Delo Whoatemytofu Pisava avtorja Yuntong Sun je izjemno cenjeni dobitnik prestižne nagrade 2022 Bronasta nagrada A' Design Award v tekmovalni kategoriji Družbeno oblikovanje.

BronastaDružbeno· 2022

Whoatemytofu Pisava

avtor/ica: Yuntong Sun

Naročnik: Yuntong Sun

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Družbeno

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Preverite status nagrade za #127987

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

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Dizajn

O dizajnu Whoatemytofu Pisava

Whoatemytofu je projekt socialnega oblikovanja, zgrajen okoli odprtokodne pisave z imenom The Tofu Type. Ime se nanaša na kitajski pregovor, ki uživanje tofuja uporablja kot metaforo za spolno nadlegovanje. Oblike črk so nastale skozi proces rezanja tofuja, negativni prostori pa spominjajo na razrezani material. Projekt vključuje tudi serijo plakatov in konceptualno spletno stran. Obiskovalci lahko vnesejo boleče besede, ki so jih slišali med nadlegovanjem, in prejmejo plakat za deljenje na družbenih omrežjih s pripadajočim ključnikom. Pisavo je mogoče brezplačno prenesti. Cilj projekta je žrtvam dati glas in občutek povezanosti.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Whoatemytofu Pisava je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Whoatemytofu Pisava se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Whoatemytofu Pisava sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Invoking the metaphorical concept of eating tofu, this Project created an open type font design inspired by Tofu. In combination with the influence of social media hashtags and came up with the #whoatemytofu headline and web production poster concept. We aim to use the power of Typography to offer people a new possibility to fight against sexual harassment and make them feel that they are not alone.
Dimenzije in embalaža: Poster, 1350px*1080px
Oznake: against sexual harassment, Typeface design, Website concept design, Protest, Social Media
Proizvodna tehnologija: In order to make the whole project highly recognizable, the font design, the poster and the web design were all designed around the element of Tofu. I designed an open-source typeface design for this project, called The Tofu Type, which was also one of the most important parts of the project. Since fonts have always played an important role in protests, more and more designers have designed open-source fonts for social movements. The idea of this typeface design is derived from the process of cutting tofu and the shape of the negative space of the letters was obtained by the process of cutting tofu.
Oblikovalski izziv: The research challenges of the project are threefold. First is the font design. Like Tofu's typeface design, this form connects the material and spiritual worlds, it is like a symbol, is a sense of connectedness that is empowering. The type design process is a big challenge as it requires not only constantly improving the readability of fonts, but also making them look like tofu. Next is the interaction and visual design of the website, Although it is only a concept design, the overall web design is already very well developed, such as how users input, how to get the poster, the design of static and dynamic posters, how to download and use TOFU TYPE, etc. Lastly, I researched and investigated the social issue of sexual harassment, and I went through a long process of interviews and research before designing the project.
Raziskave: I interviewed dozens of people who had experienced sexual harassment before the design began. In addition to blatant acts of sexual harassment, there are also many acts in life that are not easily recognized and are easily overlooked, making it difficult to defend the rights of victims. Unlike the usual forms of protest, this project connects people to fight against sexual harassment through an extraordinary design by collecting and exposing the hurtful words used in sexual harassment.
Inspiracija: "Eating Tofu" is a Chinese proverb and a metaphor for sexual harassment. WhoAteMyTofu is inspired by this metaphor and it is aims to arouse people's curiosity and attract more attention. Graphic design as well as typography can be a tool for social change. As a woman myself, I think this project is not only a visual design support for victims of sexual harassment and a new way for them to fight against it. It is also a platform for them to speak out and feel united: You are not alone.
Trajanje projekta: The project is my graduation project and will be completed at Bauhaus University Weimar in March 2021.
Potek delovanja: Users can enter hurtful words they have heard when they were being sexually harassed on the "Make your own poster" page and get a designed poster that they can share on their social media, tagging the hashtag#WhoAteMyTofu. Users can also download and use the tofu typeface design for free on the site, which is also inspired by the Chinese metaphor for Eating Tofu.