Shiftcam Snapgrip Mobilni Fotografski Nosilec Snapgrip by KL Chiu

Shiftcam Snapgrip Mobilni Fotografski Nosilec Snapgrip by KL Chiu is a highly esteemed winner of the very prestigious 2023 Bronasta nagrada A' Design Award in Oblikovanje fotoaparatov in fotografske opreme Competition Category.

BronastaFotografska oprema· 2023

Shiftcam Snapgrip Mobilni Fotografski Nosilec Snapgrip

by KL Chiu

Client: ShiftCam Limited.

Bronasta nagrada A' Design Award Winner in Fotografska oprema Category

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The Design

About Shiftcam Snapgrip Mobilni Fotografski Nosilec Snapgrip

Sistemi SnapGrip, ki so navdušeni nad opolnomočenjem mobilnih kreativcev, služijo kot vrhunski nabor orodij za ustvarjanje vsebine, ki izboljša izkušnjo mobilnega fotografiranja. SnapGrip je kompakten in ergonomičen mobilni fotografski ročaj, ki se osredotoča na bistvo DSLR-ja, ki uporablja magnetno povezavo in omogoča brezžično polnjenje prek vgrajene baterije. S preprostim močnim magnetnim zaskokom se SnapGrip hitro poveže in v vaš telefon takoj prinese udobje oprijema polne velikosti, vključno s sprožilcem za streljanje s kazalcem.

The Recognition

About the Bronasta nagrada A' Design Award

Shiftcam Snapgrip Mobilni Fotografski Nosilec Snapgrip je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Shiftcam Snapgrip Mobilni Fotografski Nosilec Snapgrip se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Shiftcam Snapgrip Mobilni Fotografski Nosilec Snapgrip sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SnapGrip is a compact and ergonomic mobile photography grip that utilizes the iPhone MagSafe system and provides wireless charging via a built-in battery. With a simple strong magnetic snap, the Snapgrip is quick to connect and instantly brings the comfort of a full-size grip including a shutter button for index finger shooting to your phone. A minimal design with portability in mind. The magnetic system lets you quickly switch from landscape to portrait shooting or expand with lighting or mounts.
Dimensions & Packaging: 11cm(W) x 3.5cm(D) x 8cm(H), made from (recycled) polycarbonates plastic, thermoplastic polyurethane grip element, Magnetic mounting system, 2 PCBs with over 50 components in total, featuring Bluetooth shutter button. 5W wireless charging contains 1 lithium ion 18650 battery cell (total 3200 mAh), with 30 molded components from (recycled) polycarbonates. Includes expanding capabilities for industry-standard cold shoe mount.
Tags: Mobile Accessories, Photography, MagSafe, Phone Grip, Content Creation
Production Technology: Form follows function is our main design mantra and without sacrificing ergonomics and functionality we created an, as compact as possible enclosure to hold the key components. Minimizing footprint, to improve portability, the internal construction and assembly process became more challenging. As the SnapGrip holds your phone in place by magnetic force, a large part of development and research has gone into finding the correct strength that gives you that secure feeling for worry-free shooting.
Design Challenge: SnapGrip was created with the full mobile creative workflow in mind to offer an all-rounded solution. Every component was built from the ground up to support its intended functions. Designing an ecosystem of products in times of COVID has been a challenge. With team members spread out across the globe, being able to effectively communicate engineering changes and create alignment between all stakeholders without meeting face to face has been the most challenging task we encountered.
Research: Reaching out to our existing customer base we created focus groups to learn more about the needs of content creators and their workflow. We realized that they are always on the go and in need of a compact, portable ad-hoc shooting system that enhances their phone. What started as only a Snapgrip rapidly evolved into an ecosystem of products. Empower the users' mobile creative workflow at every stage so that they can gear up, shoot, edit, (re)view, and share their content on the go.
Inspiration: With a passion for empowering mobile creatives, we aimed to create the ultimate content creator toolkit. An ecosystem of products that enhance your mobile shooting experience. By focusing on the essentials of a DSLR the Snaprgip makes shooting on your mobile phone comfortable and fun again. Whether an avid Instagrammer, crazy about TikTok, or a Facebook fan keen to share cooking skills, SnapGrip disappears within the experience and allows you to focus on what matters - Your content
Project Duration: The SnapGrip project started in March 2021 with concepting and preliminary engineering. In May 2022, SnapGrip was launched on Kickstarter as ShiftCam's biggest product launch yet raising over USD 840,000 with more than 6600 backers. With key project management in Hong Kong, design and engineering in the Netherlands, and assembly in China, the production of SnapGrip started in July 2022. The product will officially launch in retail in October 2022.
Operation Flow: Just Grip, Snap, Shoot. With the magnetic system, the SnapGrip is very intuitive in use as it automatically snaps into the correct position on your phone. Additional accessories can snap magnetically to the SnapGrip, your phone, or each other. A SnapLight beautifully illuminates your subject while the SnapPod allows you to frame your shot as a tripod or selfie stick, or just mounts a light for you. The SnapGrip ecosystem is designed to seamlessly integrate into the content creation workflow.
Team Members: Benson KL Chiu
Armand Vanoord