ReAim Platforma Za Potisna Obvestila by Miodrag Karalejic

ReAim Platforma Za Potisna Obvestila by Miodrag Karalejic is a highly esteemed winner of the very prestigious 2021 Srebrna nagrada A' Design Award in Oblikovanje vmesnikov, interakcij in uporabniške izkušnje Competition Category.

SrebrnaVmesnik· 2021

ReAim Platforma Za Potisna Obvestila

by Miodrag Karalejic

Client: ReAim

Srebrna nagrada A' Design Award Winner in Vmesnik Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About ReAim Platforma Za Potisna Obvestila

ReAim ponuja preprost način za povečanje angažiranosti uporabnikov. ReAim se uporablja za pošiljanje ciljanih potisnih obvestil obiskovalcem, tako da se vračajo. Ta platforma bo lastnikom različnih vrst spletnih mest omogočila, da prek potisnih obvestil ponovno pritegnejo pozornost in dosežejo svoje občinstvo, tudi če niso na svojem spletnem mestu. Njegov cilj je, da lahko vsak objavi kampanjo, doda kreative in začne pošiljati potisna sporočila v nekaj minutah po prijavi.

The Recognition

About the Srebrna nagrada A' Design Award

ReAim Platforma Za Potisna Obvestila je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od ReAim Platforma Za Potisna Obvestila se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. ReAim Platforma Za Potisna Obvestila je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ReAim offers many of the standard targeting features like
country, customer age, OS, browser type, etc. But when it comes
to targeting, in general, users who subscribe for push
notifications are already a very targeted group.

Some of the key features of ReAim are:
User Targeting, Audience Segmentation, Retargeting, Sequence Triggers, A/B/n testing, Conversion tracking, reporting & analytics,
Personalization & API integration.
Dimensions & Packaging: ReAim is intended to be used on desktop computers through a web browser. It was designed on a 1600 wide canvas and is fully responsive to desktop devices.
Tags: ui, ux, ui design, ux design, web, web design, branding, brand design, logo, logo design
Production Technology: The entire design of the product including the logo and branding material was done in Sketch. The app prototype was done in the Invision app.
Design Challenge: Being one of the forerunners in the push notification 'field,' we didn't have many resources to look after. Many platforms are poorly designed and are not easy to understand by a user with no prior experience working with such websites.
Research: In parallel to designing, we were also spending quite some time researching similar platforms and relevant examples that could lead to a better user experience. Some of the platforms that helped us find relevant content for our research are Awwwards, Behance, Dribbble, UXArchive, Invision, and similar.
Inspiration: ReAim is a platform of the future for push notifications services.
We have built ReAim with the goal that anyone can publish a
the campaign, add creatives, and start sending push messages
within minutes after signing up.

For those who have used any kind of campaign manager in the past, the interface is very familiar and intuitive, and the process is very logical and understandable to the user.
Project Duration: It started in January 2020 and launched in August 2020.
Operation Flow: We have put many efforts into UX and UI, which is visible in the
clean design, despite many cluttered analytics reports and
numbers available to the customers.
Team Members: Platform Marketing Lead: Marko Ćirković
Development Lead: Marko Roganovic