Steady Power Wire Art Umetniška inštalacija by Inception Cultural and Creative Co., Ltd

Steady Power Wire Art Umetniška inštalacija by Inception Cultural and Creative Co., Ltd is a highly esteemed winner of the very prestigious 2022 Bronasta nagrada A' Design Award in Likovna umetnost in umetniške instalacije Competition Category.

BronastaLikovna umetnost· 2022

Steady Power Wire Art Umetniška inštalacija

by Inception Cultural and Creative Co., Ltd

Client: Inception Cultural & Creative Co., Ltd

Bronasta nagrada A' Design Award Winner in Likovna umetnost Category

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Colors

The Design

About Steady Power Wire Art Umetniška inštalacija

Steady Power Wire Art je umetniška inštalacija, ustvarjena za razstavo ob obletnici podjetja. Inštalacija uporablja bakrene žice, ki jih dobavlja proizvajalec električnih žic in kablov, za oris velikega drevesa, ki simbolizira podjetje. Iz drevesa se razteza pet prizorov vsakdanjega življenja: stojnica z žitno kašo, jedilna miza, vlak, tempelj in svetilnik. Žične oblike spremljajo spreminjajoča se osvetlitev in zvočna pripoved, medtem ko sence žic padajo na stene in strop. Delo obsega 281 kvadratnih metrov in prikazuje, kako elektrika podpira vsakdanje življenje navadnih ljudi.

The Recognition

About the Bronasta nagrada A' Design Award

Steady Power Wire Art Umetniška inštalacija je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Steady Power Wire Art Umetniška inštalacija se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Steady Power Wire Art Umetniška inštalacija sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the TAYA Group 65th anniversary exhibition Steady Power, the artist Zxin Li takes copper wires from TAYA Electric to outline the huge tree that symbolizes the TAYA group. Stemming out from the tree, are five daily scenes of ordinary life: the porridge stall, the dining table, the train, the temple, and the beacon. Showing how TAYA infiltrates the daily life people on this island.
Dimensions & Packaging: Site: Huashan 1914 Creative Park W5-1 building, Floor: 1F, Dimensions: 281 square met ers, Target Audiences: brand customers, TAYA Group business partners, and art enthusiasts.
Tags: Wire Art Exhibition, Inception, Steady Power Wire Art, ZXin, TAYA Group
Production Technology: When we were commissioned by the TAYA Group for a branding exhibition, we thought of the ordinary and hidden but ubiquitous and essential qualities of wires and electricity provided by the TAYA Group, and have decided to represent the group with the equally ubiquitous, essential, and strong tree that supports the daily life of people. The material used are actual copper wires provided TAYA Electric Wire & Cable.
Research: The exhibition is not only for the general public to understand TAYA as a brand, it is also made to showcase the brand to its possible clients. Therefore, the design is focused on expressing the history, the convenience, the importance, and the relationship between the audiences and electricity.
Inspiration: When “uncertainty” is the only certain thing on this land,
TAYA Electrics supported our everyday life like strong tree roots, sending steady powers and electricity to all corners of the country.
No matter sunny or rain, it was always there to connect everyone's life.
The TAYA Group 65th anniversary linear exhibition Steady Power tells a narrative of “stable everyday life”, telling stories with the usually hidden wires that transfers the power and electricity.
Project Duration: The exhibition started at 2020.08.08 and ended at 2020.08.16, it was held at Huashan 1914 Creative Park.
Operation Flow: The wire arts were paired with the change of lighting and audio narration, turning the installation into an interactive and immersive experience; the alternating shadow of the wires on the walls and the ceiling gives the installation a richer visual, and the audio gives the audiences a more well-rounded understanding of the TAYA Group as a brand.
Image Credits: All Images: Inception Cultural & Creative Co., Ltd