Vessi Animation Animacija izdelka by Mateus Morgan is a highly esteemed winner of the very prestigious 2022 Srebrna nagrada A' Design Award in Oblikovanje filmov, videov in animacij Competition Category.
SrebrnaFilm· 2022
Vessi Animation Animacija izdelka
Client: Morgan Studio
Srebrna nagrada A' Design Award Winner in Film Category
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- Verified Award Winner
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The Design
About Vessi Animation Animacija izdelka
Animacija Vessi je promocijska animacija, ustvarjena za škorenj. Animacija predstavlja izdelek skozi naravne vizualne elemente, ki povezujejo obutev z življenjskim slogom stranke. Voda se navezuje na lastnosti škornja, medtem ko oblaki nakazujejo lahkotnost. Škorenj je bil modeliran s tehnikami trdih površin v programu 3ds Max, pri čemer so bile kot referenca uporabljene fotografije, nanesene pa so bile tudi usnjene teksture. Upodabljanje je bilo izvedeno z Redshift, simulacije pa s Houdini. Animacija je bila uporabljena na spletni strani izdelka in na družbenih omrežjih, brez razlagalnega besedila.
The Recognition
About the Srebrna nagrada A' Design Award
Vessi Animation Animacija izdelka je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Vessi Animation Animacija izdelka se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Vessi Animation Animacija izdelka je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits lightness, present on the shoe essence. Everything made in 3D without scans
- Dimensions & Packaging
- 1920X1080
- Tags
- boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
- Production Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Redshift was used for rendering and Houdini for Simulations
- Design Challenge
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- We where inspired by nature elements, connecting the image directly with the customers life style. The water element is fully connected to the product features, as well the cloud element that represents lightness.
- Project Duration
- It toke around 2 months to finish
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Mateus Morgan, Vinicius Lavor, José Rafael, Enzo Kinukawa, Samuel Simionato, Lucas Feitosa, Teresa Chan
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