WineStax Zložljiv stojalo za vino by BrandBase

WineStax Zložljiv stojalo za vino by BrandBase is a highly esteemed winner of the very prestigious 2022 Srebrna nagrada A' Design Award in Oblikovanje pekačev, namizne posode, kozarcev in kuhinjske posode Competition Category.

SrebrnaKuhinjska posoda· 2022

WineStax Zložljiv stojalo za vino

by BrandBase

Client: BrandBase B.V.

Srebrna nagrada A' Design Award Winner in Kuhinjska posoda Category

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Verified Award Winner

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The Design

About WineStax Zložljiv stojalo za vino

WineStax je zložljivo stojalo za vino, zasnovano za domačo uporabo. Vsaka enota je samostojna in drži do tri steklenice. Enote so povezane s kovinskimi sponkami, tako da povezave ostanejo neopazne, sistem pa je mogoče razširiti na do deset enot. Ena enota je sestavljena iz dveh trojno šestkotnih elementov in povezovalnega droga z navojnimi konci, ki se ročno privijejo skupaj. Šestkotne oblike dajejo stojalu lahkoten in prefinjen videz. Razširljiv sistem omogoča, da se stojalo za vino prilagodi različnim prostorom in velikostim zbirk.

The Recognition

About the Srebrna nagrada A' Design Award

WineStax Zložljiv stojalo za vino je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od WineStax Zložljiv stojalo za vino se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. WineStax Zložljiv stojalo za vino je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: WineStax is a wine rack which adapts to the user's needs and space. One unit carries up to three bottles and can be easily expanded up to ten units. Thanks to this expansible system every user has the freedom to tailor the wine rack to their interior while the product gives a subtle highlight to the wine collection. The racks connect with metal clips therefore the joints are unnoticeable. The hexagonal shapes give an ethereal and sophisticated appearance to the product.
Dimensions & Packaging: Packaging size: 20,5 x 20,5 x 2,5 cm
Packaging weight: 334 g
Product size:19,5 x 19,5 x 16 cm
Product weight: 264 g
Tags: Winestax, stackable, wine rack, home decor, kitchen accessory,
Production Technology: The product has 4 main parts: 2 pieces of triple-hexagonal elements, a connecting pole with screw thread on both ends and additional metal clips which ensure the connection between the units.
Design Challenge: The aim was to create a compact but expandable wine rack system while keeping the material usage and the productional costs low. During the research phase the goals have been expanded by including high aesthetic values and reduced packaging size. The purpose of these goals is to develop an affordable designer item and taking care of the sustainable aspects of the product.
Research: During explanatory and trend research the focus point was to bring alive our vision: creating a highly engaged, innovative home accessory which answers to a specific demand and its positioning in a hidden market gap. Our analysis focused on identifying everyday needs in our environment that haven't been fulfilled yet, and this process led us to the idea of a collectible and extendible wine rack.
Inspiration: The initiative of this project was to develop an innovative product for retail promotions to achieve driving repeat purchase behavior by making it highly collectible. This core idea has manifested in a useful home accessory, called WineStax. Each product is an independent unit with three bottle racks, but the units can be easily connected to each other. Therefore the system allows the user to expand his WineStax almost endlessly and this stackable wine rack can easily fit into any household.
Project Duration: The project started in 2020 and the final product has been launched on the dutch market in September 2021.
Operation Flow: The product packaging contains a pole with threaded ends, two triple-hexagonal elements and the unit connecting clips. In the centre point of the hexagonal shapes there's a threaded hole. Simply screw the hexagonal elements to the end of the poles by hand and lay the bottles in the hexagonal shapes. Assemble another unit, place it next to the first one, align the hexagonal sides and pinch them together with the clips. The rack can be extended in length and height by further units.
Patents: Copyrights: BrandBase, Mr. G.P. Alberts, 2021
Team Members: Director: Paul Alberts
Chief Operations Director: Inge Overtoom
Commercial Director: James Rankin
Creative director: Jesse Post
Strategy director: Klaas Engelsma
Digital Director: Wouter Hogeland
Innovation producer: Michiel Haverlag
Designer: Jeroen Coert
Designer: Rebeka Pakozdi
Traffic manager: Wim de Roos
Operations manager: Mark Edwards
Account manager: Miles Rankin
Administrator: Stephan Kraak
Project manager: Anne Gombert
Project manager: Renske Dilven