Bottle in the Dark Oglaševalska fotografija by Pierluigi Fossa

Bottle in the Dark Oglaševalska fotografija by Pierluigi Fossa is a highly esteemed winner of the very prestigious 2021 Železna nagrada A' Design Award in Fotografija in obdelava fotografij Competition Category.

ŽeleznaFotografija· 2021

Bottle in the Dark Oglaševalska fotografija

by Pierluigi Fossa

Client: Pierluigi Fossa Photography

Železna nagrada A' Design Award Winner in Fotografija Category

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Colors

The Design

About Bottle in the Dark Oglaševalska fotografija

Steklenica v temi je oglaševalska fotografija, ustvarjena za zgodovinski liker. Slika postavlja steklenico v središče sanjskega okolja, kjer je horizont postavljen v neskončnost, da se pozornost usmeri na izdelek. Na fotografskem prizorišču so bile posebne luči postavljene tako, da poudarijo sodobno oblikovanje in materiale steklenice. Temni toni in okoliška atmosfera nakazujejo skrivnostnost ter obujajo spomine na večere, preživete s prijatelji. Fotografija je bila ustvarjena z digitalnim hrbtom z 150 megapiksli, v končni velikosti 70 krat 100 centimetrov in ločljivosti 300 dpi.

The Recognition

About the Železna nagrada A' Design Award

Bottle in the Dark Oglaševalska fotografija je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Bottle in the Dark Oglaševalska fotografija se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Bottle in the Dark Oglaševalska fotografija zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: I created this image
to arouse emotion and mystery for this historic liqueur. The dreamlike setting and the power of light enhance the new bottle design.
The use of special lights and their positioning on the photographic set highlighted the modern design of the bottle. The positioning in the center of the image and the horizon placed at infinity contribute to the best visualization of the product.
Dimensions & Packaging: Final dimension image 70 x 100 cm 300 dpi
Tags: mistery,emotion,night,dreamlike,dream,secret,darkness,atmosphere
Production Technology: 150 megapixel digital back
Design Challenge: My team and I spent time and work looking for a light that could best enhance the design of the bottle and at the same time create emotion.
Research: To create this image we used the best digital hardware and software technologies
Inspiration: The modern design and the materials of the bottle were the inspiration to create this image which was used for promotional campaign around the world. The creative process was born starting from the design of the bottle and from the public to whom this product is intended.
The image wants to remember the atmosphere of evenings spent with friends. Mystery and atmosphere.
The design of the bottle and its materials suggested a minimal but not cold setting.
Project Duration: The project started in July 2019 in Varese and finished in September 2019
Operation Flow: The creative process of the image was aimed at catching the attention of the consumer public. Especially the young one.
The idea was to create a dreamlike, mysterious atmosphere that reminded us of special evenings.
Team Members: Pierluigi Fossa - Opificio42 team