Fading Traditional Trades and Crafts Knjiga – avtor Jesvin Yeo

Delo Fading Traditional Trades and Crafts Knjiga avtorja Jesvin Yeo je izjemno cenjeni dobitnik prestižne nagrade 2022 Zlata nagrada A' Design Award v tekmovalni kategoriji Oblikovanje tiskanih in objavljenih medijev.

ZlataTisk· 2022

Fading Traditional Trades and Crafts Knjiga

avtor/ica: Jesvin Yeo

Dobitnik nagrade Zlata nagrada A' Design Award v kategoriji Tisk

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Preverite status nagrade za #140455

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Barve

Dizajn

O dizajnu Fading Traditional Trades and Crafts Knjiga

V knjigi je uporabljen 3D-relief za dokumentiranje in poudarjanje zapletenih podrobnosti del, ki so jih natančno izdelali tradicionalni singapurski rokodelci, od papirnatih zmajevih čolnov in indijskega nakita do peranakanskih čevljev s perlami. Barvne strani simbolizirajo vzpon in padec tradicionalne obrti, ko industrija začenja svoje razvojno obdobje (dolgočasno) do zlate dobe (rumena) in postopoma bledi (bela). Priložena je pastelna kreda, s katero lahko bralci zasenčijo strani in odkrijejo izgubljene umetnosti te nematerialne kulturne dediščine Singapurja, saj jo samo ljudje lahko varujemo, podpiramo in vrnemo nazaj.

Priznanje

O nagradi Zlata nagrada A' Design Award

Fading Traditional Trades and Crafts Knjiga je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Fading Traditional Trades and Crafts Knjiga se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Fading Traditional Trades and Crafts Knjiga ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: What makes this book unique is the use of the 3D embossing technique, not just embossing, to highlight the intricate details of the works meticulously crafted by traditional Singaporean artisans, from dragon boats to Peranakan beaded shoes. With the pastel chalk, the book encourages reader engagement by colouring pages to discover the lost art of our ancestors, as only we humans can help safeguard, support and bring attention to the significance of this intangible cultural heritage.
Dimenzije in embalaža: Book Box: 145mm (width) x 305mm (height) x 52mm (thickness)
Book Box Sleeve: 540mm (width) x 220mm (height)
Book: 140mm (width) x 298mm (height) x 40mm (thickness)
Book Sleeve: 530mm (width) x 298mm (height)
Inside pages (accordion fold): 4350mm (width) x 290mm (height)
3 Hard Covers: Inside Cover, Front and Back Covers
Oznake: Traditional Artisans, Traditional Crafts, Cultural Artifacts, Intangible Cultural Heritage
Proizvodna tehnologija: The making of this book explores how to combine traditional book forms with new technologies, make traditional book forms more interesting through unusual structures and visual stimuli, and push the boundaries of book design. The book is of significance to the design field because it not only records the traditional crafts for future designers to explore and contribute to the local craft landscape but also examines book design as a form of vanishing traditional craft.
Oblikovalski izziv: The project challenges were facing the covid-19 pandemic and the difficulty of making 3D embossed plates. Production of the book was delayed for 6 months due to the intricateness of the artefacts and further halted for 8 months due to the spread of the coronavirus. The team worked closely with the production houses to ensure things could move forward smoothly, and we are grateful that all challenges were managed well in the end.
Raziskave: Given the scarcity of available resources, the approach included analysing oral history data collected by the National Archives of Singapore under the Vanishing Trades project in the 1980s and conducting fieldwork with current and retired artisans to understand the current situation and future substantiate the findings. The aim of the project is to document Singapore lost or vanished traditional crafts so that future generations can learn about them even after they disappear.
Inspiracija: Working with traditional artisans, I learned that when our ancestors came to Singapore in the 19th century from Malaya, China and India, they brought their values and livelihoods with them. These livelihoods include various forms of traditional crafts that have largely enriched Singapore cultural heritage. Thus, it is essential to record these crafts, some of which have vanished or will vanish within the next 20 years, and trace their place to the roots of their meaningful beginnings.
Trajanje projekta: The project started in May 2015 in Singapore and finished production in December 2021. The book is on sale from March 2022.
Potek delovanja: The colour pages of the book symbolize the rise and fall of traditional crafts, as the industry begins its developmental period (dull colour) to its golden age (yellow colour) and gradually fades (white colour). The pastel chalk is attached for readers to shade the pages and discover the lost arts of this intangible cultural heritage of Singapore.
Patenti: Copyrights belong to Jesvin Yeo, 2021
Člani ekipe: Jesvin Yeo
Alvin Ng.
Zasluge za slike: All images: Photographer Victor Gui, 2021 and 2022