Oznake: TV, STB, Remote Control, Caster, Electronics, BLE, Voice Search, Wireless, Telefonica, Aura
Proizvodna tehnologija: ABS and polycarbonate (PC) plastics are put through injection moulding technique to create the casing of the Remote Control - top, bottom, battery lid and lens pieces.
The keypad piece is casted in silicone rubber with the exact specified hardness to assure an optimal button click feeling. All the graphics are silkprinted in the specified Pantone colour references using custom-tailored jigs to attest quality parameters.
Oblikovalski izziv: At ideation phase the main challenge was to keep the end-user at the center of the design language. This would be the first Voice Command device for Telefonica customers, therefore it was crucial to develop a cohesive, high-tech and yet intuitive product.
Raziskave: Firstly, and together with Telefonica, focus groups were performed with end customers to acknowledge: (1) technological preferences, (2) ergonomic requirements, (3) sense of design, (4) emotional response to brand elements. Additionally, an extensive study has been conducted within the Call Centers' Department in order to understand the main flaws of available TV services and respective devices. Those inputs informed the Design team and served as the initial briefing.
Inspiracija: The inspiration for Caster Remote Control came from automotive design, well-known by its fluent and aerodynamic lines. Therefore, Caster unique design language is marked by its flowing curves and organic shapes. This product was carefully designed to respond both to the needs of our customer, the TV operator, and to the needs of the end-user. The first ones focus on brand awareness and outstanding functionalities, whilst the latter is looking for ease-of-use and comfort.
Trajanje projekta: Caster Remote Control project was developed in different phases, from requirement research to product release.
First brainstorm meetings were held in March 2018, in Madrid. Until mid-2019 main actions were mechanical, electrical and software development, moulding production, and samples validation. First Mass Production run took place in November 2019, in Asia. The product was made available in stores all over Spain during January 2020.
Potek delovanja: Caster Remote Control has a dual-mode interaction, from the most traditional button click to the sophisticated voice search technology. These interaction modes complement each other and provide a complete and intuitive user experience.
For an even higher-end experience, a backlight system with pick-up and light sensors has been added to the device. This allows the end user to perfectly interact with the remote even at low light conditions.
Patenti: Copyrights belong to Tech4home Ltd 2019
Člani ekipe: Mariana Couto
Tiago Correia
Zasluge za slike: All images created by João Santos (Chief Design Officer at Tech4home)