Nunn Bush 3D Animacija Izdelka – avtor Mateus Morgan

Delo Nunn Bush 3D Animacija Izdelka avtorja Mateus Morgan je izjemno cenjeni dobitnik prestižne nagrade 2023 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje filmov, videov in animacij.

SrebrnaFilm· 2023

Nunn Bush 3D Animacija Izdelka

avtor/ica: Mateus Morgan

Naročnik: Morgan Studio

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Film

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Preverite status nagrade za #150585

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Barve

Dizajn

O dizajnu Nunn Bush 3D Animacija Izdelka

Projekt je bil narejen tako, da prikaže vse lastnosti izdelka na zabaven način, tako da je informativen, a ne moteč. Namen je bil prikazati konstrukcijo čevlja. Navdih je prišel z raziskovanjem elementov, ki bi lahko predstavljali izdelek, kot je narava z vsemi barvami in razpoloženji. Čevelj je bil modeliran z uporabo fotografij kot referenc in tehnik 3D modeliranja trde površine. Za modeliranje so oblikovalci uporabili programsko opremo C4D. Vse teksture so bile narejene z uporabo teksture usnja in nekaj Photoshop čopičev. Vray je bil uporabljen za upodabljanje, Houdini pa za simulacije.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Nunn Bush 3D Animacija Izdelka je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Nunn Bush 3D Animacija Izdelka se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Nunn Bush 3D Animacija Izdelka je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The project was made to show all the features of the product in a fun way. Being a informative but without being annoying. The purpose was to show the construction of the shoe.
Oznake: shoe, 3d animation, shoe animation, product animation, 3D, lookdev
Proizvodna tehnologija: The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software C4D. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations
Oblikovalski izziv: The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
Raziskave: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiracija: The inspiration came through the research about elements that could represent the product, like the nature with all the colors and mood.
Trajanje projekta: 2 months
Potek delovanja: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Člani ekipe: Director: Mateus Morgan
Client: Nunn Bush
Briefing: Whitney Theriot
3D modelling and texturing: Mateus Morgan, Otavio Silveira, Carlos Masson
Animation: Mateus Morgan
Simulations José Rafael, Cadu Rosa
Sound Design Samuel Simionato
Motion Design: Vitor Fonseca