Smart Display Kolo by Citic Dicastal Co.,Ltd

Smart Display Kolo by Citic Dicastal Co.,Ltd is a highly esteemed winner of the very prestigious 2023 Srebrna nagrada A' Design Award in Oblikovanje avtomobilskih delov, dodatkov in negovalnih izdelkov Competition Category.

SrebrnaAvtomobilski dodatki· 2023

Smart Display Kolo

by Citic Dicastal Co.,Ltd

Client: CITIC Dicastal CO.,LTD

Srebrna nagrada A' Design Award Winner in Avtomobilski dodatki Category

916,388
Verified Award Winner
Verify Award Status for #142303

View at A' Design Award Press Release Award Badge

Colors

The Design

About Smart Display Kolo

Smart Display je avtomobilsko kolo z vgrajenim sistemom prikaza. Kolo prikazuje tridimenzionalne slike, ki jih je mogoče videti brez zaslona in brez očal. LED enote so vgrajene v kolo in sledijo njegovi obliki. Algoritem, prilagojen hitrosti, zaznava vrtenje kolesa. Pod 20 km/h se prikazuje učinek tekoče svetlobe, pri 20 km/h in več pa se prikazujejo tridimenzionalne slike. Površina je obdelana s klavirsko črno barvo in svetlečim premazom. Prikazovalnik lahko prikazuje oglase, opozorila o nevarnosti, informacije o stanju vozila in osebne slike.

The Recognition

About the Srebrna nagrada A' Design Award

Smart Display Kolo je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Smart Display Kolo se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Smart Display Kolo je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a smart display system taking wheel as carrier with no-screen display of naked-eye 3D images. It can be used in advertising data delivery, danger warning, intelligent vehicle condition monitoring and other scenarios. It can also set any images according to driver’s mood to human-vehicle interactions, and meet consumers’ need of personalized and smart wheel products.
Dimensions & Packaging: 680 * 300 * 680mm
Tags: smart wheel display system, User-friendly Design, Multi-screen Interactive Manag
Production Technology: Its surface adopts the painting method of piano black paint + finishing bright surface,highlighting tough lines of the shape, which is sporty. The LED plug-in unit and the wheels are perfectly integrated: the plug-in has a clear line of shape, reflecting the curviness; the shape of wheels a rigid and flexible combination with strong integrity. In addition, the images displayed on the wheels can change with the vehicle speed, which can meeting consumers' individual needs.
Inspiration: The wheel is an important part of the car, is not only an appearance decoration, but also a safety part.The design of the wheel directly affects the appearance and performance of the vehicle, to match the style of the vehicle, but also to meet the needs of personalized, so the appearance of the wheel has been given more expectations and requirements. In recent years, in the face of the new four modernizations, giving more value to the wheel has become an important topic.
Operation Flow: The speed self-adaptive matching algorithm is adopted, which can accurately sense the acceleration and angular velocity of the wheel when rotating. Based on this, the dynamic control of LED image display can be completed-when it's below 20km/ h, displaying the flowing water light, and displaying 3D images when it's at 20km/h and above, realizing the deep integration of wheel hub design and advanced electronic information technologies.
Patents: Patent ZL 201921210163.7.CITIC Dicastal CO.,LTD.2019.
Patent ZL 201922137163.5.CITIC Dicastal CO.,LTD.2019.
Patent ZL 201922138304.5.CITIC Dicastal CO.,LTD.2019.
Patent ZL 202030016480.7.CITIC Dicastal CO.,LTD 2020.
Team Members: Zuo Xu, Hanqi Wu, Guoyuan Xiong, Zhihua Zhu, Shiwen Xu, Minglei Li and Yao Dai