Moose Piss Promocijska animacija by Bruno Cintra

Moose Piss Promocijska animacija by Bruno Cintra is a highly esteemed winner of the very prestigious 2021 Zlata nagrada A' Design Award in Oblikovanje filmov, videov in animacij Competition Category.

ZlataFilm· 2021

Moose Piss Promocijska animacija

by Bruno Cintra

Client: Hermoso Compadre

Zlata nagrada A' Design Award Winner in Film Category

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Verified Award Winner

Verify Award Status for #119093

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Colors

The Design

About Moose Piss Promocijska animacija

Moose Piss je promocijska animacija, ustvarjena kot osrednji del kampanje ob lansiranju piva. Animacija traja 40 sekund, teče pri 12 sličicah na sekundo in je izdelana v ločljivosti 4K. Ročno risanje je bilo združeno z ilustracijo in digitalnim slikanjem, za kompozicijo in urejanje zvoka pa je bila uporabljena grafična programska oprema. Izbran je bil predrzen in humoren slog, ki se ujema z značajem pivske znamke. Naravni elementi so bili preoblikovani, da ustvarijo nadrealistični svet. Animacija je namenjena spletnim video vsebinam in platformam družbenih medijev.

The Recognition

About the Zlata nagrada A' Design Award

Moose Piss Promocijska animacija je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Moose Piss Promocijska animacija se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Moose Piss Promocijska animacija ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project was created to be the main part of the beer launch campaign.
I used manual drawing techniques, combined with illustration and digital painting. In addition, 3 software were used to assist in the composition.
Dimensions & Packaging: A digital animation, meant to run on YouTube, Vimeo, Facebook and Instagram. It is 40 seconds long, with a frame rate of 12 frames/second. The resolution is 4k.
Tags: Beer, Animation, Illustration, design, modern.
Production Technology: Manual draw and graphic software like Photoshop, After Affects and Audition.
Design Challenge: Choose a style that matches the product's proposal.
Research: I researched how the target audience would react to an animation like this, turning points and impact for the brand. As insights, I realized that the public likes to try products with bold communication, which reinforced the desired concept.
Inspiration: I looked for an irreverent style that matched the beer brand. A modern and humorous illustration, to make a perfect combination with beer. In addition, I was also inspired by natural elements, and restyled them to create a "surreal world" for the animation.
Project Duration: 2 months.
Operation Flow: it is supposed to run on several players, and you can find the key points in seconds 04 ', 10', 20 ', 26' and 30'.
Patents: No patents.
Team Members: Bruno Cintra
Image Credits: No copyrights.