Gamma Zasebna banka by Victor Weiss is a highly esteemed winner of the very prestigious 2023 Bronasta nagrada A' Design Award in Luksuzno oblikovanje Competition Category.

BronastaLuksuz· 2023

Gamma Zasebna banka

by Victor Weiss

Client: Victor Weiss

Bronasta nagrada A' Design Award Winner in Luksuz Category

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Verified Award Winner

Verify Award Status for #147498

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The Design

About Gamma Zasebna banka

Gamma je zasebna banka, zasnovana kot klub z vabili za upravljanje premoženja. Članstvo se pridobi na podlagi podrobne metodologije in ocene premoženja. Zasnova spoštuje klasične elemente tradicionalne banke in jim dodaja sodobne prvine. Delo vključuje poimenovanje, blagovno strategijo, vizualno identiteto, razvoj izdelkov, arhitekturo in grafično oblikovanje. Vsak novi član prejme ekskluziven paket z zlatnikom, ki odpira vrata v Gamma klub, škatlo cigar in pisalo iz rodija. Cilj je ohraniti človeško interakcijo v digitalizirani družbi.

The Recognition

About the Bronasta nagrada A' Design Award

Gamma Zasebna banka je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Gamma Zasebna banka se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Gamma Zasebna banka sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gamma is perceived as not only a bank, but a private group and invitation-only club. In order to join Gamma you must have more than a high net worth. Gamma is about solid capital, it applies detailed methodology and evaluation of assets for member approval. The status and experience provoke this desire to be inside Gamma, the membership is a statement.
Tags: Confidentiality, Experience, Prestige, Expertise, Investment, Profit, Transparency, Consultant, Exclusivity, Security, Premium, Incentive, Status, Trust, Credit, Financial
Design Challenge: The biggest challenge was to set up a dream team in order to create this very high end technical project. We created Gamma from scratch the Naming, Brand Strategy, Visual Identity, Product Development, Architecture, Graphic Design, Type Design, Photo Retouch, Video Production and more.
Research: It is a challenge to ride against the tendency waves in design, when brands have worked towards minimalizing physical contact and personal experience. Gamma goes the opposite direction. When one signs the membership contract, they are given a signature package which includes: the exclusive Gamma gold coin which is a key to access the Gamma Club, a box of exclusive Cuban cigars by Arturo Fuente and a unique rhodium pen.
Inspiration: To Preserve Human Interaction in a Digital Society." The target audience is Gen X upper class. We focused in creating an exclusive brand for wealth management. With respect to the classic touch points of an antique bank and incorporated modern facilities, Gamma aims to provide the best and most exclusive experience in banking services.
Project Duration: The project was initiated in April 2019, and was concluded in June 2020.

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