X Series Ročna ura by Shengliang Lee is a highly esteemed winner of the very prestigious 2023 Zlata nagrada A' Design Award in Oblikovanje ur Competition Category.

ZlataUra· 2023

X Series Ročna ura

by Shengliang Lee

Client: Bexei

Zlata nagrada A' Design Award Winner in Ura Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About X Series Ročna ura

X Series je mehanska ročna ura, ki so jo navdihnili liki iz Transformerjev. Mehanizem je razporejen v obliki črke X, ki tvori številčnico in se poravnava z osmimi časovnimi položaji, ki pokrivajo 24 ur, kar omogoča preprost način odčitavanja časa. Popolnoma avtomatski mehanizem je vgrajen v ohišje iz jekla 316L s panoramskim hrbtnim delom, ki prikazuje mehaniko v delovanju. Mehanizem je prevlečen z rutenijem in poliran ter zagotavlja rezervo hoda 72 ur. Pašček ima teksturo tiskanega vezja. Ura meri 255 mm v dolžino, 42 mm v širino in 12 mm v višino.

The Recognition

About the Zlata nagrada A' Design Award

X Series Ročna ura je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od X Series Ročna ura se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. X Series Ročna ura ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The X Series mechanical watch is a collaboration between BEXEI and the famous toy company, Hasbro. It takes "restore the classics" and "breakthrough the future" as its creative concept, and is inspired by the classic IP, Transformers. The exploration of modern mechanical aesthetics and the interpretation of the new generation's diverse and multi-layered visual communication create a stunning experience from Cybertron.
Dimensions & Packaging: The watch is 255mm in length, 42mm in width and 12mm in height.
Tags: Mechanical watches，Transformers，Modern machinery，futurism，Precision machinery
Production Technology: The unique "X" design of the movement forms a stable and solid dial. The fully automatic mechanical movement developed by BEXEI is housed in a 316L steel frame with a panoramic back view, providing an unobstructed view of the movement's operation and showing a purely mechanical aesthetic, which allows visualizing the precise mechanics. The smooth lines highlight the tough shape derived from Transformers, and the perfect combination of the brand logo and the two sides of the case adds another visual impact. The texture of the circuit board on the strap seems to be infused with unstoppable energy.
Design Challenge: Its movement, Cal.BX851.288.72de, was developed entirely in-house by BEXEI and took more than three years. It is ruthenium-plated and finely polished with advanced watchmaking techniques. It has a cement gray color and its exquisite jewel bearings The exquisite jewel bearings interpret the extreme details of the Chinese watch while bringing a more stunning viewing experience. Through structural optimization and control of the decay of the winding torque, the X Series achieves an impressive 72-hour power reserve.The movement is slim and at with distinctive avant-garde style.
Research: The designer promotes a brilliant and attractive design based on the types of mechanical watches already on the market. Meanwhile, BEXEI adopts a futuristic minimalist design approach and studies Transformers, extracting the "X" shape and applying it to the design, which brings a strong sense of storytelling. This “X” shape occupies a crucial role in the design.
Inspiration: No boy could resist Transformers. This classic image brings us a new way of thinking about watchmaking, with all the design ideas for mechanical watches breaking through the limits of what we know.We enable the wearer to feel the dual romance of mecha and mechanics.
Project Duration: The development of the movement of the X series mechanical watch started in 2019. It was developed and produced by BEXEI professional designers over three years, and the final design was launched in China in June 2022.
Operation Flow: This watch introduces a new way of time reading. Instead of the traditional 24-hour markings on the dial, the X-shaped movement aligns to the 8 time positions of the 24 hours, positioning the time in a simple yet special way, while avoiding difficulties in reading the time, and highlighting the innovative form of the watch.
Team Members: Lee Shengliang