Pepsi NFL Limited Edition Embalaža pločevinke za pijačo – avtor Dennis Furniss

Delo Pepsi NFL Limited Edition Embalaža pločevinke za pijačo avtorja Dennis Furniss je izjemno cenjeni dobitnik prestižne nagrade 2021 Platinasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

PlatinastaEmbalaža· 2021

Pepsi NFL Limited Edition Embalaža pločevinke za pijačo

avtor/ica: Dennis Furniss

Naročnik: Pepsi

Dobitnik nagrade Platinasta nagrada A' Design Award v kategoriji Embalaža

819,500

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Preverite status nagrade za #123073

Obiščite spletno stran Ogled na A' Design Award Sporočilo za javnost Značka nagrade

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Dizajn

O dizajnu Pepsi NFL Limited Edition Embalaža pločevinke za pijačo

Pepsi NFL Limited Edition je serija pločevink za pijačo, ustvarjena za mehiški trg. Štiri pločevinke poklanjajo poklon štirim ekipam ameriškega nogometa: Dallas Cowboys, Pittsburgh Steelers, Las Vegas Raiders in New England Patriots. Vsaka pločevinka uporablja barvno paleto svoje ekipe. Dinamičen ilustracijski slog prikazuje igralce s pretiranimi proporci, da izrazi fizično naravo tega športa. Pločevinke so izdelane iz aluminija in potiskane z visokoločljivostnim ofsetnim tiskom. Serija je bila povezana z digitalno kampanjo in se je prodajala v trgovinah ter na spletu.

Priznanje

O nagradi Platinasta nagrada A' Design Award

Pepsi NFL Limited Edition Embalaža pločevinke za pijačo je prejemnik Platinaste nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje resnično izjemnim, elegantnim in veličastnim oblikovanjem. Prejemniki Platinaste nagrade so čudeži ustvarjanja, priče meja intelektualne ustvarjalnosti, ki kažejo neprekosljivo profesionalnost in genij svojih oblikovalcev. Od takih oblikovanj se pričakuje, da bodo najbolj znana dela, ki opredeljujejo estetiko dobe, prispevajo k blaginji družbe in premikajo meje umetnosti, znanosti, oblikovanja in tehnologije. Pepsi NFL Limited Edition Embalaža pločevinke za pijačo kaže transcendentno raven odličnosti in nedvomno dela svet boljši kraj s svojimi koristnimi in dragocenimi lastnostmi. Pepsi NFL Limited Edition Embalaža pločevinke za pijačo je delo, nagrajeno s Platinasto nagrado A' Design Award, ki prebuja želje, navdihuje, vznemirja, razveseljuje in vzbuja veliko veselje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: To celebrate the love for american football in Mexico, Pepsi developed a limited edition that puts a spotlight on four teams. By directly connecting packaging design with a digital campaign the design Pepsi created a unique football experience.
Dimenzije in embalaža: 110 mm x 50 mm x 110 mm / 18.5 lbs
Oznake: Packaging, NFL, Mexico, Sport, Football, Illustration, Dynamic
Proizvodna tehnologija: High definition Offset printing on aluminum cans
Oblikovalski izziv: Understanding the global context was crucial for the development of this can series. Due to lockdown sports fans could not attend live events or travel. This insight was important to develop the creative and aim to bring some of that excitement into peoples homes through this unique offering.
Raziskave: Worked closely with the NFL Mexico to understand which teams where the most beloved by local audience by number of followers. Having this information Pepsi crafted the collection to make sure it brought to live the excitement and love for those teams.
Inspiracija: Inspired by the dynamism of the sport, Pepsi developed an illustration style that captures the physicality of the game and exaggerates the players proportions. Using team specific color palettes Pepsi created a collection for Mexico, designing cans for Dallas Cowboys, Pittsburg Stealers, Las Vegas Raiders, and the New England Patriots
Trajanje projekta: 3 Months (Nov 20- Feb 21) Mexico
Potek delovanja: Product was distributed in traditional and modern channels, costumer could buy it in the store or online through amazon Mexico.
Patenti: Pepsico Design Center Latam
Člani ekipe: PepsiCo Design Latin America
Zasluge za slike: Pepsico Design Center Latam