Tinkoff Investment Oglasni video by Egor Maraev

Tinkoff Investment Oglasni video by Egor Maraev is a highly esteemed winner of the very prestigious 2022 Bronasta nagrada A' Design Award in Oblikovanje filmov, videov in animacij Competition Category.

BronastaFilm· 2022

Tinkoff Investment Oglasni video

by Egor Maraev

Client: Blaster Studio

Bronasta nagrada A' Design Award Winner in Film Category

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Verified Award Winner

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Colors

The Design

About Tinkoff Investment Oglasni video

Tinkoff Investment je tridesetsekundni oglasni video za bančno investicijsko storitev. V videu nastopa George Washington kot glavni lik. Sedi na kavču in je pico, utrujen in len, ter predstavlja denar. Nenavadna podoba nosi glavno idejo, da je treba denar ohranjati v dobri formi in ga spraviti v delo. Animacija združuje risano animacijo in izrezankasto animacijo, povezani z digitalnim kompozitingom. Video je bil pogosto predvajan kot preroll pred spletnimi videoposnetki in je dosegel visoko stopnjo konverzije.

The Recognition

About the Bronasta nagrada A' Design Award

Tinkoff Investment Oglasni video je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Tinkoff Investment Oglasni video se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Tinkoff Investment Oglasni video sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.

In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you.
Dimensions & Packaging: 30 seconds duration
Tags: video, 2d animation, animation, character, advertising video
Production Technology: Cel animation, cutout animation, Adobe After Effects compositing
Inspiration: A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.

Also for the second video Blaster team made the funny dog. One can find the second video in External link section.
Project Duration: Project started and ended in September 2020, it was targeted to russian internet audience.
Operation Flow: Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
Team Members: Blaster animation team

Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin