Alpha Series Brivnik by Mert Ali Bukulmez

Alpha Series Brivnik by Mert Ali Bukulmez is a highly esteemed winner of the very prestigious 2020 Železna nagrada A' Design Award in Oblikovanje lepotnih, negovalnih in kozmetičnih izdelkov Competition Category.

ŽeleznaKozmetični izdelek· 2020

Alpha Series Brivnik

by Mert Ali Bukulmez

Client: Arçelik A.Ş

Železna nagrada A' Design Award Winner in Kozmetični izdelek Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Alpha Series Brivnik

Alfa serija je kompakten polprofesionalni brivnik, ki zmore osnovne naloge za nego obraza. Tudi izdelek, ki ponuja higienske rešitve z inovativnim pristopom v kombinaciji z lepo estetiko. Enostavnost, minimalizem in funkcionalnost v kombinaciji z enostavno interakcijo uporabnikov gradijo osnove projekta. Ključna je vesela uporabniška izkušnja. Nasvete lahko enostavno odstranite z brivnika in jih odložite na odlagalni del. Prikolica je zasnovana za polnjenje brivnika in čiščenje nasvetov, podprtih z UV svetlobo znotraj odlagalnega prostora.

The Recognition

About the Železna nagrada A' Design Award

Alpha Series Brivnik je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Alpha Series Brivnik se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Alpha Series Brivnik zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main aim was to design a compact, semi-proffesional shaver that can handle the basic tasks for facial care. Also a product that offers hygienic solutions with innovative approach combined with beautiful aesthetics. Joyful user experience was the key.
Dimensions & Packaging: Shaver:
55mm (max) x 30mm (max) x 150mm (max)
Case:
65mm (max) x 50mm (max) x 135mm (max)
Tags: Alpha Series, Shaver, Men Grooming, Personal Care, UV Light
Production Technology: • Shaver Body: Xenoy (PBT+PC) / Injection Moulding • Shaver Rubber: Santoprene / Double Injection • Case: Xenoy / Injection Moulding • Case Lid: PP / Injection Moulding • Tools: stainless steel + glass reinforced (30%) PBT / Injection Moulding
Design Challenge: The sketch ideation was the most challenging part of this project. I had to put too much effort for sketching process to be able to refine the design and come up with the most unique, minimal and simple form solutions.
Research: The brief was very broad at the start. It was to design a unique personal care product for the brand Grundig. I started research process with trend analysis and market opportunities. The process also supported with focus groups with man aged between 18-50 to be able to define the existing problems with the shavers and consumer demands.
Inspiration: Providing hygienic and joyful user experience was the inspiration for the idea behind the project. Design language is completely inspired from Scandinavian design characteristics. Simplicity, minimalism and functionality combined with easy user interaction built the fundamentals of the product.
Project Duration: The project started in May 2019 in Istanbul/Turkey and lasted until the end of June 2019.
Operation Flow: The only button on the body of the shaver covered by led light is the interaction point of the product. It simply turns on/off the device but the led gives feedback about battery. When its charged and ready to use it lights white, when the charge is critical the led turns in to red, and also it blinks in red when its off charge. The dock is designed to charging the shaver and cleaning the tips supported with UV Light inside. Tips can be easily taken off the shaver and placed in to the storage section. The storage allows the product to be completely clean and tidy.
Patents: Copyrights belong to Arcelik Group, 2019