Dengo 80g Čokoladna tablica – avtor Brazil & Murgel Design Studio

Delo Dengo 80g Čokoladna tablica avtorja Brazil & Murgel Design Studio je izjemno cenjeni dobitnik prestižne nagrade 2020 Zlata nagrada A' Design Award v tekmovalni kategoriji Oblikovanje hrane, pijače in kulinarične umetnosti.

ZlataKulinarična umetnost· 2020

Dengo 80g Čokoladna tablica

avtor/ica: Brazil & Murgel Design Studio

Naročnik: Dengo Chocolates

Dobitnik nagrade Zlata nagrada A' Design Award v kategoriji Kulinarična umetnost

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Preverite status nagrade za #102969

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Barve

Dizajn

O dizajnu Dengo 80g Čokoladna tablica

Dengo 80g je čokoladna tablica, ustvarjena za Dengo Chocolates. Skulpturalna oblika predstavlja elemente atlantskega gozda v brazilski zvezni državi Bahia, kjer poteka žetev kakava, kot so suho listje, olistanost in semena. Ukrivljene površine združujejo dvodimenzionalne in tridimenzionalne linije, tako da polirana površina odbija svetlobo po celotni tablici. Tablica se izdeluje v polikarbonatnih kalupih, izdelanih iz aluminijastih šablon, obdelanih s CNC strojno obdelavo, ki ohranjajo fine linije in krivulje. Različna debelina omogoča čist in oster prelom, ko tablico prelomimo.

Priznanje

O nagradi Zlata nagrada A' Design Award

Dengo 80g Čokoladna tablica je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Dengo 80g Čokoladna tablica se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Dengo 80g Čokoladna tablica ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Since a glossy chocolate tells a lot about its quality, the shape was designed in order to treat the light as something tangible. The light is explored on a surface that results from a combination of 3D and 2D lines, creating volumes and shapes that portray elements from the Atlantic Forest, where Dengo's cacao is harvested. The chocolate becomes a sculpture that represents seeds, fruits and leaves in an effort to inspire, create brand recognition and convey the brand's message to the consumer.
Dimenzije in embalaža: 80g / Width 80mm x Depth 180m x Height 8 mm (aprox)
Oznake: Cocoa, Chocolate, edible, Brazil & Murgel, organic, Brazilian Atlantic forest, cacao, Dengo, Brazil, Bahia
Proizvodna tehnologija: After the first creative steps, which included roughs and hand-carved wax modeling, it was developed the digital model to generate the moulding templates in CNC machined aluminum. This templates were used to manufacture polycarbonate chocolate moulds that guarantees high fidelity of the lines, curves and surfaces, as well as the high-polished finishing of the chocolate.
Oblikovalski izziv: Dengo aims for real environmental and social impact through a short production chain, valuing the cocoa farmer's work. Besides, the brand has a spontaneous visual and verbal identity, with a very strong Brazilian identity and style. Therefore, it was essencial that the bar it self should tell the story about it's origin, as well as disrupting the monotony found in ordinary chocolate bars in order to reflect authenticity, spontaneity and the Brazilianness found in the brand's personality.
Raziskave: The first of many layers of research is the origin of Dengo's cacao: the cabruca, a traditional cocoa agroforestry system, located in the heart of the Atlantic Forest in Bahia, Brazil. In cabruca, cacao trees are cultivated under tall native species that filter access to light, and promote an active cycle of organic matter, enriching the soil with water and nutrients. Interviews with cocoa farmers, images and visits to the Atlantic Forest were a rich complement for the creation of the concept.
Inspiracija: The design represents elements found in the Atlantic Forest, the origin of Dengo's cacao, such as dry leaves on the ground, foliage of the tall trees that provide an interesting play of light and shadow, and a variety of seeds. The aesthetics is also influenced by Tarsila do Amaral and Lasar Segall, two of the leading Brazilian Modern Artists. Some key characteristics of their work guided to an expressive style, consistent with what had already been created for the brand in previous projects.
Trajanje projekta: The project took place in Sao Paulo, between May and October 2018.
Potek delovanja: Dengo Chocolate Bar should be intensely perceived through all the senses. Firstly, the bar comes as a surprise after opening its wraps, presenting an unpredictable shape. The vision engages the perception of high quality chocolate by it's polished surface, as the shape communicates the cacao's origin. Secondly, the dynamic thickness allows a crisp snap, which means it is a well-tempered chocolate and provides a good biting experience that enhances the perception of the flavor as well.
Patenti: n/a
Člani ekipe: Creative Director and Designer: Fabio Brazil
Creative Director and Designer: Henrique Murgel
Technical Developer: Alexandre Soong (Atom Studios)
Technical Developer: Hulk Giannelli (Atom Studios)
CEO and Co-Founder at Dengo: Estevan Sartoreli
Head of Operations at Dengo: Gustavo Raguzzani
Maintenance and Project Manager at Dengo: Jhonata Carvalho
Chocolatiere at Dengo: Luciana Lobo
Zasluge za slike: Image #1: Rubens Kato
Image #2: Estudio Gastronomico
Image #3: Estudio Gastronomico
Image #4: Diego Cagnato
Image #5: Diego Cagnato