Zlata Vmesnik · 2021
MG iSmart Vmesnik informacijsko-razvedrilnega sistema
by Star
- Zlata nagrada A' Design Award 2021 in Vmesnik
- CLIENT: SAIC Overseas Intelligent Mobility Technology Co., Ltd.
- Estimated Number of Design Views: 79,139
- Verification code A411399784 · Verify this award
Colors
About MG iSmart Vmesnik informacijsko-razvedrilnega sistema
MG iSmart je vmesnik informacijsko-razvedrilnega sistema, zasnovan za avtomobile znamke MG. Vmesnik podpira uvedbo na nov trg s prilagojeno rešitvijo, zgrajeno okoli povezljivosti, digitalnih stičnih točk in pametnih asistentov. Raziskave in seje razvijanja idej z ekipo znamke ter s strankami na ciljnih trgih so usmerjale uporabniške tokove. Izdelani so bili prototipi treh konceptov interakcije, preizkušenih je bilo šest vizualnih smeri, preden je bila izbrana ena končna smer in podrobno razvita. Vozila, opremljena s sistemom MG iSmart, so na cestah v Indiji in na Tajskem.
About the Zlata nagrada A' Design Award
MG iSmart Vmesnik informacijsko-razvedrilnega sistema je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od MG iSmart Vmesnik informacijsko-razvedrilnega sistema se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. MG iSmart Vmesnik informacijsko-razvedrilnega sistema ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.
Press Kit
- Unique Properties
- SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
- Dimensions & Packaging
- Star s approach ensured that the UX flows were finalized and validated mid project so that the UI kit was ready for engineers to implement and develop. New MG cars equipped with our new HMI solution are now on the road in India and Thailand.
- Tags
- Infotainment HMI, MG iSmart, UX, Automotive industry, Technology
- Production Technology
- We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design.
- Inspiration
- Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception.
- Project Duration
- Timeline January 2019 until May 2019
HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019.
