Interdependence Oblikovanje plakata by Haitao Song

Interdependence Oblikovanje plakata by Haitao Song is a highly esteemed winner of the very prestigious 2020 Železna nagrada A' Design Award in Družbeno oblikovanje Competition Category.

ŽeleznaDružbeno· 2020

Interdependence Oblikovanje plakata

by Haitao Song

Client: SongHaitao

Železna nagrada A' Design Award Winner in Družbeno Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Interdependence Oblikovanje plakata

Medsebojna odvisnost je javno-koristni plakat, ustvarjen za opozarjanje na zaščito prostoživečih živali. Plakat prikazuje večerjalni krožnik. Na levi strani ležijo mrtve divje živali, netopir in pangolin. Na desni strani leži okužena človeška pljuča z obliko koronavirusa v notranjosti. Kri živali se razliva in oblikuje obliko pljuč, žile pljuč pa so narisane kot veje drevesa. Podoba povezuje uživanje mesa divjih živali z okužbo in sporoča, da zaščita divjih živali ščiti tudi ljudi. Plakat meri 70 krat 50 centimetrov in je prikazan na prostem ter na spletu.

The Recognition

About the Železna nagrada A' Design Award

Interdependence Oblikovanje plakata je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Interdependence Oblikovanje plakata se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Interdependence Oblikovanje plakata zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This print advertisement aims to raise people’s attention on the wildlife protection with describing the relationship between coronavirus and eaten wildlife. It depicts two kinds of wild animals, bat and pangolin, and the human’s infected lungs lying on the dinner plate, which represents the relationship between the outbreak of coronavirus and the consumption of wild animal. In this way, the advertisement conveys the important idea that protecting wild animals is protecting human beings.
Dimensions & Packaging: 70cm X 50cm ,outdoor posting and network communication
Tags: Protecting Wildlife, Coronavirus, Public service advertisement, 2019-nCoV, Interdependence, lung, bat, pangolin
Production Technology: In this advertisement, the left side of the plate is a dead wild animal waiting to be eaten, while the right side of the plate is an infected human lung with coronavirus shape inside. The blood of the deal wild animal spreads to form the shape of the infected lungs, and the vessels of the lung is connected with the dead wild animal, indicating the relationship between eating wild animal and being infected with coronavirus. The vessels of the lung is designed in the shape of tree branches, which represents the nature and the human belong to the same community of shared destiny.
Design Challenge: I hope the final design is creative as well as intuitive and enlightening.
Research: Through studying tons of medical papers, media reports, and social medias, it seems that the public concerns about the correlation between bat, pangolin, and the coronavirus. Thus, this advertisement is designed with these two wild animals as symbols.
Inspiration: Coronavirus has spread to the world and caused certain panic among people. Some researchers pointed out that wild animals could be the source of the coronavirus.
Project Duration: The project started in Guangzhou in January 2020 and finished in February 2020 .
Operation Flow: When people see this advertisement, they can intuitively understand the meaning behind it, and know the importance of protecting wild animals.
Patents: Copyrights belong to Song HaiTao, 2020.
Image Credits: Image #1: Song HaiTao, Symbiosis Poster, 2020
Image #2: Song HaiTao, Symbiosis Social Media Poster , 2020
Image #3: Song HaiTao, Symbiosis Poster Making of, 2020
Image #4: Song HaiTao, Symbiosis Poster Environment, 2020
Image #5: Song HaiTao, Symbiosis Poster Environment, 2020