Multivision Porsche Shanghai Fotografsko umetniško delo by Florian W. Mueller

Multivision Porsche Shanghai Fotografsko umetniško delo by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 Srebrna nagrada A' Design Award in Fotografija in obdelava fotografij Competition Category.

SrebrnaFotografija· 2022

Multivision Porsche Shanghai Fotografsko umetniško delo

by Florian W. Mueller

Client: Porsche China

Srebrna nagrada A' Design Award Winner in Fotografija Category

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Colors

The Design

About Multivision Porsche Shanghai Fotografsko umetniško delo

Multivision Porsche Shanghai je serija fotografskih umetniških del, ustvarjena za Porsche China. Vsaka podoba združuje tri fotografije v enem samem kadru z večkratno osvetlitvijo. Serija prikazuje različne obraze Šanghaja, od tradicionalnih kitajskih četrti in arhitekture nekdanje francoske koncesije do sodobnih stavb iz stekla in jekla. Na vsaki sliki se pojavi športni avtomobil, ki ostaja prepoznaven kljub prekrivajoči se okolici. Podobe so nastale z digitalno fotografijo in so izdelane kot umetniški odtisi, nameščeni na aluminijaste kompozitne plošče v omejenih izdajah.

The Recognition

About the Srebrna nagrada A' Design Award

Multivision Porsche Shanghai Fotografsko umetniško delo je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Multivision Porsche Shanghai Fotografsko umetniško delo se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Multivision Porsche Shanghai Fotografsko umetniško delo je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Porsche China asked me if I’d like to shoot in Shanghai and create some artwork for the PHOTOFAIRS Shanghai, including their iconic sportscars.
I created pictures in the style of my “Multivision” series to show the various vibrant faces of this great city.
It's multiple exposure photography, always three photographies in one picture.
Dimensions & Packaging: Different Artworks in different sizes, all in limited editions
Tags: Shanghai, China, Porsche, multiple exposure, photography
Production Technology: Digital photography, the artworks are finished as Fine-Art prints, mounted on Alu-Dibond.
Design Challenge: The challenge was the weather and to find locations, where a multiple exposure of Shanghai gives a good view to the different faces of the city.
Research: The project started with a call from Porsche China. I created a concept and did the creative direction. All in all, I didn't have much time, there were about 3 months between the creation of the concept and the exhibition for Porsche's 70th birthday at Photofairs Shanghai.
Inspiration: Shanghai has many different faces. You can find the old, traditional China, the influences of France in the "Former French Concession" and of course very modern glass and steel architecture.
I wanted to capture these different faces of the city in multiple exposures, always with a Porsche in the picture. Because no matter how distorted the environment appears through the multiple exposure, you can always recognize the iconic design of the Porsche.
Project Duration: Location-Scouting and Shooting: 10 days, 10 more days for postproduction
Operation Flow: 1. Digital location scouting via internet, Google Earth, etc.
2. Physical location scouting in Shanghai
3. Shooting in the streets of Shanghai
4. Post Production
Patents: Copyrights belong to Florian W. Mueller, 2022.
Team Members: David Schütte
Claire Bayrasy.
Image Credits: Behind the scene credits: David Schuette
Production Company: Freeman XP, Claire Bayrasy