Night Tales Kostum In Moda by Feiyang Zhang

Night Tales Kostum In Moda by Feiyang Zhang is a highly esteemed winner of the very prestigious 2021 Železna nagrada A' Design Award in Oblikovanje mode, oblačil in obleke Competition Category.

ŽeleznaModa· 2021

Night Tales Kostum In Moda

by Feiyang Zhang

Client: Feiyang Zhang Design

Železna nagrada A' Design Award Winner in Moda Category

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Verified Award Winner
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Colors

The Design

About Night Tales Kostum In Moda

Feiyang je imel strast do vseh temnih stvari. Nočna bitja; čarovnice in gozd. Zdeli so se ji skrivnostni in neverjetno navdihujoči. To zbirko je navdihnila serija mračnih pravljic. Feiyang je pisala lastne zgodbe in nato ustvarila čudne, očarljive like. Oblikovala je oblačila, ki se prilegajo protagonistom' značilnost. Namesto da bi najprej razmišljal o možnih oblikah oblačil, je Feiyang črte, oblike in teksturo izpeljal iz narave, kot so metuljeva krila ali lubje drevesa, jih uredil na različne načine, dokler določene oblike ne zrastejo naravno, kar je mogoče uporabiti na človeškem telesu.

The Recognition

About the Železna nagrada A' Design Award

Night Tales Kostum In Moda je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Night Tales Kostum In Moda se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Night Tales Kostum In Moda zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This collection is inspired by dark fairytales. Feiyang wrote her own stories then created weird, enchanting characters then design garments that fit their characteristic.

For her, the word darkness conjures all manner of things. Unknown. Unseen. Unimaginable. Unbelievable.

Feiyang enjoys the progress of making design through her own stories; by also incorporate my fabrics she created, she wishes this collection could be storytelling.
Dimensions & Packaging: The whole collection contains 5 looks, size 4 women and size 10 men.
Tags: Costume, Storytelling, Couture, Dark Fairytale, Dark fantasy, Royal College of Art
Production Technology: Instead of thinking of possible garment shapes first, Feiyang would derive lines, forms and texture from nature, like butterfly wings or tree barks, arrange them in various ways until certain forms grow naturally out of that which can also be applied to the human body.

Due to Feiyang's obsession of creating her own fabric, the collection incorporates multiple techniques including hand and machine embroidery, knitting, and screen printing. All shoes and accessories were also handmade by herself.

The creation process is almost the same as a fine artist creating an intuitive artwork.
Design Challenge: The biggest challenge was the process of transforming each characters from words to drawings and ultimately into three dimensional forms. Each step requires days of practicing, sampling and prototyping.

Another challenge would be the making of garment, the embroidery were both machine and hand embroidered, which were time consuming and the process requires lots of patience.
Research: The inspiration came from novels, tales and short stories that showcase psychological struggle of different character. The soul of the muses are the twisted personalities of different characters.

Feiyang grew up by reading Lilian Lee and Grimm brother’s fairytales. Their stories are known for their whimsical and supernatural elements; these stories feature combinations of familiar plots, images, and motifs.

After hundreds hours of reading and writing, the weird narratives of Night tales were made.
Inspiration: Feiyang have had a passion for all the dark things. The night creatures; the witches and the forest. She found them mysterious and incredibly inspiring.

Feiyang's design approach is very organic, raw, inherent and artistic. She never start by thinking about which type of garment she wanted to create and what shape it might take any more. Instead, she would looked into herself for inspirations and the nature for references.

This collection is inspired by a series of dark fairytales she wrote.
Project Duration: The project started on March 2017, the initial looks finished in December 2019 in Chicago but more characters are getting made in London 2021. It was featured in Chicago Soho House in May 2017. Also in the Worlds AIDS Day Fashion Show STRUT in December 2017.
Operation Flow: The whole collection is carefully embellished with beading and other embroideries on very light material that has a stable understructure. The wearer can perform, dance freely without too much weights on their body.

All silk organza were hand washed in order to create a softer texture that gives more flow while moving.
Patents: Copyrights belong to Feiyang Zhang, 2020.
Team Members: Designer:Feiyang Zhang
Image Credits: Image #1-5: Photographer Amie Hana/Model Bella Roy and Sarah Hensley/Makeup and Hair Paula De Oliveira Silva/
Designer and Stylist FeiYang Zhang, Night Tales,2018