The Good Cup Trajnostna Embalaža by Cyril Drouet is a highly esteemed winner of the very prestigious 2023 Srebrna nagrada A' Design Award in Oblikovanje izdelkov za enkratno uporabo Competition Category.
SrebrnaIzdelek za enkratno uporabo· 2023
The Good Cup Trajnostna Embalaža
by Cyril Drouet
Client: Choose Planet A
Srebrna nagrada A' Design Award Winner in Izdelek za enkratno uporabo Category
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The Design
About The Good Cup Trajnostna Embalaža
Good Cup je vrhunska trajnostna papirnata skodelica z vgrajenim papirnatim pokrovom, ki se zlahka zloži na svoje mesto in odpravlja potrebo po plastiki. Ena od prednosti je, da se proizvaja z istimi stroji kot tisti, ki se uporabljajo za tradicionalne papirnate skodelice. Prehod na The Good Cup pomeni 40-odstotno zmanjšanje prostora za shranjevanje, količine transporta in ogljičnega odtisa. Vpliv The Good Cup ustvarja prihranke na točki proizvodnje in pomaga ublažiti okoljsko krizo z odstranjevanjem plastike, enega pokrova naenkrat.
The Recognition
About the Srebrna nagrada A' Design Award
The Good Cup Trajnostna Embalaža je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od The Good Cup Trajnostna Embalaža se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. The Good Cup Trajnostna Embalaža je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Good Cup is the industry most recent cutting-edge innovation in response to the global plastic crisis. The new, fully patented design is revolutionizing how the single-use paper cup is manufactured, consumed and recycled.
Featuring an innovative extension to the structure of the cup, The Good Cup has an integrated lid that folds and locks into place, effectively eliminating the presence of and need for a plastic lid. - Dimensions & Packaging
- The Good Cup 8oz : 74 (W) x 60 (D) x 97 (H) mm
The Good Cup 12oz : 77 (W) x 63 (D) x 120 (H) mm
The Good Cup 16oz : 94 (W) x 70 (D) x 128 (H) mm - Tags
- Packaging Innovation, Sustainable Packaging, Paper Cup, Compostable Packaging, Plastic free
- Production Technology
- The Good Cup starts with the material (our paper is not coated with plastic inside, it has a coating that is bio-based, certified home compostable (breaking down in landfill too) and certified recyclable in paper stream (which is not the case for most paper cup in the market with PE coating)
Then it continues with how it’s produced. Same process and machine as traditional paper cup. The Good Cup only has a paper extension from traditional paper cups (no additional energy compared to additional lids in plastic or other material). - Design Challenge
- The main obstacle was to create a cup that could easily been produced by any paper cup machine globally and save cost.
Most sustainable solutions and plastic alternative are in general two to three times more costly in the packaging industry. The Good Cup is not only highly sustainable, it also offers cost savings. - Research
- The idea of improving traditional paper started fifteen years ago. Along the years, thought my different career positions, the idea developed and took various forms. It’s only from July 2019, when I started my own green design studio that things became serious as I decided to spend time, energy and money to truly make this idea a reality. After more than 1000 tweaking, tests and hand-made samples, I approached one of the largest paper cup manufacturer in Asia. The goal was to benefit from a manufacturer experience to continue improving the design and ultimately make samples on production lines.
- Inspiration
- Every year, over 500 billion single-use plastic and paper cups are manufactured globally, generating a total of over 1 million tonnes of waste in plastic lids alone.
As a designer, my mission has always been to create new codes, develop new materials/processes and implement the latest technology with brands and manufacturers in order to lead the next sustainable packaging revolution.
As a father and as a fellow global citizen, I see even more urgency for our solution than ever before. - Project Duration
- The project started in July 2019 in Hong Kong and after two years cooperation, the paper cup manufacturer decided to be part of this project. In March 2022, the company Choose Planet A was created with the creator of The Good Cup as major share holder. Today The Good Cup is reaching packaging distributor globally.
- Operation Flow
- Same process, machine and operation as standard paper cup forming. The Good Cup saves the needs to produce additional plastic lid in the production.
The Good Cup also saves 40% carton space in the entire supply chain as it removes the needs of lid cartons. This means 40% less carbon footprint in terms of transport as well as 40% additional saving too. - Patents
- PATENT COOPERATION TREATY: PCT/CN2020/121419
- Team Members
- Creative Director: Cyril Drouet
Operation Director: Paul Wong
Photographer: Freya Ting
Copywriter: Anne Drouet
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