Digital Human Platforma za prenose v živo by Baidu Online Network Technology Beijing

Digital Human Platforma za prenose v živo by Baidu Online Network Technology Beijing is a highly esteemed winner of the very prestigious 2023 Srebrna nagrada A' Design Award in Oblikovanje mobilnih tehnologij, aplikacij in programske opreme Competition Category.

SrebrnaMobilno· 2023

Digital Human Platforma za prenose v živo

by Baidu Online Network Technology Beijing

Client: Baidu Online Network Technology. Beijing

Srebrna nagrada A' Design Award Winner in Mobilno Category

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View at A' Design Award Press Release Award Badge

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The Design

About Digital Human Platforma za prenose v živo

Digital Human je platforma za prenose v živo, zgrajena na tehnologiji umetne inteligence. Platforma podpira izdelavo digitalnih ljudi, oblikovanje sob za prenose v živo ter interakcijo med človekom in računalnikom. Voditelji z umetno inteligenco oddajajo neprekinjeno štiriindvajset ur na dan, kar odpravlja potrebo po osebju na lokaciji in fizičnih studiih. Podobo vsakega voditelja je mogoče prilagoditi tako, da ustreza identiteti blagovne znamke. Raznolika virtualna okolja znižujejo stroške izgradnje ter predstavljajo lastnosti izdelkov in koncepte blagovne znamke. Cilj je zmanjšati stroške in zahtevnost prenosov v živo.

The Recognition

About the Srebrna nagrada A' Design Award

Digital Human Platforma za prenose v živo je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Digital Human Platforma za prenose v živo se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Digital Human Platforma za prenose v živo je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a new live broadcast platform, relying on AI technology to realize digital human production, live room construction, human computer interaction. With full time digital human automatic live, it aims to reduce operating costs and difficulty of live broadcasting, eliminate manpower and site restrictions. Al anchors continuously broadcast live for 24 hours a day, providing effective help to increase GMV and fan stickiness.
Tags: Live broadcast platform, AI anchors, Automatic live
Production Technology: Relying on AI cloud rendering, computing power and digital vision technology, the framework paradigm of AI broadcast room is constructed. By creating AI anchors with real feelings and customizing unique brand IP with expressive features, multimodal intelligent interaction can be realized. Diversified live scenarios reduce construction costs and build rich content forms to improve transmission efficiency.
Design Challenge: Thanks to AI cloud rendering, computing power and digital vision technology, it helps audiences get real live broadcast experience, fully integrate into the atmosphere of live broadcast and become participants in live broadcast through the construction of expressive brand IP, multimodal intelligent interaction, and panoramic display of diversified live broadcast scenes. The live fully completes the practice from human consciousness in the virtual dimension.
Research: With the further development of Internet technology, the webcast users continue to rise, and the webcast industry has a huge market development space. However, there are many drawbacks of traditional live broadcasting, like the uneven level of anchors, the long gap period of live broadcasting, live broadcasting venues and operating personnel costs. To solve such pain points, AI livestreaming emerges to help the transformation and development of the new era economy with intelligent solutions.
Inspiration: The development of the epidemic and the maturity of technology accelerate the production and delivery of online digital content. The multidimensional integrated development trend of global economy, market and commodity has helped the digital transformation of the live streaming industry, and accelerated the rapid development and commercial realization of the digital live streaming industry.
Project Duration: Live on Baidu App in December 2022
Operation Flow: According to aesthetic preferences and brand images, it supports customization of AI anchor image to form an unique brand IP. With mild attitude and real performance, it provides a real view through fun, emotional and intelligent interaction mode. The diversified live scenes quickly realize the intelligent output of scene language, commodity sales, marketing activities, etc., present product attributes and brand concepts, and enhance theme substitution and the attraction to audience.