Better Bodies Hi Blagovna identiteta – avtor Takahiro Eto

Delo Better Bodies Hi Blagovna identiteta avtorja Takahiro Eto je izjemno cenjeni dobitnik prestižne nagrade 2022 Platinasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

PlatinastaGrafika· 2022

Better Bodies Hi Blagovna identiteta

avtor/ica: Takahiro Eto

Naročnik: Better Bodies Hi

Dobitnik nagrade Platinasta nagrada A' Design Award v kategoriji Grafika

2,638,834

Potrjeni dobitnik nagrade

Preverite status nagrade za #133445

Obiščite spletno stran Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Better Bodies Hi Blagovna identiteta

Better Bodies Hi je blagovna identiteta za vadbeni studio. Identiteta temelji na tipografiji, ki se preobrazi v treh stopnjah. Ko se obiskovalci pomikajo od recepcije proti vadbenemu prostoru, postajajo črke na oznakah debelejše in večje. Najtanjši slog je zadržano uporabljen na recepciji, da ustvarja umirjeno vzdušje. Najkrepkejši slog je uporabljen v vadbenem prostoru v višini več kot enega metra. Tipografija je uporabljena na logotipu, spletni strani, označevalnem sistemu in tiskovinah. Spreminjajoče se črke uporabnikom pomagajo, da telo in um postopoma pripravijo na vadbo.

Priznanje

O nagradi Platinasta nagrada A' Design Award

Better Bodies Hi Blagovna identiteta je prejemnik Platinaste nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje resnično izjemnim, elegantnim in veličastnim oblikovanjem. Prejemniki Platinaste nagrade so čudeži ustvarjanja, priče meja intelektualne ustvarjalnosti, ki kažejo neprekosljivo profesionalnost in genij svojih oblikovalcev. Od takih oblikovanj se pričakuje, da bodo najbolj znana dela, ki opredeljujejo estetiko dobe, prispevajo k blaginji družbe in premikajo meje umetnosti, znanosti, oblikovanja in tehnologije. Better Bodies Hi Blagovna identiteta kaže transcendentno raven odličnosti in nedvomno dela svet boljši kraj s svojimi koristnimi in dragocenimi lastnostmi. Better Bodies Hi Blagovna identiteta je delo, nagrajeno s Platinasto nagrado A' Design Award, ki prebuja želje, navdihuje, vznemirja, razveseljuje in vzbuja veliko veselje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Better Bodies Hi is a workout studio. They needed to create an environment where users after work could gradually prepare their body and mind towards exercise. Therefore, they designed a typeface that transforms in three stages. As users move from the reception to the workout area, the typeface of the sign gradually changes to a thicker and larger. The typeface gradually guides and encourages the user to work out. They used this typeface in logo, website, and products, to create a brand identity.
Dimenzije in embalaža: This specialized typefaces has been used for everything from small application icons to institutional signage up to 1045mm in height. It has also been displayed in a variety of ways, from printed materials to digital signage, cutting sheets, and acrylic.
Oznake: Brand Identity, Branding, Visual Identity, Logo, Signage, Typeface, Experience
Proizvodna tehnologija: A typeface that transforms in three stages was developed for this project. As that typeface gradually gets thicker, the diagonal lines increase, giving it a more lively look. In the reception area, the thinnest typeface is used sparingly to create a relaxed atmosphere. In the workout area, the boldest typeface is used at a size of more than one meter to encourage users. The use of different typefaces depending on the user's situation contributes to the quality of the user's experience.
Oblikovalski izziv: In Japan, advertisements for gyms often use pictures of very fit Westerners. Of course, Japanese do not become Westerners as a result of workout. BETTER BODIES HI conveys the message that you can improve your body and your life by making incremental changes to your current self. Therefore, They have visualized the "change". The difficulty was in managing the three different typefaces. They designed guidelines and format data so that the client could operate the typeface themselves.
Inspiracija: Normally, the weight of a typeface changes, but its skeleton does not change significantly. For a long time, I have been wondering if it is possible to create a typeface whose skeleton also changes when its weight changes. Also, in general signage projects, the typeface used is limited in order to give a sense of unity to the space, but I was wondering if it would be possible to change the typeface to match the function of the space. These two ideas became the inspiration for this design.
Trajanje projekta: The project started in November 2018 and opened in Aoyama, Tokyo in March 2020.
Potek delovanja: It is impossible for a user who has just returned from working in an office to start training hard right away. It is necessary to gradually prepare the body and mind. For this reason, the sign at the reception desk is small and modest. The locker sign is a little larger. Signs in the workout area are very large. By changing the signs according to the user's situation, the user can gradually become more prepared.
Člani ekipe: Takahiro Eto
Takaaki Nakamura
Shizuka Iijima