Ggaedok Blagovna znamka učnih pripomočkov by Miraen Design Team is a highly esteemed winner of the very prestigious 2023 Srebrna nagrada A' Design Award in Oblikovanje izobraževanja, učnih pripomočkov in vsebin za usposabljanje Competition Category.
SrebrnaIzobraževanje· 2023
Ggaedok Blagovna znamka učnih pripomočkov
Client: Mirae-N
Srebrna nagrada A' Design Award Winner in Izobraževanje Category
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- Verified Award Winner
- Verify Award Status for #148327
The Design
About Ggaedok Blagovna znamka učnih pripomočkov
Ggaedok je celostna grafična podoba za serijo dopolnilnih učnih gradiv za korejski jezik. Ime Ggaedok je akronim korejske fraze Ggaewooja Dokhaeryuk, ki se nanaša na prebujanje samozavesti in bralnega razumevanja. Logotip združuje ime z narekovaji, izbranimi zato, ker njihova oblika spominja na korejske soglasnike in samoglasnike. Barvne folije v izbranih barvah Pantone poudarjajo dele narekovajev, mat premaz pa povečuje njihovo vidnost. Liki, natisnjeni v učbeniku besedišča in učbeniku bralnega razumevanja, dodajajo zanimivost za učence.
The Recognition
About the Srebrna nagrada A' Design Award
Ggaedok Blagovna znamka učnih pripomočkov je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Ggaedok Blagovna znamka učnih pripomočkov se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Ggaedok Blagovna znamka učnih pripomočkov je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design of GGAEDOK was made with the combination of the brand name GGAEDOK which is an acronym of GGAEWOOJA DOKHAERYUK that is meant to awake the confidence and reading comprehension ability in Korean and the quotation marks to present the visual wit and the intuitiveness the definition of brand and characteristic as a study supplement for Korean. The characters appear in the vocabulary book and the reading comprehension book each in order to provide fun factors to the students.
- Dimensions & Packaging
- Reading Comprehension
Frame 220 x 280 x 10mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 393C, PANTONE 310C, PANTONE 374C, PANTONE 529C
Vocabulary
Frame 188 x 257 x 11mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 3385C, PANTONE 3572C - Tags
- Education, Print, Design, Branding
- Production Technology
- Color foils were used on the respective and important parts of the quotation marks that were used in the logo for the enhanced visibility and the harmonious look with other letters.
Particular color foils were designated by books in accordance with Pantone colors and the books were matte coated to maximize the effect of the color foil. - Design Challenge
- It was carefully discussed how to get attention from the students since it is a new book without any brand recognition.
Use of the quotation mark in the logo was carefully implemented graphically to avoid the clash with other letters so that GGAEDOK would be well read. - Research
- Visual creativity was sought after along with the intuitiveness to show the proper characteristic of (study contents) the book as a newly published book. Logo design that could be expanded to a graphic motif was sought after instead of just a logo. Character of Mulreong was created with the cooperation with 52works to provide entertainment and expectation to the students who have hard time studying due to the raised level of difficulty in Korean on Korean SAT
- Inspiration
- Quotation marks which have the similar shape with the Korean consonant and vowel in GGAEDOK were used in the logo graphic to show the characteristic of Korean and to be interestingly expressed.
- Project Duration
- The project was from August, 2022 to November, 2022 at MiraeN main office in Seoul and was published in November, 2022
- Operation Flow
- Brand identity was established with the utilization of quotation marks and it can be expanded with the logo or individually to be used as the graphic motif
The growing character was visually expressed to match the brand concept which is a study supplement with incremental levels - Team Members
- MiraeN design team
Creative Director Hyunji Son
Brand Design Kiwook Kim, Danbi Kim
Media Design Seyoung Hong
Illustrator 52works
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