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Xijiajia Digitalni človek z umetno inteligenco by Baidu Online Network Technology

Xijiajia Digitalni človek z umetno inteligenco by Baidu Online Network Technology is a highly esteemed winner of the very prestigious 2023 Platinasta nagrada A' Design Award in Računalniška grafika, 3D modeliranje, teksturiranje in upodabljanje Competition Category.


PlatinastaRačunalniška grafika· 2023

Xijiajia Digitalni človek z umetno inteligenco

by Baidu Online Network Technology

Client: Baidu Online Network Technology (Beijing) Co., Ltd

Platinasta nagrada A' Design Award Winner in Računalniška grafika Category

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The Design

About Xijiajia Digitalni človek z umetno inteligenco

Xijiajia je digitalni človek, ustvarjen in voden z umetno inteligenco. Videz Xijiajie je ustvarjen z združevanjem obraznih potez ducata priljubljenih azijskih žensk. Obrazna mimika, gibanje, govor in oblačila so prav tako produkt algoritmov in jih je mogoče spreminjati glede na posamezen prizor. Xijiajia lahko vodi pogovore v realnem času, poje, pleše, se oblači, prenaša v živo ter ustvarja slike, glasbo in aranžmaje. Podprti so znakovni jezik in več govorjenih jezikov, kar pomaga uporabnikom z okvaro sluha. Projekt raziskuje, kako lahko ljudje in stroji sodelujejo.

The Recognition

About the Platinasta nagrada A' Design Award

Xijiajia Digitalni človek z umetno inteligenco je prejemnik Platinaste nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje resnično izjemnim, elegantnim in veličastnim oblikovanjem. Prejemniki Platinaste nagrade so čudeži ustvarjanja, priče meja intelektualne ustvarjalnosti, ki kažejo neprekosljivo profesionalnost in genij svojih oblikovalcev. Od takih oblikovanj se pričakuje, da bodo najbolj znana dela, ki opredeljujejo estetiko dobe, prispevajo k blaginji družbe in premikajo meje umetnosti, znanosti, oblikovanja in tehnologije. Xijiajia Digitalni človek z umetno inteligenco kaže transcendentno raven odličnosti in nedvomno dela svet boljši kraj s svojimi koristnimi in dragocenimi lastnostmi. Xijiajia Digitalni človek z umetno inteligenco je delo, nagrajeno s Platinasto nagrado A' Design Award, ki prebuja želje, navdihuje, vznemirja, razveseljuje in vzbuja veliko veselje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Xijiajia is a digital virtual idol created by Ai, who can create works via Ai. Driven by Ai, she has human appearance, perception, interaction and self expression, whose looks, facial expressions, action, speaking and even clothes are all generated by Ai algorithm. Xijiajia can perform intelligent communication and interaction with users based on her personality set. Moreover, she achieves deep learning via Ai to do creative works like painting, composition and music arrangement independently.
Tags
HD Digital Human Driven by AI, AIGC Technology, Interaction of Human Style, Autonomous Updating and Iteration, Translation of sign language and multiple languages in real time
Production Technology
The looks of Xijiajia are generated via Ai extracting and fusing facial features of a dozen most popular Asian women. Her facial expressions, action, speaking and even clothes are all generated by Ai and can be freely changed according to actual scenarios. Featured by human perception, interaction and self expression, Xijiajia is able to put herself in shoes of users and independently generate the specific dialogues appropriate to scenarios, becoming the digital human who understands users best.
Design Challenge
Compared with traditional counterparts, Xijiajia features human thinking and independent learning and iteration. Such the first AI digital human loaded with AIGC technology worldwide fills the blank of virtual humans in the field of content creation and contributes to cost reduction and efficiency increase of content creation. She can translate multiple languages and sign language, lightening the burden of the social needs of professionals and benefiting people with hearing impairment.
Research
The content generation in the age of web3.0 is reformed from UGC and PGC to AIGC, namely content generated by AI. As a digital human really driven by AI, Xijiajia equips herself with the world class comprehension, iteration and independent creativity. She will act as an observer for the human world to connect the AI world and the human world, and promote the innovation in AI digital human and content creation to reduce cost and increase efficiency of social resource acquisition.
Inspiration
With the development of computer science, Ai has become an important part of the world that cannot be ignored, which raises concerns about the coexistence of Ai and human beings. To connect the AI world and the human world, a digital human Xijiajia created by Ai was born. Via such an observer for the human world, the design team aims to deeply think the relationship between human beings and Ai, and explore the trend of the future development.
Project Duration
The project was designed and developed in Beijing in November, 2021 and launched in China in February, 2022.
Operation Flow
Xijiajia boasts nine core abilities including AIGC, conversation in real time, AI singing and dancing, AI mouth movements and facial expressions, AI dressing, live streaming, multiple languages as well as operation based on platforms, and achieves independent learning and iteration during communication with user, who realizes AI performing, live streaming and generation of creative works like a human.

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