Fresh Mobilna aplikacija by Deyin Zhang is a highly esteemed winner of the very prestigious 2022 Železna nagrada A' Design Award in Trajnostni izdelki, projekti in zeleno oblikovanje Competition Category.

ŽeleznaTrajnostni izdelek· 2022

Fresh Mobilna aplikacija

by Deyin Zhang

Client: Zhejiang University

Železna nagrada A' Design Award Winner in Trajnostni izdelek Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About Fresh Mobilna aplikacija

Fresh je mobilna aplikacija, zasnovana za zmanjšanje zavržene hrane v gospodinjstvu. Fresh skenira nakupovalne sezname iz supermarketov za beleženje kupljenih živil, uporabniki pa lahko izdelke dodajo na stran virtualnega hladilnika. Aplikacija spremlja rok trajanja vsakega izdelka in izdelke označuje z zelenimi, rumenimi in rdečimi opozorilnimi okvirčki glede na preostalo svežino. Opomniki uporabnikom pomagajo, da hrano zaužijejo, preden se pokvari. Fresh prav tako ponuja tedenska poročila o zavrženi hrani in kumulativno statistiko, ki spodbujata trajnostno potrošnjo. Aplikacija je na voljo za iOS in Android.

The Recognition

About the Železna nagrada A' Design Award

Fresh Mobilna aplikacija je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Fresh Mobilna aplikacija se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Fresh Mobilna aplikacija zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Due to the current situation of food discarding caused by overbuying and leaving in the refrigerator, this app was designed. The app will record the shelf life of food and distinguish the food with different shelf life in the refrigerator through green, yellow and red prompt boxes to avoid food discarding. In addition, the app provides weekly wasted food reports and cumulative statistics to educate users about sustainable consumption and reducing food discarding.
Dimensions & Packaging: Launched on IOS and Android
Tags: refrigerator assistant, app, sustainable consumption, reduce food waste
Production Technology: People can use this app to scan supermarket shopping lists to get food purchase records and add food to the app. App will track the shelf life of food and remind people to avoid aliment wasting. In addition, the application also provides weekly waste food reports and cumulative statistics to educate users on sustainable consumption and reduce aliment discarding.
Design Challenge: When this app is fully technically feasible, the only challenge is how to call on more people to use this app. We use visual graphics with a sense of design and differentiated prompt boxes to remind users. To be sure, the more people use this app, the less food will be wasted.
Research: With the development of material conditions, people used to overbuying food and forget the them in the refrigerator, resulting in a huge discarding of food. Based on this huge social problem, several extensive interviews was conducted with Chinese community residents, surveying their shopping and food storage in their refrigerators. After many discussions and user interviews with students majoring in design at Zhejiang University, the app was finally designed to skillfully educate users about sustainable consumption and reducing food discarding.
Inspiration: It is estimated that a third of all food produced each year, equivalent to 1.3 billion tons of food worth about 1 trillion U.S. dollars, ends up rotting in consumer and retailer trash bins or spoiled by improper transportation and harvesting.Sadly, people get in the habit of buying too much aliment, or forgetting to eat it before its sell-by date, leading to huge aliment discarding.
Project Duration: This project started in January 2022 in Hangzhou, China, and it is still under developing.
Operation Flow: First, scan the supermarket shopping list with the app, and the screen will get the purchased food. Users can drag specific foods to the "my fridge" page. App will actually record the shelf life of food and distinguish the different shelf life of food in the refrigerator through green, yellow and red prompt boxes to remind to avoid wasting. In addition, the application also provides weekly waste food reports and cumulative waste food statistics to educate users on sustainable consumption and reduce aliment waste.
Team Members: Creative Director: Deyin Zhang
Designer: Yao Wang
Designer: Chengyi Shen
Programmer: Zhitong Cui
Programmer: Hebo Gong
Designer：Xiyuan Zhang
Tutor：Shijian Luo