BioStu Promocijski video izdelka by Andrii Naidonov

BioStu Promocijski video izdelka by Andrii Naidonov is a highly esteemed winner of the very prestigious 2021 Železna nagrada A' Design Award in Oblikovanje filmov, videov in animacij Competition Category.

ŽeleznaFilm· 2021

BioStu Promocijski video izdelka

by Andrii Naidonov

Client: BioStu

Železna nagrada A' Design Award Winner in Film Category

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Verified Award Winner

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Colors

The Design

About BioStu Promocijski video izdelka

BioStu je promocijski video, ustvarjen za predstavitev učne naprave za otroke v šoli. Video predstavlja napravo BioStu, ki podpira učenje ved o Zemlji. Vsak prizor prikaže eno funkcijo, na primer opazovanje rasti rastlin, opazovanje žuželk in spremljanje naravnih procesov. Nadaljnji prizori prikazujejo video in časovni zamik snemanja, nadzor jakosti svetlobe ter odčitavanje vrednosti, kot je temperatura. Mehki prehodi povezujejo prizore. Mehka osvetlitev in naravni elementi videu dajejo umirjen ton.

The Recognition

About the Železna nagrada A' Design Award

BioStu Promocijski video izdelka je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od BioStu Promocijski video izdelka se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si BioStu Promocijski video izdelka zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Video made to present a new start up- the device for children studying at schools. The goal is to show how usefull it can be, and model few examples covering it's main features.

BioStu is a helper for children studying earth sciences. It allows children to see plants growing, insetcts, nature processes like water tornado and biosynthesis, and much more. Children can make videos and timelapses, control the light intensy, check the parameters like temperature and so on.
Tags: motion, design, 3d animation, simulation, 3d design, motion graphics
Production Technology: Maxon Cinema4D, XParticles (rendered with Redshift), Quixel Megascans, Adobe AfterEffects, Adobe Premiere.
Inspiration: Based on the purpose, I wanted this video to be calm and mild. With a very suddle feel of mystery, as I think studying means a journey and discovery.
Keeping in mind this device should help in searching earth science, I included related elements to each scene: plants, rocks etc.
The original version for my client also included female VO, but to me it works better with just music, so this is what I keep for my portfolio.
Project Duration: Project atsrted in September 2020 and finished in October 2020
Operation Flow: The purpose of this video is to show how BioStu device can be used. Each scene is a separate feature, and I tryed to achive smooth transition from one to other, to make viewer feel we're talking about same thing all the time and keep the line. I wanted all scenes to look alive, so they all include elements corresponding to that. The light setup was also important for this, I used GI everywhere to achieve soft shadows which looks more natural. It's not hard to achieve technically, but way longer to calculate. Anyway this is what we needed for this purpose.