Nomi Mahjong Komplet za Mahjong by Nio Life is a highly esteemed winner of the very prestigious 2022 Bronasta nagrada A' Design Award in Oblikovanje igrač, iger in izdelkov za prosti čas Competition Category.
BronastaIgrače· 2022
Nomi Mahjong Komplet za Mahjong
by Nio Life
Client: NIO Life
Bronasta nagrada A' Design Award Winner in Igrače Category
Verified Award Winner
Verify Award Status for #136346The Design
About Nomi Mahjong Komplet za Mahjong
Nomi Mahjong je komplet za mahjong, ustvarjen za tradicionalno kitajsko namizno igro. Ploščice uporabljajo črno osnovo z modrimi detajli, povzetimi po barvni shemi znamke Nio, kar ustvarja videz z visokim kontrastom. Liki inteligentnega asistenta Nomi se na ploščicah pojavljajo v več oblikah. Ploščica z eno piko ima obliko Nomija, ploščice z bambusom pa temeljijo na črki I v imenu Nomi. Ploščice so izdelane iz melamina visoke gramature, kocke iz zlitine, žetoni pa iz gline. Prenosna škatla za shranjevanje ima drsni pokrov za hitro pospravljanje.
The Recognition
About the Bronasta nagrada A' Design Award
Nomi Mahjong Komplet za Mahjong je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Nomi Mahjong Komplet za Mahjong se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Nomi Mahjong Komplet za Mahjong sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With a geeky black color base, NOMI mahjong redesigned the traditional mahjong tiles to appear affable and high-tech-ish. Combining the traditional Chinese table game with NOMI, which is the warmest AI tide brand in th human world, gives the traditional national treasure mahjong a distinctive technological fashion.
- Dimensions & Packaging
- 345*175*84mm
- Production Technology
- Mahjong material: high GSM Melamine
Dice material: alloy
Chips: clay - Design Challenge
- It’s challenging to fit in with the NIO design philosophy. Therefore, through combining the sense of technological intelligence and affinity, the design aims to enhance brand recognition and meet the needs of target consumers.
- Research
- In China, Mahjong is a popular traditional table game. This innovative model of Mahjong card pattern integrates a NOMI intelligent AI assistant and the color of NIO automobile. 1 Dot is in the shape of NOMI, and Bamboo tiles are evolved from the the letter I in NOMI.
- Inspiration
- Inspired by the NIO intelligent assistant NOMI and the NIO brand color scheme, the design incorporates NOMI of various forms into the tiles. The blue color scheme derives from NIO brand color, providing a high contrast visual effect and creating a tech atmosphere through the contrasting color of black and blue.
- Project Duration
- Opening of the project in 2019/6, first light offering in 2021/5.
- Operation Flow
- The storage box is portable and can quickly store mahjong tiles because of its sliding lid design.
- Team Members
- NIO Life
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