Qoros 7 Športno terensko vozilo by Fengyou Gong

Qoros 7 Športno terensko vozilo by Fengyou Gong is a highly esteemed winner of the very prestigious 2021 Zlata nagrada A' Design Award in Oblikovanje avtomobilov in kopenskih motornih vozil Competition Category.

ZlataAvtomobil· 2021

Qoros 7 Športno terensko vozilo

by Fengyou Gong

Client: Baoneng Chuangku Automobile Design Co., Ltd.

Zlata nagrada A' Design Award Winner in Avtomobil Category

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Verified Award Winner

Verify Award Status for #119783

View at A' Design Award Press Release Award Badge

Colors

The Design

About Qoros 7 Športno terensko vozilo

Qoros 7 je športno terensko vozilo, oblikovano po oblikovalskem jeziku Qubic Aesthetics. Kvadratne oblike so uporabljene na sprednjem delu, zadnjem delu in v notranjosti, kar vozilu daje širok in prepoznaven videz. Struktura karoserije uporablja ultra visokotrdnostno jeklo in lahek aluminij za podporo varnosti potnikov in pešcev. Notranjost sledi postavitvi v obliki črke T z dvema digitalnima zaslonoma in vgrajenim glasovnim pomočnikom. Sedeži so ergonomski in nastavljivi, velik prtljažni prostor pa zadovoljuje potrebe po nakladanju pri družinskih potovanjih.

The Recognition

About the Zlata nagrada A' Design Award

Qoros 7 Športno terensko vozilo je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Qoros 7 Športno terensko vozilo se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Qoros 7 Športno terensko vozilo ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Qoros 7 marks a successful attempt to apply Qubic Aesthetics, a new family design language of Qoros brand, to SUV models. It features a synergistic application of iconic square design on the car appearance, moving shape, highly intelligent vehicle system, ergonomic seats and practical riding and loading space.
Dimensions & Packaging: Width 4679mm x Depth 1897mm x Height 1679mm,
Wheelbase 2720mm
Tags: Qubic Aesthetics, Ancient Greek Architecture, Khoros, SUV Model, Vehicle System
Production Technology: Featuring an extensive use of ultra-high strength steel and lightweight aluminum for its body structure, Qoros 7 ensures the safety of passengers and pedestrians. The interior is made of a wide range of eco-friendly fabrics, soft leathers and composites, and the panel adopts laser leather texture technology, bringing a three-dimensional texture that feels great to the touch. Many of its details, such as the suspension side window switch using black piano paint process, are exquisite and elegant.
Design Challenge: Creating an innovative design language that is globally recognizable and perfectly applied to new products requires a combination of the latest technology and high-end manufacturing processes to bring a pleasant experience for drivers and passengers. As automobiles are inherently complex industrial products, it takes a great deal of effort to gradually transform the concept into a realizable product.
Research: Qubic Aesthetics is based on the classical Chinese philosophy of spherical heaven and flat Earth, with its core design idea of bounded shape but boundless mind. The pronunciation of the brand name Qoros sounds similar to the Greek word Khoros (meaning harmony), and its concept also mirrors the characteristics of ancient Greek architecture, which expresses the same idea: the pursuit of beauty is not limited by the bounded world.
Inspiration: Inspired by classical Chinese philosophy and ancient Greek architecture, the new design language Qubic Aesthetics brings a wide square visual effect on the car front and rear, and a full and smooth shape that draws inspiration from The Wave of Utah. Qoros 7 builds the highly recognizable brand image with its distinctive aesthetic character conveyed by its ubiquitous square symbols.
Project Duration: The project commenced in Shanghai in April 2018, and was completed in Shanghai in June 2020. It was officially launched online in August 2020, and presented at the Beijing Automotive Exhibition in September 2020.
Operation Flow: The Qoros 7 interior features an innovative T-shaped layout that provides a convenient digital experience through its 2 digital screens of 12.3-inch behind the steering wheel and 14.6-inch on the center channel along with the built-in voice assistant Mr.Q. The wraparound shoulder seats are ergonomic and multi-functionally adjustable, able to accommodate passengers of different sizes. Also, its large-capacity baggage compartment can meet the loading needs of family travel.
Team Members: Design Director:Fengyou Gong
Designer：Zheming Liu
Wei Wu
Tao Jiang
Mingjiang Zhu
Shaohua Liu
Yan Ding
Mengyao Li
Yan Chen
Jiaji Liu
Yang Pan
Yang Cai
Zixuan Zhang
Kun Qin
Junlin Huang
Hao Peng
Dingying Li
Design Management:Zhichuan Qiu
Zhiwen Jie